STRATEGIC PRIORITIES AND INSTRUMENTS OF THE INNOVATIVE PATH OF DEVELOPMENT OF THE DOMESTIC AGRICULTURAL PRODUCTS MARKET

Abstract

The study analyzes the issues of formation and implementation of state policy aimed at ensuring the development of the domestic agricultural products market. Particular attention is paid to the problems of the innovative vector of advancement of the studied market. Accordingly, the purpose of the publication is to substantiate the strategic priorities and instruments of the innovative path of development of the domestic agricultural products market. The article examines the current state and prospects of development of the domestic agricultural products market under the conditions of war and post-war recovery. It is determined that despite the slowdown in growth rates, the market has retained high potential, which is manifested in its ability to adapt to new challenges, maintain export activity, and restore production and technological capabilities. It is substantiated that orientation towards external markets requires improving the quality and competitiveness of products, which is closely related to the intensification of innovative activities in the agribusiness sector. The directions of introducing modern technologies, digital solutions, biotechnologies, and environmentally safe production methods are presented as key factors of innovative development of the agricultural sector. Special attention is paid to the role of the state in shaping strategic priorities and instruments for supporting innovations, in particular through tax incentives, preferential financing, grant support, and the development of a regulatory and legal environment. The conclusion is drawn about the necessity of further scientific substantiation and practical implementation of state policy aimed at the innovative development of the agricultural products market of Ukraine, which is an important prerequisite for enhancing its global competitiveness and ensuring sustainable economic growth.