FORMATION OF A BUSINESS STRATEGY FOR THE ENHANCEMENT OF FOOD SECURITY IN THE FOOD INDUSTRY OF UKRAINE DURING THE WAR PERIOD
DOI:
https://doi.org/10.31891/mdes/2022-6-15Keywords:
reengineering, food industry, business processes, martial lawAbstract
The article analyzes the state of entrepreneurship in Ukraine during martial law. The analysis of the latest research and publications of scientists on this topic is carried out and, on their basis, the unresolved issues are highlighted. A forecast of enterprise revenues in 2022 compared to 2021 has been made. The statistics of enterprises were relocated in Ukraine and abroad is provided. The main obstacles to business resumption have been systematized. The main functions of reengineering as an anti-crisis tool are determined. The current state of the industrial sector in Ukraine, losses in this area from the military invasion are investigated. The volume of products sold by food industry enterprises during 2017-2021 is analyzed. The structure of investments in the industry by their intended purpose for October 2022 is investigated. The role of the National Food Security Platform, created by the Government of Ukraine, as an innovative tool for building new supply chains in the country, is determined. The analysis of the indices of the general economic environment and the expected changes in the general economic environment of the entire processing industry and the food industry separately during May-October 2022 was carried out. The potential opportunities of the food industry in exports are actualized and the need for reorientation of the food industry to increase the competitiveness of products both in the domestic and foreign markets is generalized. Therefore, the totality of realized and possible risks in the current conditions of a business functioning in Ukraine is constantly growing, which cannot be compensated by direct state funding. Therefore, enterprises are forced to reorient themselves and adapt to changing conditions for the victory of Ukraine. This process is ensured precisely through the effective use of business Strategy tools, which will form business flexibility to changes in the environment and stability in the face of fierce competition in the market. Reengineering of business processes should be applied at all stages of the anti-crisis management process, which creates an opportunity to respond in time to changes in the market situation to prevent the emergence and development of crisis phenomena.
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