MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS

THE IMPACT OF CORPORATE CULTURE ON STAFF TURNOVER IN ORGANIZATIONS UNDER CURRENT CONDITIONS

Tetiana SKLIARUK, Anna BAZARNYK — Thu, 15 May 2025 00:00:00 +0300

The article explores the relationship between corporate culture and staff turnover in modern organizations. Emphasis is placed on the role of corporate culture as one of the key intangible tools of personnel management, which directly affects employee retention, motivation, engagement, and loyalty. The analysis outlines the main components of corporate culture (values, management style, communication system, and organizational mission) that significantly influence the stability of the workforce.

Based on an analysis of current theoretical approaches and the practical experience of Ukrainian and international companies, it has been established that organizations that pay due attention to fostering a positive internal climate achieve lower staff turnover rates. Examples of effective implementation of employee development programs, mentoring, non-material motivation, and corporate social responsibility are considered. Particular attention is paid to the sectoral specifics of staff turnover and the unique challenges faced by companies in the IT sector, trade, services, and public administration.

The research findings confirm that the development of a strong corporate culture contributes to higher employee satisfaction and reduced turnover rates.

COACHING AS AN EFFECTIVE STRATEGY FOR TRAINING SPECIALISTS

Valentyna LUKIANOVA, Valentyna POLOZOVA, Ivanna SLOBODYANIUK — Thu, 15 May 2025 00:00:00 +0300

The article is dedicated to the in-depth research of coaching as an innovative, flexible, and highly effective strategy for professional development, especially relevant in the context of the dynamic and complex challenges of the modern business environment. The paper thoroughly explores the essence of coaching as a unique developmental method focused on stimulating both personal growth and continuous professional improvement. This is achieved through the enhancement and practical application of essential soft and hard skills, the transformation of thinking patterns, the development of emotional intelligence, and the unlocking and realization of an individual's inner potential.

In the study, the key aspects of working with a coach are carefully analyzed, emphasizing the individualized approach that helps to uncover personal strengths, set clear goals, and achieve them more effectively. Particular attention is paid to the motivational impact of coaching, which encourages self-awareness, goal-orientation, and responsibility for one's own development. The article also provides a comprehensive classification and characterization of the main types of coaching, such as life coaching, managerial coaching, executive coaching, individual and team coaching, business coaching, and performance coaching. Each type is presented with its specific focus areas, target audiences, and expected outcomes.

Popular and widely applied coaching models, including G.R.O.W. and SUCCESS, are examined in detail, highlighting their structure, methodological foundations, and practical use in different coaching contexts. These models confirm the effectiveness and versatility of coaching in achieving both short-term and long-term professional and personal goals. The article further substantiates the fundamental principles of coaching within the framework of teamwork, emphasizing active listening, mutual trust, constructive feedback, and the co-creation of solutions.

Moreover, the research proposes a step-by-step approach to integrating coaching into personnel training and development programs, outlining essential stages such as needs assessment, coach selection, session planning, and progress evaluation. It is demonstrated that the implementation of coaching within an organization significantly contributes to the overall development of the company and business growth. This occurs through the establishment of more effective communication, the strengthening of interpersonal relationships among colleagues, the stimulation of employee engagement, and the improvement of team organization and collaborative efforts.

COMBINATION OF MODELING METHODS IN THE ANALYSIS OF DEMOGRAPHIC PROCESSES AND ECONOMIC GROWTH IN CHINA

Tetiana BITKOVA, Cai XIN — Thu, 15 May 2025 00:00:00 +0300

The article demonstrates an effective combination of mathematical and computer modelling techniques, used for analyzing the dynamics of China’s macro indicators and for assessing the impact of demographic processes on economic growth. The main demographic factors affecting the macroeconomic performance of modern China are ageing population, falling birth rates, rising mortality rates, changes in the structure of the population and labour force reduction. In recent Chinese researchers’ publications three main points of view can be distinguished: most scientists believe that population ageing will slow down economic growth, that is, there is a negative correlation between population aging and long-term economic growth rates; the second group of scientists believe that population ageing, on the contrary, will contribute to economic development, as it has a significant impact on technological innovation and qualitative economic development; some scholars have found that the specific impact of population ageing on China's economy is not clear-cut. Based on this, we set out to test the relevant hypotheses by analyzing the trends of demographic processes and their impact on economic growth in modern China, based on a mixed computational methodology.

In the paper the relevant statistical data is analyzed, trends in macroeconomic processes are estimated, a dynamized Cobb-Douglas production function (PF) based on real Chinese data is built and assessed. PF and trend formulas for key indicators are used in a computer (algorithmic) system-dynamic model to forecast key demographic and economic indicators till 2030. The corresponding operators of the simulation model include real data (in the form of lookup functions until 2023) and trend formulas for the model endogenous variables. The values of GDP and GDP per capita are calculated using the constructed PF. Thus, the proposed composition of methods and models is an effective forecasting tool that can be used to conduct computer experiments to substantiate decision-making in the regulation of macroprocesses.

CONCEPT, DISTINCTIVE FEATURES, AND STAKEHOLDERS OF AN ENTERPRISE STRATEGIC DEVELOPMENT

Oleh ALEKSIENKO, Serhii MATIUKH — Thu, 15 May 2025 00:00:00 +0300

It is shown that there are different types of an enterprise development, including organizational development, economic development, socio-economic development, innovative development, sustainable development etc. One of the important types of development for Ukrainian enterprises today is the strategic development.

Approaches to understanding the enterprise strategic development have been considered. The nature of strategic development is proposed to be revealed through the integration of the concepts of strategy, strategic management, and enterprise development.

Distinctive features of the enterprise strategic development have been proposed, and the essence of each has been described. These features include manageability, goal orientation, a comprehensive nature, subjectivity, long-term focus, time lag, the emergence of deviations, external environmental challenges, multi-instrumentality, scenario-based nature, potential employee resistance, and internal inconsistencies within the enterprise.

The composition of stakeholders of the enterprise strategic development has been outlined. Such stakeholders include a group of stakeholders with direct interest and a group with indirect interest. Stakeholders with a direct interest in the enterprise strategic development include its owners, top management, and staff as a whole. Stakeholders with an indirect interest include the enterprise’s customers, the state, and the enterprise’s suppliers. The interests of each identified stakeholder concerning the enterprise strategic development have been described.

EVOLUTION OF CONCEPTUAL APPROACHES TO UNDERSTANDING LEADERSHIP

Oleksandra HARBUZIUK, Yevhenii RUDNICHENKO, Nataliia HAVLOVSKA — Thu, 15 May 2025 00:00:00 +0300

The article analyzes the evolution of conceptual approaches to understanding leadership in the historical perspective and identifies the key elements of leadership in the works of foreign scholars. The author identifies the main elements of leadership. First, leadership is viewed as a set of personality qualities (both innate and acquired) that distinguish an individual from the crowd and determine his/her potential to influence on a group. This approach to leadership theory is reflected in the heroic theory, psychoanalysis, trait theory, charismatic leadership, the Big Five trait model, and emotional leadership. The second element is the understanding of leadership as a result of interaction between the leader and his followers, where the perception of this interaction serves as a stimulus for activities aimed at achieving specific group goals. This aspect is revealed through behavioral, situational theories; transactional and transformational leadership; leadership as service; attributional theory; the theory of «mediated leadership»; the concept of «contact leadership». The third element is the art of delegation and interaction to achieve common goals, meaning leadership as collective cooperation. This is highlighted in the theories of «distributed leadership», «collective leadership» and «shared leadership». The fourth element defines leadership as self-development, a learning process, and adaptation to achieve personal goals, meaning the ability to manage one's own life and development (the theory of «internal leadership», «self-leadership», the concept of «contact leadership»). The author emphasizes that further research will focus on studying the relevance and specific aspects of leadership development among self-employed individuals.

