INSTITUTIONAL-ECONOMIC, INNOVATION, AND BEHAVIORAL FACTORS IN THE FORMATION OF THE MOTIVATIONAL COMPONENT OF MANAGING THE SECURITY AND DEVELOPMENT OF ENTERPRISES

Abstract

The article examines the influence of the macro-environment of enterprise functioning on the formation of the motivational component of managing the safeguarding of enterprise activities. It is substantiated that macroeconomic instability, regulatory uncertainty, administrative pressure, frequent inspections, and rising transaction costs create a complex institutional environment for enterprise operation, which is particularly acute for food industry enterprises. It has been determined that under such conditions, personnel motivation to safeguard enterprise activities often acquires a predominantly coercive character and is oriented toward avoiding sanctions, fines, and claims, which leads to the formalization of safety-supporting behavior, a decline in employee initiative, and a weakening of responsibility for performance outcomes.

Particular attention is paid to distinguishing between coercive motivation and internally conscious motivation of personnel toward safeguarding enterprise activities. It is proved that coercive motivation is reactive in nature and is based mainly on external control, administrative pressure, and the threat of punishment, whereas internally conscious motivation is formed on the basis of an internal perception of the significance of safe behavior, awareness of personal responsibility, and understanding of the economic feasibility of complying with established requirements. On this basis, it is emphasized that increasing the effectiveness of managing the motivational component is possible only under the condition of transforming coercive motivation into internally conscious motivation.

An approach is proposed to explain the transformation of employee motivation on the basis of socio-economic exchange between the employee and the enterprise, within which the key condition for the transition to internally conscious motivation is defined as the balance of benefits between the parties. An approach to the typologization of enterprises according to the economic determinants of the formation of personnel motivation to safeguard activities has been improved, which made it possible to distinguish financially unstable enterprises, financially stable enterprises with moderate development dynamics, dynamically growing enterprises, as well as large-scale enterprises with signs of financial instability in certain parameters, and to establish the corresponding models of personnel motivation.