FORMATION OF THE MANAGEMENT MECHANISM OF INNOVATIVELY ORIENTED PHARMACEUTICAL ENTERPRISES

Abstract

The article argues the study of the essence of the mechanism of management of innovative development, based on the fundamental principles and regularities of this process. It contributes to the improvement of existing theories of innovation management and the development of new conceptual approaches that take into account modern conditions. From a practical point of view, such research allows you to create effective models of innovation management that can be used to develop strategies for the development of enterprises and industries including pharmaceuticals, as a high-tech field.

It has been found that in the modern theory of management, the concept of "mechanism" is used to designate a system complex of elements, the interaction of which ensures the achievement of the set management goals. It is fundamental in understanding the principles and processes of organization and coordination of activities of both individual departments and the enterprise as a whole. In the context of management, a mechanism is a kind of architecture that integrates resources, tools, methods and management decisions into a single functional system.

The unified functional management system is detailed in the context of the mechanism of functioning of innovation-oriented enterprises in the high-tech sphere. Achieving an efficient system management as a functional mechanism, taking into account its internal and external characteristics including pharmaceuticals, as a high-tech field. The existing theoretical and practical methods of determining the components of the management mechanism of innovation-oriented enterprises are systematised and analysed, and the need to study the mechanism of management of high-tech enterprises is established. It is argued that the innovative development of enterprises is becoming not only a factor in increasing their productivity, but also a tool for solving global challenges, such as climate change, digitalisation, energy transformation, etc. In this regard, the mechanism of management of innovative development should take into account not only economic, but also social, environmental and technological aspects, which requires deep theoretical justification and practical recommendations.

It has been studied in a practical aspect that enterprises often face problems during the implementation of innovative projects. Among them, one can highlight the lack of financial resources, resistance to change from personnel, insufficient integration of innovations into strategic plans, weak interaction with external partners, etc. The study of the essence of the management mechanism will allow for the formation of tools that will help enterprises overcome these barriers and enhance the efficiency of innovation activities. Furthermore, the mechanism for managing innovative development is a dynamic system that is constantly changing under the influence of new challenges and opportunities. For example, in the modern world, digital technologies play an important role, changing the nature of innovation activities. Exploring the essence of this mechanism will allow us to consider current trends, such as automation, the use of big data, artificial intelligence, and blockchain, which open up new opportunities for enterprises.