IDENTIFICATION OF THE INVESTMENT PORTFOLIO OF STRATEGIES FOR THE DEVELOPMENT OF THE AGRO-INDUSTRIAL COMPLEX IN UKRAINE

Ruslan HAPONIUK — Thu, 15 May 2025 00:00:00 +0300

The Strategy for the Development of the Agro-Industrial Complex, which was officially promulgated by the Ministry of Agrarian Policy and Food of Ukraine in 2023, is considered. The main investment portfolios for the development of the agro-industrial complex of Ukraine, which are aimed at increasing the production of agricultural products and processed products, are analyzed. The strategy takes into account the fact that the world needs to address global food security issues, there will be an increase in demand for food, an increase in the technological component and labor productivity due to automation and digitalization of agro-industrial processes, and adverse climatic conditions and climate change may complicate agricultural production. It is established that the main investment areas are investments in machinery and resources for agricultural production, investments in increasing agricultural production itself, investments in deep processing, logistics, and green energy. The investment portfolio proposed in the strategy envisages investments of USD 56.61 billion for the development of these strategic segments of the economy. In addition, the author further analyzed certain strategic goals and objectives of The Strategy for the Development of Agriculture and Rural Areas in Ukraine until 2030 and established the relationship between these strategies. The author draws attention to the implementation of such strategic goals as «Ensuring the sustainability of the agricultural sector, supporting fair income of producers and increasing their competitiveness» and «Modernization of the agricultural sector: development of processing, innovation, digitalization and knowledge exchange» of the Strategy-2030.

ECONOMIC AND MATHEMATICAL MODELING AS A TOOL FOR FORECASTING THE IMPLEMENTATION OF DEVELOPMENT STRATEGIES IN THE AGRICULTURAL SECTOR

Oleksandr DUDNYK — Thu, 15 May 2025 00:00:00 +0300

The article provides a comprehensive examination of the role of economic and mathematical modeling as a critical tool for forecasting and evaluating the implementation of development strategies within Ukraine's agricultural sector. It emphasizes the importance of using quantitative approaches to support strategic decision-making processes, particularly in an environment marked by increasing complexity and uncertainty. The research focuses on the practical application of various modeling techniques, including optimization models, scenario-based analysis, and stochastic simulation methods, which are essential for navigating risks arising from war-related disruptions, climate variability, and challenges in supply chain logistics.

In particular, the study uses empirical data from leading Ukrainian agricultural enterprises to analyze the evolving patterns of market capitalization and investment behavior. It highlights how these firms adapt to external shocks and how managerial effectiveness, underpinned by data-driven insights, correlates with increased resilience and strategic agility. The article also underscores the role of predictive analytics in shaping long-term competitiveness by enabling more accurate planning and resource allocation.

The findings clearly demonstrate that the integration of economic and mathematical modeling into strategic management frameworks leads to more informed and adaptive business practices. Moreover, the paper discusses the broader implications of digital transformation in the agroeconomic domain, suggesting how emerging technologies can further enhance modeling capabilities. Finally, it outlines potential avenues for future research, particularly in the context of incorporating real-time data, machine learning algorithms, and digital platforms to improve forecasting accuracy and policy development in the agricultural sector.

DESIGNING CHANGE MANAGEMENT INTERCONNECTIONS IN THE MANAGEMENT SYSTEM AT AN ENTERPRISE

Alona KLYMCHUK, Inna LEVYTSKA — Thu, 15 May 2025 00:00:00 +0300

The essential foundations of the concept of “change management” and the range of key uncertainties in terms of distinguishing its goals and processes from other approaches of the general enterprise management system are investigated. The range of key uncertainties that arise when trying to clearly distinguish the goals, objectives and processes of change management from other management approaches, such as strategic management, technology management, business process management, and project management, is substantiated. The author emphasizes the existence of key uncertainties that complicate the integration of change management into a single corporate governance system.

Based on an in-depth analysis of the literature, in particular, the work of both foreign and Ukrainian scholars, and comparative analysis, the author identifies the common features and differences of the approaches under study, which made it possible to determine the specifics of the object of management influence for each of them. It has been established that the main basis for distinguishing these approaches is the object of management influence: strategy, technology, business processes, projects, or personnel. The staff, their attitude, and readiness for change are considered the key objects of change management.

A conceptual model of interprocess interaction of management approaches in the general management system of an enterprise is proposed, which allows to effectively coordinate the processes of change. Particular attention is paid to the role of change management as a mechanism for adapting personnel to strategic, technological, and organizational changes.

The developed model can become the basis for building an adaptive change management system that meets the challenges of the modern turbulent business environment.

The conclusion is that further research is needed to form a comprehensive methodological, information, and resource support for implementing change management in the corporate management system.

THE ROLE OF INNOVATIVE STRATEGIES IN THE PROCESS OF PERSONNEL MANAGEMENT AND THEIR IMPACT ON IMPROVING THE EFFICIENCY OF THE ENTERPRISE

Iryna MAKOVETSKA, Marharyta NIKOLAIEVA, Nataliia BANNIKOVA — Thu, 15 May 2025 00:00:00 +0300

The article examines the importance of innovation strategies in the process of personnel management as a key factor for increasing the efficiency of enterprises in the conditions of digital transformation, globalization and increased instability of the business environment. The key types of innovation strategies are outlined, in particular, technological, organizational and social, along with specific tools for their implementation, including digital HR platforms, big data analysis and knowledge management systems. Any strategic measures taken at the enterprise are innovative in nature. The innovation strategy forms the goals of innovation activity in management, as well as the choice of means of achieving them and sources of attracting these funds. Particular attention is focused on the practical aspects of implementing innovative approaches at Ukrainian enterprises, taking into account national economic, cultural and regulatory characteristics.

Based on the analysis of modern scientific works, it is proven that the implementation of innovative strategies in personnel management contributes not only to increasing labor productivity, but also to the formation of a flexible organizational structure, improving the ability to adapt to changes and strengthening corporate culture. In conditions of fierce competition and rapid technological changes, effective human resource management is a determining factor in ensuring the long-term competitiveness of enterprises. The implementation of innovative strategies in HR management is a constant movement that requires the company's management to be adaptable, able to see ahead and willing to promote the continuous growth of their team. At the same time, the main success factor that affects the efficiency of the enterprise is the balanced use of innovative innovations and corporate culture for the continuous development of personnel management. The use of innovative strategies in the field of HR allows not only to respond in a timely manner to external challenges, but also to form new approaches to motivation, professional growth and staff involvement, which ensures the sustainability of the functioning and development of the enterprise in the business environment.

THE ROLE OF CIVIL SOCIETY IN ENSURING DEMOCRATIC PROGRESS IN UKRAINE

Larysa LIUBOKHYNETS, Lesia BUSHOVSKA, Alla MEISH, Nataliia TANASIIENKO — Thu, 15 May 2025 00:00:00 +0300

The aim of the research is to conduct a comprehensive analysis of the peculiarities of the formation and evolution of civil society, to explore its dynamic relationship with the processes of democratisation, and to determine the main vectors and potential pathways for its further development in Ukraine. This analysis is carried out in the context of Ukraine’s integration into the global space and its transition towards a solidarity-based information society. The study seeks to uncover the conceptual foundations and socio-political prerequisites that influence the growth of civil society and to define its role within modern democratic transformations.

The article identifies and examines in detail the key historical stages of the development of civil society, with particular emphasis on the specific features of the digital age as a critical phase in its contemporary formation. The research outlines the influence of digital technologies and information systems on civic engagement, participation, and communication. The interdependence of civil society with the expansion and consolidation of democratic principles is analysed, with special attention given to the principles, forms, and strategic directions of democratisation in Ukraine. The study characterises the principal aspects of this interrelation at the current stage of socio-economic transformation, particularly in the conditions of war and post-war recovery.

