INNOVATIVE MANAGEMENT TECHNOLOGIES IN ENSURING ECONOMIC SECURITY: MOTIVATIONAL ASPECTS

Abstract

The article is devoted to the study of innovative management technologies in ensuring economic security and the analysis of motivational aspects accompanying this process. The aim of the article is to analyze, systematize, and improve the theoretical and methodological foundations of economic security by implementing innovative management technologies and developing a motivational policy to overcome barriers to their adoption.
Economic security of an enterprise is understood as its ability to function effectively in a dynamic external environment while minimizing risks and threats that could negatively impact its operations. The research presents an analysis of modern digital tools that enhance companies' resilience to external threats and mitigate risks. It has been determined that Big Data technologies and predictive analytics contribute to the efficient collection, processing, and analysis of large datasets in real time. Automated budgeting and financial control systems improve the transparency of financial operations, reduce fraud risks, and ensure effective cost control. Blockchain technologies provide secure storage of confidential data and reduce the risks of unauthorized interference. CRM systems and automated marketing platforms help increase customer loyalty and enhance business competitiveness. The Internet of Things and cloud technologies optimize resource management and reduce operational risks. Early risk warning systems enable enterprises to detect threats in advance and develop effective response strategies. Information security is ensured through the use of artificial intelligence in cybersecurity, multi-level user authentication, data encryption, and blockchain technologies.
The study identified key obstacles to the digital transformation of enterprises, including employee resistance to change, insufficient financial and non-financial motivation, lack of effective communication between management and employees, and the absence of an innovation culture in companies. The research revealed that the effective implementation of innovative management technologies is possible only through a comprehensive set of motivational measures aimed at overcoming these barriers. In particular, the use of financial and non-financial incentives, the development of an innovation culture, employee involvement in decision-making, and the creation of corporate innovation hubs will facilitate the successful adoption of innovative management technologies in ensuring the economic security of enterprises.