TRANSFORMATION OF BEHAVIORAL CORPORATE FINANCE FOR THE FORMATION OF AN ORGANIZATIONAL AND ECONOMIC MECHANISM TO ENSURE TRANSPORT SERVICES FOR AGRICULTURAL PRODUCERS

Abstract

The article examines the transformation of behavioral corporate finance as a methodological foundation for developing an organizational and economic mechanism to ensure transport services for agricultural producers. It is argued that the current stage of agricultural sector development in Ukraine is increasingly shaped by the role of transport infrastructure as a critical determinant of competitiveness and a key component of the agri-food value chain. Traditional models of corporate finance, primarily based on static cost parameters, fail to adequately reflect the behavioral characteristics of market participants, including their risk tolerance, cognitive biases, motivational structures, and propensity for innovation. Therefore, integrating behavioral approaches into corporate financial management is considered essential for optimizing logistics costs, enhancing the flexibility of supply chains, mitigating risks, and strengthening long-term competitive advantages. The study proposes methodological approaches to adapting behavioral finance concepts to the needs of the agricultural sector, with particular emphasis on addressing information asymmetry between producers, transport operators, and financial institutions. The research highlights the role of behavioral factors in managerial decision-making, the importance of financial incentives for reducing transaction costs, and the necessity of incorporating digital financial technologies such as smart contracts, traceability systems, and integrated monitoring platforms. The article also explores the potential for forming financial-logistics clusters that combine agricultural enterprises, transport companies, and infrastructure operators within a unified system aimed at improving efficiency and reducing risk. Empirical findings demonstrate that integrating behavioral models into corporate financial management leads to measurable improvements: transaction costs are reduced by 12–15%, trust among market participants increases by 20–25%, and the stability of producers’ access to distribution channels improves by nearly 18%. These results confirm the significant impact of behavioral finance tools on the efficiency of transport services and their role in ensuring stable market access for agricultural producers, particularly under the conditions of wartime disruptions and global uncertainty. The contribution of this study is twofold. First, it provides a theoretical framework for incorporating behavioral aspects into corporate financial decision-making in the field of agricultural logistics. Second, it provides practical guidelines for policymakers, business entities, and financial institutions to develop organizational and economic mechanisms that integrate economic, institutional, and behavioral instruments. The findings underscore the importance of aligning transport service regulation with the behavioral patterns of stakeholders, thereby promoting resilience, cost efficiency, and sustainable development in the agricultural sector.