Furthermore, the paper highlights problematic issues and essential factors affecting the development of civil society and democracy, such as social cohesion, trust in institutions, civic education, and access to digital infrastructure. It argues that the global and national experience of socio-economic development confirms that a strong civil society grounded in democratic values significantly contributes to the personal development of individuals and the consolidation of national identity and sovereignty. This is especially important in the context of Ukraine’s effort to build a modern, democratic, and inclusive state, where the principles of solidarity and information openness redefine the social landscape and foster the development of a mature, participatory civil society in the post-war period.

FUNCTIONAL SUPPORT FOR CUSTOMS BROKER ACTIVITIES: A LEGISLATIVE ANALYSIS OF UKRAINE, THE EU, THE USA, AND CANADA

Hanna KOLOMIIETS — Thu, 15 May 2025 00:00:00 +0300

The article presents a comparative legal analysis of regulatory approaches to customs brokerage in four jurisdictions: Ukraine, the European Union, the United States, and Canada. It focuses on examining different models of access to the customs brokerage profession—licensing, authorization, and liberal regimes—in order to assess their impact on the quality of customs clearance, regulatory compliance, and overall procedural efficiency. Particular attention is given to Ukraine’s ongoing reform, which entails a gradual shift from a traditional licensing system to an authorization-based model harmonized with the Union Customs Code (UCC) and the World Customs Organization’s SAFE Framework of Standards.

The authors identify key regulatory trends shaping effective customs policy, including the dual representation mechanism in the EU (direct and indirect), strict licensing and continuous education requirements for customs brokers in North America (notably the CBLE exam in the U.S. and the CBSA certification system in Canada), as well as the role of voluntary Authorized Economic Operator (AEO) certification in post-regulatory oversight. A comparative matrix of legal and institutional requirements is provided, serving as a practical reference for policymakers, businesses, and experts in the process of aligning Ukraine’s customs framework with international standards.

The article concludes that professionalizing customs intermediation and delegating certain official controls to authorized representatives on the basis of trust contribute to enhanced supply chain security and reduced administrative burden. Further research should focus on the empirical evaluation of how the new authorization system affects customs clearance times and on the potential use of artificial intelligence tools for product classification and customs risk prediction.

EVOLUTION OF SCIENTIFIC THOUGHT ON THE DECENTRALIZATION OF PUBLIC FINANCES: A VIEW THROUGH THE PRISM OF MARTIAL LAW AND CHANGES IN THE GLOBAL ORDER

Vitaliy ANISIMOV — Thu, 15 May 2025 00:00:00 +0300

This article presents a comprehensive analysis of the transformation of classical theories of fiscal decentralization under contemporary security challenges, in particular hybrid threats and large-scale armed aggression against Ukraine. The author examines both historical models based on the principles of economic efficiency and modern concepts aimed at ensuring the adaptability of public finances, mobilizing resources for defense, and preserving national integrity. The article conducts a critical review of the literature, elucidates the advantages and disadvantages of the traditional Oates theorem, and analyzes alternative approaches, including the concepts of fiscal resilience, inclusive fiscal federalism, and innovative decentralization. The author notes that excessive fragmentation of fiscal authority complicates the rapid mobilization of resources, whereas centralization may threaten local initiative and the ability of communities to respond swiftly to local challenges. The study emphasizes the necessity of balancing centralization and decentralization in the formation of intergovernmental fiscal relations, which is crucial for ensuring the resilience and adaptability of communities during crises. Institutional mechanisms that promote transparency, accountability, and interaction among various levels of government, as well as the impact of digital transformation on the modernization of public finances, are discussed. The author demonstrates that integrating security imperatives with traditional economic models is essential for building a system capable of adapting to changes in the global security landscape and ensuring social cohesion. Consequently, the article underscores that further reforms in fiscal decentralization must address both the strategic needs of national security and local particularities, thereby creating flexible, inclusive, and resilient models of intergovernmental governance under martial law.

HISTORICAL EVOLUTION OF UKRAINE’S PUBLIC FINANCES: FROM SOVIET LEGACY TO CONTEMPORARY TRANSFORMATIONS DURING MARTIAL LAW

Vladyslav SVICHKAR — Thu, 15 May 2025 00:00:00 +0300

This article is devoted to analyzing the evolutionary changes in the structure, organization, and functioning of Ukraine’s public finance system within the context of historical transformations that began during the Soviet era and have acquired particular urgency under current martial law conditions. The author conducts a retrospective review of the budgetary system, highlighting the features of a centralized financial management model based on directive planning, strict control, and paternalistic approaches to resource allocation. The analysis demonstrates how the legacy of Soviet financial policy has laid the groundwork for the persistence of excessive centralization and institutional remnants that continue to affect modern budget formulation and management processes. Special attention is given to the reform period of the 1990s through the early 2000s, when the implementation of fiscal decentralization principles, program-targeted budgeting, and the gradual expansion of local budgetary authority marked a significant step in modernizing the system. However, the traditional models of centralization entrenched during the Soviet period still create tensions between the need for effective public finance management and the imperatives of democratization and European integration. The article further examines the consequences of martial law, which has prompted a sudden realignment of budget priorities—concentrating financial resources on defense capabilities and social protection, reducing the autonomy of local authorities, and increasing regional dependence on centralized management. Employing a comprehensive methodological approach that combines historical, institutional, and structural-functional analysis, the study identifies the key factors impeding the adaptation of the financial system to contemporary challenges and formulates practical recommendations for overcoming these issues. The findings underscore the necessity of developing a new model of public finances that achieves a balance between centralization and decentralization, enhances transparency and efficiency in budget management, and promotes economic stability at both the national and local levels. The practical significance of the study lies in its potential to inform the development of a long-term financial policy strategy that accounts for both historical prerequisites and the current security and economic realities of Ukraine.

FOREIGN ECONOMIC ACTIVITY OF INDUSTRIAL ENTERPRISES: INNOVATIVE APPROACHES TO ENHANCING COMPETITIVE ADVANTAGES

Viktor NYZHNYK, Іryna NYZHNYK — Thu, 15 May 2025 00:00:00 +0300

The article examines the current problems of foreign economic activity (FEA) of domestic industrial enterprises in the context of globalization challenges and the state of war. The authors emphasize the need to create new mechanisms for managing competitive advantages and to search for innovative approaches to increase the competitiveness of products on foreign markets. It is noted that entering foreign markets is complicated by a significant number of external factors and requires compliance with international quality standards. It is emphasized that most industrial enterprises have outdated equipment and an unstable financial condition, which complicates their competitiveness. To solve these problems, it is proposed to introduce innovative strategies using foreign investment, technological modernization, product certification, and building up qualified labor potential.

The article considers internal (technical-technological, production-functional, qualification-labor, organizational-managerial) and external (communication, market-conjunctural, institutional-legislative, logistics-informational) competitive advantages. A quantitative assessment of competitive advantages in several stages is proposed, including determining the goal, competitors, comparison parameters, an integral indicator, and developing measures to increase the level of competitive advantages.

The main innovative approaches to increasing competitive advantages are identified as: state support for reproductive processes; insurance of investment risks; state capital investments in profitable projects; elimination of sectoral imbalances; improvement of the legal framework to stimulate FEA; development of equipment leasing; formation of projects with a longer payback period; and projects with accelerated self-sufficiency; as well as reducing the import dependence of innovative enterprises. The implementation of these approaches will allow industrial enterprises to effectively carry out FEA and compete in foreign markets. Further research should be aimed at a more detailed development and implementation of the proposed innovative approaches.

