CREATIVE MANAGEMENT AS A TOOL FOR IMPROVING THE QUALITY OF BUSINESS PROCESSES IN THE OPERATIONAL MANAGEMENT SYSTEM OF AN ENTERPRISE

Abstract

The article examines the role of creative management as an important tool for improving the quality of business processes in the system of operational management of an enterprise. The relevance of using creative approaches in the conditions of digital transformation of the economy, increased competition and the need to ensure sustainable development of business entities is substantiated. It is established that modern enterprises need new management solutions that allow them to quickly adapt to changes in the external environment, increase the efficiency of resource use and ensure a high level of quality of operational activities. The essence of creative management is considered and its place in the system of operational management of an enterprise is determined. It is proven that the use of creative approaches to management contributes to the generation of innovative ideas, improvement of business processes, optimization of operational activities and increase in the effectiveness of the functioning of the enterprise. The main areas of influence of creative management on the quality of business processes are analyzed, including standardization and optimization of processes, increasing their stability, reducing the number of errors, reducing the duration of operations and increasing the level of consumer satisfaction. Particular attention is paid to the study of the relationship between creative management and the main functions of operational management, in particular planning, organization, motivation, control and continuous improvement of the enterprise's activities. It was determined that the integration of creative management methods into operational processes creates the prerequisites for increasing labor productivity, increasing the efficiency of resource potential use, strengthening competitive advantages and ensuring long-term development of the enterprise. As a result of the study, a generalized scheme of the influence of creative management on the quality of business processes and the results of the enterprise's activities was formed. It was concluded that creative management is an important factor in increasing the efficiency of operational management and ensuring the competitiveness of enterprises in modern economic conditions.