INTERCONNECTION BETWEEN SOCIAL RESPONSIBILITY AND BUSINESS NEEDS OF CONSUMER SERVICES ENTITIES

Abstract

The article is devoted to topical issues in studying the essence of social responsibility of consumer service entities, specifying its components and degrees of manifestation. The main goal of the study was to establish the interdependence between social responsibility and the business needs of modern consumer service entities. It was established that studying this issue is particularly relevant, given the potential of business entities to influence the solution of socially significant problems.

The article systematizes the research of domestic and international scientists on social responsibility and organizes information on enterprises' social responsibility. Social and charitable initiatives of business entities are developed, and tools for reputation and influence management are considered. The degrees of social responsibility are distinguished as basic, primary, and developed. Considerable attention is paid to the applicability of the hierarchy of needs theory to the business needs of subjects in the consumer services sector. To identify the needs of subjects in the consumer services sphere, the names of individual levels of need and an approximate list of needs for each level are specified. A logical model of the relationship between social responsibility and the levels of business needs of a subject in the sphere of consumer services is constructed, presenting the degree of manifestation of social responsibility, its components, and the conditions for the transition to social responsibility at each degree. It is also established what degree of social responsibility is acceptable for each business entity, depending on the level of satisfaction of its business needs.

It is determined how the needs of modern subjects in the sphere of consumer services correlate with different degrees of social responsibility. Prospects for further research are outlined and proposed to focus on tools for the effective development and implementation of social and charitable initiatives by consumer service entities based on impact management.