PROFIT AS AN INDICATOR OF THE ECONOMIC SECURITY OF ENTERPRISES

Thu, 15 May 2025 00:00:00 +0300

The article examines the role of enterprise profit as a key indicator of the level of their economic security. It is emphasized that profit fulfills a number of crucial functions: it serves as a universal criterion for assessing the effectiveness of business activity, ensures a fair distribution of created net income, stimulates further production development, innovation, and social initiatives. A stable or growing profit is interpreted as an indicator of financial resilience, the ability to cover costs, invest in modernization, and withstand external threats. The dynamics of profit are considered as an indicator of the adaptability of enterprises to changes in the external environment. A positive trend in profit growth under unstable market conditions indicates a high adaptive capacity and strengthens the financial foundations of economic security.

Particular attention is paid to the formation of financial reserves from profits, which contribute to long-term stability, as well as to the role of profitability and financial independence ratios in evaluating business efficiency and sustainability.
Based on the analysis of financial results for 2023–2024, it is concluded that the overall increase in enterprise profits in Ukraine reflects a positive trend toward strengthening economic security, despite the presence of certain risk zones. The article emphasizes the importance of systematically monitoring profit and loss dynamics, improving risk management mechanisms, and developing adaptive strategies to increase enterprises' resilience to external challenges. The results of the study highlight that profit is not only a financial outcome but also a fundamental instrument for ensuring the sustainable development and economic security of enterprises in the modern market economy.

IDENTIFICATION OF THE IMPACT OF INNOVATIVE-TRANSFORMED MANAGEMENT SOLUTIONS ON HUMAN RESOURCES DEVELOPMENT

Valeria KOZLOVA — Thu, 15 May 2025 00:00:00 +0300

The study is devoted to solving the urgent problem of identifying the relationships between the systems of innovative and transformed management decisions and the results of the organization's human resources development management. Based on the integration of the substantive and process approaches to analysis, a model for studying direct and indirect influences is proposed, taking into account the intermediary role of managers and the perception of the implementation of organizational innovations by personnel. It was found that innovative recruiting solutions contribute to more productive motivation and staff involvement. It is shown that innovative HR solutions of a motivational direction have a positive effect on career development, but have a slowing effect on staff training, which is due to attempts to save financial resources with a clear distinction between management decisions regarding training costs or rewards. It was found that HR decisions on career development involve a reasoned definition of motivational tools, modernization of recruitment methods and involvement of employees in solving strategic goals, but the importance of identifying personnel needs in training was underestimated. Innovative solutions of a social orientation allow personnel to feel like an integral part of the enterprise team, but in most cases such decisions are perceived by managers as less important for achieving better organizational efficiency, therefore, they correlate with decisions on selection and hiring and career development. It is shown that management decisions aimed at personnel training are least perceived by enterprise managers as a factor in ensuring organizational efficiency. The proposed evaluation model sufficiently reflects the main characteristics of the impact of innovative and transformed management decisions on the development of human resources, is fully substantiated using statistical methods and empirically tested on a sufficient amount of data, and therefore can be used to analyze such an impact both at the level of economic entities, and at the regional and industry levels. Strategic directions of innovative transformation of management decision-making in the context of various scenarios of the development of domestic economic activity may become promising further explorations.

TRENDS IN TAX REVENUES TO LOCAL BUDGETS IN THE CONDITIONS OF FULL-SCALE WAR

Radmila PIDLYPNA, Kateryna INDUS, Lesya RYBAKOVA — Thu, 15 May 2025 00:00:00 +0300

The study is devoted to the analysis of trends in the formation of the revenue part of local budgets in the context of tax revenues to the general fund in conditions of a full-scale war. The relevance of the study is confirmed by the need to strengthen the revenue part of local budgets to ensure the functions and powers of authorities and local self-government bodies aimed at eliminating the consequences of the war and ensuring a decent quality of life for the population. The goal, objectives and tax mechanisms for the development of the financial sector of Ukraine under the existing geopolitical and macroeconomic conditions are analyzed. The development of municipal finances in the period before the full-scale invasion of the Russian Federation is characterized. Generally positive trends in the formation of the revenue part of local budgets in Ukraine are identified despite the full-scale war. A stable trend of slight growth in revenues to local budgets in 2022-2024 and in the first quarter of 2025 is recorded. Trends in tax revenues to local budgets from the single tax, land payment and real estate tax are analyzed. Trends of moderate growth of revenues to local budgets from the specified tax payments were revealed. The instability of the trend of revenues from personal income tax payments was revealed, and the need to change the regulatory influence to stabilize revenues was indicated. A general conclusion was formed that the identified trends of tax revenues to local budgets under martial law allow predicting a sufficient level of financial stability of communities and ensuring opportunities for the effective exercise of the powers of authorities and local self-government to ensure the basic socio-economic needs of community development. Further analysis of trends in the formation of the revenue part of local budgets should be focused on aspects of non-tax revenues, which will allow obtaining a holistic picture of the problems and prospects for the formation of opportunities for local communities in the post-war reconstruction of Ukraine.

DIRECTIONS FOR IMPROVING THE EFFICIENCY OF BUSINESS PROCESSES OF IT SECTOR ORGANIZATIONS

Ruslan AVHUSTYN, Iryna DEMKIV, Vitalii BUDNIAK — Thu, 15 May 2025 00:00:00 +0300

The article focuses on the key priorities of IT sector organizations, among which one of the most important is ensuring the efficiency of business processes. The purpose of the study is to identify areas for improving the efficiency of business processes of IT sector organizations in Ukraine. The feasibility of applying a new approach to the formation of business process efficiency is substantiated, which, in addition to the traditional components, which mostly include financial, material and technical, human resources, marketing, logistics and sales, etc., provides for the need to develop digitalization and digitization of business processes, strengthen the innovative capacity of enterprises and increase their investment attractiveness. In this context, it is proposed to consider the mechanism for ensuring the efficiency of business processes of IT organizations as an element of the overall management system, which is focused on optimizing business activities in the context of the digital transformation of the economy. Conceptual principles for the development and implementation of the corresponding mechanism have been formulated, which include improving business process efficiency management systems, as well as increasing the effectiveness of the use of economic instruments of managerial influence.The scientific novelty and at the same time practical significance of the research results lies in the fact that a model of a process-oriented management system for IT organizations has been proposed, which is based on the integration of strategic, tactical and operational levels of management, as well as on the combination of process, project and functional approaches to the organization of management activities. This model is focused on providing comprehensive control over the performance indicators of business processes, which allows for effective monitoring of their implementation. The implementation of this management system allows IT organizations to minimize resource costs; increase the level of manageability of business processes; optimize key parameters of financial and economic activities in conditions of increased uncertainty and dynamic changes in the external environment; reduce the negative impact of external risks and threats; increase the internal efficiency of financial and economic process management.

CARBON CREDITS AS A MEANS OF REDUCING THE CARBON FOOTPRINT AND STIMULATING INNOVATION IN THE DEVELOPMENT OF THE HYDROGEN ECONOMY

Oksana DMITRIIEVA — Thu, 15 May 2025 00:00:00 +0300

This article examines the growing significance of carbon credits as a strategic instrument in mitigating carbon footprints and driving innovation in the emerging hydrogen economy. As global efforts intensify to limit climate change and transition towards carbon neutrality, carbon credit mechanisms are increasingly being integrated into national and international environmental policies.

The primary objective of this study is to analyze the influence of carbon credits on the decarbonization process and to evaluate their role in fostering the development and deployment of hydrogen technologies, with a particular focus on green hydrogen, which is produced using renewable energy sources.

