CONCEPTUAL FOUNDATIONS FOR INTEGRATING "GREEN" MANAGEMENT MECHANISMS INTO UKRAINE'S ECONOMIC POLICY

Abstract

This article provides a theoretical and methodological substantiation and develops a conceptual architecture for integrating mechanisms to manage "green" competitiveness into Ukraine's national economic policy framework, specifically within the context of post-war reconstruction and the challenges of European integration. It argues that the traditional practice of fragmented regulation has exhausted its potential; therefore, it proposes a transition to a systemic interaction model (a "policy mix"). This model integrates institutional, economic, organizational-managerial, innovation-technological, and human resource/motivational mechanisms, alongside instruments for state support and the incentivization of responsible conduct. The study establishes the pivotal role of an information-digital framework—acting as an overarching meta-structure—that ensures the interoperability of various state platforms (DREAM, EcoSystem, Prozorro, DAR, AKIS, SaveEcoBot, Diia) and enables the practical application of a "green filter" tool in the management of public investments. Furthermore, the article presents a detailed analysis of the targets set out in the National Energy and Climate Plan (NECP) through 2030 and assesses the risks the European Union’s Carbon Border Adjustment Mechanism (CBAM) poses to key domestic export sectors. The study identifies internal institutional and financial distortions within the economic mechanism and proposes solutions through the development of green auctions, preferential lending, and environmental insurance. It explores the intergenerational dimension of the motivational and human resources mechanism through the lens of developing "green" human capital. It is demonstrated that implementing the proposed concept will generate a significant multiplier effect across five key dimensions—ranging from environmental sustainability to international competitiveness. Furthermore, actively leveraging domestic potential regarding critical raw materials will enable the national economy to become a key technological partner for the EU in the clean technology (Clean-tech) sector. It is argued that Ukraine’s substantial reserves of critical raw materials provide a unique foundation for modernization based on the "Build Back Better" principle, as well as for integration into European value chains.