Strategic analysis of the implementation of camera monitoring systems (CMS) in Ukrainian transport (PEST and SWOT)

Abstract

The article is devoted to the strategic analysis of implementing Camera Monitoring Systems (CMS) in the transport sector of Ukraine using PEST and SWOT analytical methods, as well as to the development of recommendations for key stakeholders. It is noted that CMS offers several advantages over physical mirrors: (1) improved visibility; (2) clear display images regardless of lighting conditions; (3) reduced aerodynamic drag; (4) additional functional capabilities; (5) enhanced road safety. The article emphasizes that a key aspect in the operation of ADAS technologies is the human factor, which is determined by: (1) the driver’s proper understanding of system capabilities, technological limitations, and rules of operation; (2) excessive driver reliance on automation. The study identifies the main factors influencing the implementation of CMS, taking into account the specifics of the Ukrainian context, which are grouped as follows: (1) Technical and technological factors – affecting vehicle controllability, design, reduction of operational costs, and the reliability of hardware and software; (2) Regulatory and legal factors – governing various aspects of legal relations related to CMS; (3) Organizational factors – determining personnel training and driver adaptation to the features of using the CMS, as well as influencing the development of service center infrastructure; (4) Social factors – ensuring improvements in quality of life and safety, as well as reducing the negative consequences of road accidents. External and internal determinants of large-scale CMS implementation in Ukraine’s transport sector are identified using PEST and SWOT analysis. Based on the results of the strategic analysis of CMS implementation, key recommendations for major stakeholders are proposed. Recommendations for public authorities aim to create a favorable and predictable environment for introducing innovative technologies in the transport sector. Recommendations for businesses (transport operators and carriers) focus on increasing the effectiveness of CMS application to enhance competitiveness. Recommendations for CMS manufacturers and suppliers are aimed at adapting the product to the Ukrainian market and supporting further development opportunities.