Through a multidisciplinary approach that combines policy analysis, economic incentive evaluation, and technological innovation assessment, the paper outlines how carbon credits can catalyze investments in clean energy infrastructure. The research highlights key policy frameworks, such as those promoted by the Carbon Disclosure Project (CDP) and the International Energy Agency (IEA), illustrating how these initiatives support transparency, innovation, and financial mobilization in favor of low-carbon technologies.

The study also explores the economic rationale behind carbon trading systems and their ability to redirect capital flows towards sustainable technologies, including hydrogen fuel production, storage, and distribution systems.

The findings suggest that carbon credits not only contribute to reducing greenhouse gas emissions but also play a critical role in shaping the market environment necessary for accelerating the hydrogen economy. The paper concludes by emphasizing the potential of carbon credits to stimulate cross-sectoral collaboration, technological advancement, and long-term environmental and economic benefits.

DEVELOPMENT OF THE IT-SECTOR IN UKRAINE AS A PRODUCER OF TOOLS AND TECHNOLOGIES FOR DIGITIZATION OF BUSINESS STRUCTURES

Serhiy NASKALNYI, Valentyna STADNYK — Thu, 15 May 2025 00:00:00 +0300

The aim of the article is to study the ability of the domestic IT sector to develop products for the effective digitalization of business structures, taking into account their industry specifics and modern management practices. It is argued that this requires a separate analysis of the dynamics of the development of two components of the IT sector: software production and the provision of services using information technologies. The analysis showed that the dynamics of software development was somewhat higher than the dynamics of the provision of information support services for business activities. It is assumed that this is due to the fact that many Ukrainian software developers worked on outsourcing, fulfilling orders from foreign companies. With the advent of artificial intelligence, the demand for these services has decreased significantly, which has worsened the performance of Ukrainian developers. Other external factors have also become acute, which are systematized with the allocation of the content and consequences of their impact on the activities of the IT sector. It is emphasized that they have worsened the activities of outsourced developers to a greater extent. At the same time, the services of information technology developers have become more in demand. The activities of those IT companies that have gained recognition in the global market and achieved the status of "unicorns" are characterized. Taking into account the growing needs of modern business structures in increasing operational efficiency, information technologies developed by Ukrainian companies that contribute to solving these issues in various functional areas of activity are considered. The emphasis is on the prospects of such developments and their mutual usefulness for the development of both the IT sphere and other industry groups of business activity.

NETWORK PLATFORMS AND PARTNERSHIPS AS DRIVERS OF ENTERTAINMENT INDUSTRY DEVELOPMENT

Zhosan HANNA, Olga GARAFONOVA — Thu, 15 May 2025 00:00:00 +0300

The article presents a comprehensive study of current transformation trends in the entertainment industry in the digital era. It is substantiated that network platforms and strategic partnerships serve as key drivers of structural changes in the sector, facilitating content scalability, the formation of personalized user experiences, and the emergence of new interaction formats with consumers. The role of digital tools and platform-based thinking in shaping multi-sided business models is highlighted, covering both professional content producers and independent creators. The typology of contemporary partnership interactions within the entertainment sector is disclosed, along with the concept of network coordination effects. The study also addresses critical challenges, including digital oversaturation, intellectual property protection, ethical content governance, and cybersecurity.

The analysis further reveals how digital convergence and the integration of advanced technologies—such as artificial intelligence, augmented reality, and big data analytics—reshape the value chains of entertainment companies. Special attention is paid to the implications of audience fragmentation and the need for adaptive, data-driven content strategies. The article explores how ecosystem-based models foster innovation, enabling stakeholders to co-create and distribute content more efficiently. It emphasizes the strategic significance of agile organizational structures and cross-sector collaboration in response to rapidly evolving consumer preferences and market uncertainties. Moreover, the study outlines policy recommendations and management practices that support sustainable digital transformation. The paper proposes a structural model of a partnership ecosystem that enables enterprises to respond effectively to technological change and strengthen their competitive positions in the context of the digital economy.

SYSTEM OF GREEN REQUIREMENTS, CRITERIA AND INDICATORS OF ESG STRATEGIES FOR BUSINESS DEVELOPMENT

Tetyana ORIEKHOVA, Oleksii RIABCHYN — Thu, 15 May 2025 00:00:00 +0300

This study provides an in-depth and comprehensive analysis of the environmental requirements, evaluation criteria, and key indicators that form the foundation of ESG (Environmental, Social, and Governance) strategies in contemporary business development. The research systematically classifies the green benchmarks and offers a detailed framework for understanding how businesses can embed sustainability into their operational and strategic agendas. A key finding reveals that while Ukrainian businesses have historically lagged behind international and European counterparts in implementing robust environmental and climate-related policies, recent years have witnessed a notable shift toward recognizing climate change as a strategic priority. Companies are beginning to incorporate climate considerations into their internal policies, decision-making processes, and long-term planning.

The study underscores that investors are no longer focused solely on financial performance; instead, they are increasingly evaluating the environmental and social commitments of companies. They assess not only the presence of ESG strategies but also the feasibility of such initiatives, the scope of implementation projects, and the availability of dedicated financial and organizational resources. Furthermore, transparency in ESG reporting and the alignment of disclosures with global standards are becoming critical investment criteria.

It is emphasized that ESG reports must be compiled on a regular basis, capturing essential green indicators that illustrate a company’s ecological footprint and its progress toward achieving the United Nations Sustainable Development Goals (SDGs). These indicators serve as vital tools for both internal management and external stakeholders, offering a clear view of the environmental, social, and governance performance of a company.

Based on the analysis, the study offers several recommendations aimed at enhancing the quality and consistency of ESG disclosures in Ukraine. These include developing a national framework for climate governance, familiarizing businesses with funding eligibility criteria, initiating the process of ESG reporting in accordance with international standards, participating in global ESG ratings, and setting corporate decarbonization targets. Additionally, companies should begin conducting climate and environmental impact assessments, integrating SDGs into their strategic policies, and implementing human rights and environmental due diligence mechanisms. Adopting these steps will contribute to more responsible corporate governance, minimize ecological and reputational risks, and align Ukrainian business practices with global sustainability standards.

FORMULATION OF AN INNOVATION DEVELOPMENT STRATEGY FOR A MOTOR TRANSPORT ENTERPRISE IN AN UNSTABLE MARKET ENVIRONMENT

Iryna KUKUSHKA, Yaroslav DONETS — Thu, 15 May 2025 00:00:00 +0300

The article delves into the theoretical underpinnings and applied dimensions of developing an innovation development strategy tailored for motor transport enterprises operating within Ukraine's volatile market environment. Given the sector's sensitivity to macroeconomic fluctuations, logistical and infrastructure limitations, and the profound disruptions caused by the full-scale war, a comprehensive analysis of the industry's current state is conducted. The paper highlights key innovation vectors, such as digital transformation, the deployment of advanced managerial methodologies, financial engineering, and workforce upskilling, which collectively enhance enterprise adaptability and long-term viability. To effectively measure and manage the innovation potential of transport companies, the study introduces an index-based evaluation framework that quantifies strategic capacity across technological, organizational, and human resource domains. This is further reinforced through a detailed SWOT analysis, which maps out external threats and opportunities against internal strengths and weaknesses, offering strategic foresight. Moreover, the article outlines a phased approach to implementing innovation strategies, encompassing diagnostic, planning, execution, and monitoring stages. Each stage is substantiated with practical recommendations and risk mitigation techniques. The forecasted impact of this strategic framework is substantiated through a series of analytical projections, indicating improvements in cost efficiency, operational sustainability, and market penetration. Ultimately, the findings underscore the critical role of innovation strategy as not merely a tool for survival but as a core driver of competitive advantage, resilience, and sustainable growth for motor transport enterprises amid rapid environmental changes and ongoing national crises.

