INCLUSIVE ENTREPRENEURSHIP AS A SOCIAL MODEL OF ECONOMIC RECOVERY AND SUSTAINABLE GROWTH OF THE UKRAINIAN ECONOMY

Abstract

The development of inclusive entrepreneurship in terms of developing high-quality and working rules for doing business is of paramount importance in wartime conditions for the employment of war veterans, women, people with disabilities, the underprivileged, and the elderly. The article substantiates the importance of meta-skills and competencies for inclusive entrepreneurship and social innovation, which are necessary prerequisites for rebuilding Ukraineʼs post-war economy and restoring its innovation potential. The authors proposed not only to implement social innovations in practice, but also to change business processes, in particular their accessibility for socially vulnerable citizens and people with disabilities, to form an inclusive e-infrastructure, and to develop corporate digital inclusion. The development of the ecosystem of inclusive entrepreneurship in the post-war economy will take place in a single “multi-maneuver field” in an inclusive enterprise in information, intellectual and material production, adhering to the ethics of AI and digital hygiene. The study indicates that the functioning of inclusive entrepreneurship is influenced by institutional and structural changes, societal demands, and the process of the so-called “biodigital social renewal” that occurs as a result of the use of breakthrough and technological innovations. The main idea of activating inclusive entrepreneurship in post-war Ukraine in the conditions of a virtual reality business environment is to focus the functioning of this entrepreneurship on rebuilding the national economy based on the development of such economies as “net zero”, “green”, “blue”, gig economy, sharing economy, circular economy, renewable energy economy, experience economy, and welfare economy. The result of the high-quality functioning of an inclusive ecosystem may be the absence of deviant behavior in business and destructive effects on the economy.