DIGITALIATION AS A STRATEGY FOR THE EFFICIENCY OF ACCOUNTING AND ANALYTICAL SUPPORT OF ENTERPRISE ACTIVITIES

Abstract

The article is devoted to solving the current problem of today - the study of the use of information technologies in management, namely the digitalization of accounting and analytical processes and the introduction of the latest technical and technological tools to optimize production processes and ensure proper efficiency of enterprise management, which will allow to increase their efficiency by providing managers with tools for analyzing large data flows and analytical information. The systematic nature and basic principles of regulatory and legal regulation of accounting and analytical support for the activities of enterprises are analyzed. It is determined that the digitalization of accounting and analytical support for the activities of enterprises consists in the use of digital automation tools that have reduced the time and reduced the risks of erroneous conclusions associated with routine processes of processing large data sets. A reduction in administrative costs and risks associated with the circulation of documents on physical media is noted. The possibility of enterprise managers having access to joint storage, search and use of documents and data processing in real time was identified, which contributes to greater efficiency, accuracy and efficiency of decision-making processes. The main digital tools were analyzed and the advantages of automating processes in the accounting and analytical support system of the enterprise were identified. Problem areas, risks and strategic directions for resolving issues regarding the quality of information flow management and ensuring the security of confidential data were indicated, which necessitates the formation of digitalization strategies. The presence of problems in forming a digital culture of information handling and ensuring the end-to-end implementation of digital technologies in management activities was also identified, the solution of which is recommended within the framework of further scientific research.