STRATEGIC MANAGEMENT OF ENTERPRISE BUSINESS PROCESSES UNDER DIGITAL TRANSFORMATION

Abstract

The article examines strategic approaches to managing enterprise business processes under conditions of digital transformation. It is substantiated that digitalization changes the role of business processes in the management system, transforming them from an operational tool into a strategic resource for ensuring flexibility, performance, and competitiveness. The evolution of business process management approaches from classical BPM and e-BPM to the Digital BPM concept is analyzed, emphasizing the integration of digital technologies, data, and customer orientation.

The study proves that effective digital transformation requires alignment between corporate, business, and process strategies, as well as the integration of business processes into the enterprise strategic management system. The role of process strategy as a mechanism for implementing strategic objectives and as a tool for rapid adaptation to environmental changes is defined. The feasibility of combining Agile, Lean, BPM, and Data-Driven Management approaches in strategic business process management is substantiated, enabling enterprises to enhance flexibility, systemic coherence, and the validity of managerial decisions.

Special attention is paid to the role of digital key performance indicators (KPIs) in the strategic control of business processes. A systematization of digital KPIs focused on process efficiency, customer value creation, adaptability, and achievement of strategic goals is proposed. It is argued that the integration of digital KPIs ensures a shift from periodic evaluation to continuous monitoring of business processes, increasing transparency and supporting proactive strategic decision-making. The article concludes that strategic business process management is a critical prerequisite for successful digital transformation and sustainable enterprise development in a dynamic digital economy.