DEVELOPMENT OF THE MEDICAL SERVICES MARKET AND DIGITAL TRANSFORMATION OF BUSINESS MODELS IN THE HEALTH SECTOR OF UKRAINE

Valentyna LAVRENENKO — Thu, 15 May 2025 00:00:00 +0300

The article examines the current state of the Ukrainian medical services market and identifies the main trends in development and the impact of digital transformation on the business models of healthcare institutions. To achieve this goal, the theoretical definition of medical services and the digitalization of medicine from the perspective of the transition to preventive and personalized medicine are analyzed; the characteristic properties of medical services as an economic category are studied. The criteria for assessing the quality of medical services are considered, and segments of the medical services market are identified based on the criterion of meeting the medical needs of patients. The article identifies types of innovative business models of institutions operating in the medical services market, which improves the accuracy of forecasting market trends. The results of the study are recommended for further scientific developments in studying the impact of digital transformation on people's healthcare in Ukraine, taking into account local traditions and problems encountered in practice. Innovative development of all spheres of human life is taking place under the influence of Industry 4.0. or the Fourth Industrial Revolution, the essence of which is that physical objects will be connected in some way to a single global network - the Industrial Internet of Things in order to exchange information between them without direct involvement of a person in the digital process; a person will perform exclusively organizational and managerial functions. Industry 4.0 is accompanied by the accelerated implementation of the following technologies: IoT platforms, cyber security, Big Data analytics, artificial intelligence, collaborative robots, 3D printing, blockchain, augmented and virtual reality, and others. The conclusion proposes to develop world experience that will help identify effective strategies for integrating digital technologies and maintaining the quality and sustainability of medical care.

JUSTIFICATION OF A SYSTEMIC MODEL OF INTERSECTORAL LINKAGES IN THE ECONOMY

Viacheslav IVANCHENKOV — Thu, 15 May 2025 00:00:00 +0300

The article is devoted to the development of a systemic model of intersectoral linkages in the economy based on intersectoral resource flows. The purpose of the study is to substantiate and develop a systemic model of intersectoral relationships that provides a holistic view of the structural dynamics of the economy, facilitates the identification of key leverage points for effective economic policy-making, and enables the adaptation of managerial decisions to contemporary transformational processes.

The paper examines the evolution of approaches to analyzing economic structure and substantiating a systemic model of intersectoral relationships within the framework of modern theoretical paradigms. A comparative analysis of classical, neoclassical, structuralist, new structural, and heterodox schools of economic thought is presented, which allowed the identification of key principles regarding the role of structure in economic development.

The study substantiates the need to transition to a comprehensive systemic perspective, where the economic structure is viewed as a dynamic network of interconnected sectors shaped by technological, institutional, social, and globalization factors. A systemic model of intersectoral linkages based on resource flows between the primary, secondary, tertiary, quaternary, and quinary sectors of the economy is proposed. It is found that structural transformation of the economy is accompanied by changes in the roles and significance of individual sectors, particularly the growing share of services and knowledge sectors in post-industrial societies.

The analysis of the role of institutions, technologies, production factors, and global influences revealed key drivers of structural change and their impact on socio-economic dynamics. The study concludes that the effective functioning of the economic system requires flexible management of intersectoral relationships, considering national comparative advantages, institutional capacity, and global economic dynamics. The presented model can be used for strategic planning, industrial policy formation, and forecasting long-term structural changes in the national economy.

THEORETICAL AND METHODOLOGICAL APPROACHES TO THE FORMATION OF VALUE-ADDED CHAINS IN LIVESTOCK PRODUCTION

Oleg GLUSHKOV — Thu, 15 May 2025 00:00:00 +0300

The article substantiates the need to rethink traditional approaches to forming added value in agricultural production, considering modern economic realities. The evolution of the concept of added value is revealed based on classical economic theories, as well as the idea of economic value added (EVA), which allows considering profit, capital costs, intellectual resources, and innovations into account. Key methodological approaches to structuring the value chain are identified, particularly based on M. Porter's model, which distinguishes primary and auxiliary business processes. It is noted that in the conditions of globalization, the participation of enterprises in international value-added chains is of particular importance, which requires strategic management and technological re-equipment. The article considers the concept of the formation of the theory of added value, the life cycle of a product as a value chain, and the main elements of the global value chain, reflecting the study's general theoretical framework. Particular attention is paid to the industry specifics of livestock farming as a component of the agro-food complex. It is determined that added value in this area is formed based on a multi-stage production and sales cycle, which includes feed production, animal husbandry and breeding, primary and secondary processing, packaging, storage, transportation, marketing, and sales. It is substantiated that the largest share of value growth falls on the stages of processing and distribution, which necessitates the need to review the role of intermediaries and introduce unified approaches to calculating costs and revenues. It is summarized that to increase the efficiency of value chains in livestock farming, it is advisable to introduce digital technologies, strengthen cooperative ties, develop infrastructure and improve management decisions.

THEORETICAL FOUNDATIONS OF ECONOMIC GROWTH OF LIVESTOCK PRODUCERS

Mykola KALCHENKO — Thu, 15 May 2025 00:00:00 +0300

The article is devoted to studying the theoretical foundations of the economic growth of livestock producers.

The study is key to forming effective agricultural policy, developing sustainable business models, and ensuring the long-term viability and competitiveness of the industry, which ultimately affects the well-being of society.

It is determined that livestock producers' economic growth depends on the complex interaction of internal factors (production, personnel, management, innovation potential) and external influences (market conditions, state policy, natural and climatic, and socio-economic factors). Success is achieved when the enterprise can effectively use its internal capabilities and adapt to external challenges.

It is established that the development and effective use of production capacity, human capital, market position, and management potential are the foundation of economic growth. Each of these elements is interconnected: qualified personnel (human capital) use production facilities more efficiently, and competent management (management potential) allows for better adaptation to market conditions and the introduction of innovations.

The need to consider the industry's unique features (biological nature of production, production cycle duration, high capital intensity, dependence on the feed base, and veterinary and sanitary requirements) has been proven. These factors dictate special approaches to planning, management, and investment.

It is substantiated that to ensure sustainable and effective economic growth of livestock producers, a sound theoretical basis based on market economic laws is required, as well as the practical implementation of strategies that combine intensification, innovation, and the principles of sustainable development. This will allow industry to increase volumes and produce high-quality, competitive products, minimizing risks and ensuring long-term development prospects.

METHODOLOGICAL TOOLS FOR THE STRATEGIC IMPLEMENTATION OF CIRCULAR AND BLUE ECONOMY PRINCIPLES IN MANAGING THE DEVELOPMENT OF UKRAINE’S VITICULTURE AND WINEMAKING SECTOR IN THE CONTEXT OF GLOBALIZATION

Nataliia VDOVENKO, Yurii LOPATYNSKYI, Hanna SARKISIAN — Thu, 15 May 2025 00:00:00 +0300

The article proposes approaches to overcoming challenges that necessitate the implementation of innovative conceptsтsuch as the circular and blue economy, to ensure the sectoral competitiveness, environmental sustainability, and development of Ukraine’s viticulture and winemaking industry. It has been demonstrated that these approaches will enable the creation of a systemic methodological toolkit aimed at strategic management, considering the principles of resource efficiency. It is emphasized that introducing a circular approach to winemaking reduces the sector's environmental impact by lowering emissions and minimizing the need for new raw materials. Special attention is given to the assertion that transitioning from a linear to a circular model in the viticulture and winemaking complex is a foundation for sustainable strategic development, allowing for waste minimization and optimal use of available resources. The proposed model for the sector justifies the implementation of a set of resource-efficiency measures, including efficient water use, energy efficiency, and the use of renewable energy sources, optimization of material and packaging use. In the context of the circular economy, it is crucial to highlight the integration of renewable energy and circular business models into the planning of winery operations. Many enterprises worldwide are transforming into agri-biotechnological complexes that produce wine and generate a portion of the necessary resources internally. Implementing Environmental Management Systems and corresponding certifications at the enterprise level indicates that a winery is systematically monitoring and improving its environmental performance. The presence of a certified EMS may be regarded as a reliable indicator of effective environmental management. Studies of Italian wineries reveal that approximately 69% of enterprises have already implemented formal environmental management systems; however, greater attention to ecological aspects is still required in many cases. For strategic governance of the sector, it is essential to monitor the share of enterprises adopting such systems and to assess how this affects reductions in resource consumption and pollution. In addition to ISO 14001, there are industry-specific sustainability programs in winemaking, with participation as an indicator of producers’ alignment with sustainable development principles. Monitoring the number of certified wineries and the extent to which standards are met allows for evaluating the effectiveness of governmental and sectoral programs. The circular approach enables the closing of production loops, minimizes waste, and derives additional value from by-products, enhancing the profitability of winemaking enterprises. Blue economy bio-innovations integrate natural processes such as pest biocontrol and waste bioconversion into production, thereby reducing chemical and energy costs while enhancing the image of environmentally responsible products. Improved resource efficiency reduces operational costs and increases the competitiveness of Ukrainian wine in terms of production cost. To implement these principles effectively, it is necessary to apply the developed methodological toolkit proposed in this study, which includes practical recommendations for viticulturists and winemakers on introducing circular technologies, adopting sustainability standards, and using appropriate indicators to monitor progress under significant external challenges.

ORGANIZATIONAL AND ECONOMIC MECHANISM FOR IMPLEMENTING THE STRATEGY OF INSTITUTIONAL DIGITAL TRANSFORMATIONS OF THE ECONOMY

Mykola OHIIENKO, Alona OHIIENKO, Stanislav PODYACHEV, Maxim LAGODIENKO — Thu, 15 May 2025 00:00:00 +0300

Successful implementation of the digital transformation strategy of the economy requires the formation of an appropriate organizational and economic mechanism that can flexibly respond and adapt the approach to changing conditions of its implementation, adhering to the general direction to achieve strategic goals and objectives. The essence of the organizational and economic mechanism is defined in the scientific literature in different ways, in particular, as a systemic set of constituent elements and connections between them, which are aimed at achieving a common goal, or as a system of connections between the components of the strategy and the result obtained because of its implementation.

This article aims to develop an organizational and economic mechanism for implementing the strategy of institutional digital transformation of the economy.

Results. The organizational and economic mechanism for implementing the strategy of institutional digital transformations of the economy is an adaptive system of interconnected (coordinated and interacting) elements (processes, levers, resources), which ensures the comprehensive implementation of the tasks of the strategy (strategic plans and programs), as well as overcoming risks and countering challenges, to achieve the set strategic goals of balanced digital development of the national economy and increasing its global competitive positions.

The digitalization of the economy causes some problems of an economic, managerial, social, and psychological nature, which are directly related to the personnel of enterprises and organizations. The task of monitoring is the early detection and preventive elimination of the negative impact of risk factors on the personnel support processes for implementing the strategy of institutional digital transformations of the economy.

THEORETICAL AND METHODOLOGICAL PRINCIPLES OF ACADEMIC COMMUNICATION IN A FOREIGN LANGUAGE IN UKRAINE AS A PREREQUISITE FOR OPEN SCIENCE IN A GLOBALIZED WORLD

Oksana LYASHENKO, Olena PAVLOVA, Anna MOKHNIUK, Mykola KARLIN, Iryna SKOROKHOD — Thu, 15 May 2025 00:00:00 +0300

The article delves into the theoretical and methodological foundations of academic communication in a foreign language, emphasizing its pivotal role as a prerequisite for the advancement of open science within the broader framework of globalization. In an era where international collaboration and the dissemination of knowledge across borders are increasingly prioritized, proficiency in foreign languages—particularly English—has emerged as a critical enabler of researchers’ integration into the global academic community.

The primary objective of this study is to develop a comprehensive and structured concept of academic communication in a foreign language, positioning it as an essential component of the open science paradigm. The analysis is conducted through a synthesis of systemic, interdisciplinary, and functional methodological approaches, which together allow for a holistic understanding of the issue at hand.

As a core outcome, the article proposes a five-component conceptual model that captures the key elements required for effective foreign-language academic communication. These elements include: (1) linguistic competence, (2) academic writing proficiency, (3) strategic publication planning, (4) digital identity formation, and (5) access to international scholarly resources. Together, these components constitute an integrated infrastructure that not only enhances transnational academic interaction but also boosts the visibility of research outputs and promotes sustainable global scientific partnerships.

The findings underline that academic communication in a foreign language transcends mere technical skill. It is conceptualized as a multifaceted process encompassing cognitive abilities, sociocultural awareness, and institutional frameworks. This process is instrumental in ensuring the transparency, ethical conduct, and broad accessibility of research, thereby reinforcing the foundational principles of open science. Moreover, the article offers practical guidelines for fostering multilingual research environments and strengthening scholars’ English-language competencies—key factors in elevating the global competitiveness of national research systems.

«WAPES» AS AN ELEMENT OF THE INFRASTRUCTURE OF THE GLOBAL LABOR MARKET

Mariia ZUB, Victor NIZNIK — Thu, 15 May 2025 00:00:00 +0300

The article highlights the socio-economic conditionality of the birth of the World Employment Service (Wapes). The historical facts of evolution and the sequence of stages of the World Employment Association are considered. The authors describe the non -profit international purpose, mission and vision of Wapes. On the basis of the promotion of certain values of fair use of labor, the basic principles of Wapes function are defined. Applying certain principles, the basic functions of the World Employment Services Association are formed. It is established that the members of the World Employment Service (Wapes) are - public employment services or national state bodies responsible for activities related to employment management or implementation of labor market policy.

The expediency of the annual Wapes in the world for public employment services and other invited organizations is substantiated. Of particular importance is the problem of enhancing the stability of defense and security sectors in different countries of the world, including Ukraine, through strategic cooperation between the SES.

The main directions of Wapes functioning and development for the future are proposed, namely: implementation of a person-oriented approach and elimination (softening) of risks in the world of work; concentration of efforts to encourage international cooperation between employment services; Development of ideas and strategies to effectively solve demographic problems, including aging of the population; Human oriented development and use of artificial intelligence in the world of work. The basic criteria for the modern paradigm of the World Employment Services Association (WAPES) are established, in particular: coordination of efforts with DES to strengthen synergy and harmonize cooperation between participating countries on reducing global breakdown in employment, reducing informal employment.

DIGITAL MARKETING MODELS IN INSURANCE: INTERNATIONAL PRACTICES AND ADAPTATION FOR UKRAINE

Vasyl HOLYAS — Thu, 15 May 2025 00:00:00 +0300

The article provides a comprehensive examination of contemporary digital marketing models applicable to insurance services, drawing on global best practices to determine effective strategies that can be adapted for the Ukrainian insurance market. The research involves a comparative analysis of five leading frameworks: the "7 Pillars of Digital Marketing for Insurance Agents," the Omnichannel Insurance Marketing Model, the Value-Based Digital Funnel Model, the Digital Customer Experience Model (DCX), and the McKinsey Insurance Digital Marketing Framework. Each model is analyzed for its structure, implementation feasibility, and potential contribution to marketing performance. The analysis reveals core advantages such as enhanced customer engagement, streamlined digital touchpoints, and increased personalization through data analytics. Synthesizing these insights with the specific needs and limitations of the Ukrainian insurance environment, the author introduces an original concept – the SMART-insure model. This model emphasizes Simplicity, Multichannel reach, Audience focus, Responsiveness, and Technology-driven management. It is particularly tailored to function effectively in markets with constrained resources, evolving digital infrastructure, and relatively low levels of financial literacy. The article further discusses the practical benefits of adopting the SMART-insure model, such as improved customer trust, operational efficiency, and adaptive marketing strategies. Additionally, it addresses potential challenges in implementation, including technological barriers and resistance to change, while proposing avenues for future academic and industry research to refine digital marketing methodologies within the insurance sector.

FEATURES OF BANK CREDIT RISK MANAGEMENT IN CONDITIONS OF FINANCIAL UNCERTAINTY

Katerina LARIONOVA, Hennadii KAPINOS — Thu, 15 May 2025 00:00:00 +0300

The article substantiates the necessity of developing an organizational and economic mechanism for credit risk management. Based on a comprehensive study and systematization of scientific sources regarding the conceptual foundations of the organizational and economic mechanism, an original definition of the organizational and economic mechanism of credit risk management was provided, and its primary purpose and objectives were substantiated. Through a comprehensive analysis of the banking institutions' functioning specifics, the organizational and economic mechanism of bank credit risk management was structured as a two-level system combining the formation and functioning subsystems, with their primary elements identified. It is noted that the organizational and economic mechanisms of credit risk management function as a unified integrated system, where each element is closely interconnected with others. The organizational mechanism provides a structural basis for managerial decision-making through clear coordination of various bank departments, establishing a hierarchy of powers and responsibilities, and implementing modern work organization forms. In turn, the economic mechanism includes financial instruments, risk assessment methods, a system of limits and standards that ensure quantitative assessment and control of credit risks.

Having developed the mechanism's structure and examined the main elements of the bank's organizational and economic mechanism for credit risk management, we will develop its model. The proposed organizational and economic mechanism for credit risk management should become an integral component of stable banking institution functioning, ensuring risk management effectiveness, improving credit portfolio quality, and the bank's financial security. This mechanism creates a methodological and operational base for effective credit risk management, ultimately contributing to the achievement of the banking institution's strategic goals and ensuring its stable development.

TRANSPORT INFRASTRUCTURE AS A COMPONENT OF THE TRANSPORT SERVICE SYSTEM FOR AGRICULTURAL PRODUCT PRODUCERS

Thu, 15 May 2025 00:00:00 +0300

This article explores the distinctive aspects of transport infrastructure as an integral element within the broader transport service framework tailored for agricultural producers. It delves into an analysis of the overall condition of Ukraine's transport system, highlighting regional variations in cost indicators associated with transport services provided to agricultural enterprises. Furthermore, the study addresses key factors influencing transportation safety levels across various modes of transport, emphasizing their unique characteristics and implications for producers in the agricultural sector. Given that all forms of transport play a crucial role in delivering services to agricultural producers, the outlined characteristics can serve as valuable benchmarks in developing more robust strategies for enhancing transport support. This is particularly important in regions where agricultural activities exhibit varying levels of fragmentation. Particular attention is paid to the different levels of accessibility of agricultural producers in different regions of the country, as evidenced by significant differences in tariffs for transport services for agricultural producers, which are stable. Since the tariff policy in the field of transport services affects the prices at which consumers receive agricultural products, this is reflected in the population's food security. Strategic planning based on these characteristics can facilitate the optimization of transport services, ensuring higher quality and more reliable user access. As transport infrastructure continues to evolve and improve, it becomes essential to carefully consider the diverse needs and preferences of the vast array of transport service consumers. Integrating these distinct requirements into the framework of modernization strategies will significantly contribute to the progressive transformation of the transport sector, ultimately leading to more tailored and efficient solutions that address specific regional and industry challenges.

INSTITUTIONAL MECHANISMS FOR REGULATING FOREIGN DIRECT INVESTMENT IN THE EUROPEAN UNION

Dmytro VASYLKIVSKYI, Sergii VYSHNIUK — Thu, 15 May 2025 00:00:00 +0300

This article examines the evolution and current state of foreign direct investment (FDI) regulation in the European Union (EU), with a focus on the interplay between supranational policies of the European Commission and national regulations adopted by EU member states over the past decade. Following the global financial crisis of 2008–2009, the EU experienced a notable decline in its role in international capital flows, prompting both political and institutional responses aimed at strengthening investment oversight. This shift is evidenced by the increased regulatory activity at multiple governance levels, including the adoption of the EU Screening Regulation and the establishment of national FDI screening mechanisms across member states.

The study offers a comparative analysis of the EU’s policy responses to two major crises: the 2008–2009 financial crisis and the 2020–2022 COVID-19 and geopolitical crises. It highlights how these events reshaped the EU’s approach to foreign investment, reinforcing the role of strategic sectors such as energy, telecommunications, health, defense, and advanced technologies as areas of heightened scrutiny. These sectors are now increasingly protected from foreign control due to concerns over national and EU-wide economic security.

Furthermore, the article assesses the EU’s position in the global competition for FDI, particularly in contrast to the United States. It discusses the growing regulatory convergence between the two economies while pointing out divergences in approaches to openness and control. The ongoing Russia–Ukraine war has also significantly influenced capital flows into the EU, accelerating institutional reforms in investment screening and heightening sensitivity to political risks associated with foreign ownership.

Special emphasis is placed on the emerging regulatory trend of outbound investment screening—a novel concept for the EU—as well as new instruments aimed at addressing the impact of foreign subsidies on internal market competition. These developments signal a shift towards a more assertive regulatory stance, combining investment openness with enhanced vigilance.

The article concludes with policy recommendations aimed at maintaining a delicate balance between economic security and the EU’s continued attractiveness as a destination for foreign capital. These include promoting transparency, harmonizing national screening practices, and reinforcing cooperation among member states to ensure cohesive and effective investment governance.

METRICS OF DIGITAL MATURITY OF FOREIGN BANKS IN UKRAINE

Vladyslav LAVRENIUK, Iryna KRASNOVA — Thu, 15 May 2025 00:00:00 +0300

This article explores the metrics of digital maturity among foreign banks operating within Ukraine’s financial market, with a focus on the network transformation of the banking sector. Against the backdrop of accelerating digitalization and evolving customer expectations, the study investigates how foreign banking institutions adapt their digital infrastructures and strategies in a competitive and regulatory environment distinct from their countries of origin.

Drawing on an extensive review of the academic and professional literature, the research identifies core indicators of digital maturity. These include the degree of connectivity between systems and platforms, the Digital Payment Activity Index (DPAI), the level of business process automation, and the extent of customer engagement through digital channels. These indicators are used as a framework to assess the current state of digital transformation in foreign banks.

The empirical component of the study involves the application of network analysis and comparative methods to evaluate the operational digital dynamics of foreign banks in Ukraine. The analysis reveals that foreign banks generally exhibit high levels of digital maturity, characterized by advanced payment systems, integration of omnichannel platforms, and investment in customer-centered technologies. However, challenges persist. These institutions often encounter difficulties aligning their global digital strategies with Ukraine’s regulatory requirements and adapting to the rapid digital innovation led by local banks and fintech companies.

Furthermore, the article highlights the unique positioning of foreign banks as both digital innovators and adopters within a hybrid financial ecosystem. Their experiences offer valuable insights into the convergence of global and local digital banking trends. Attention is also given to cybersecurity concerns, the scalability of digital solutions, and the role of data analytics in enhancing customer experience and operational efficiency.

Based on the findings, the article provides practical recommendations for improving the digital maturity of foreign banks. These include the localization of digital strategies, closer engagement with national regulators, enhancement of digital literacy among customers, and fostering partnerships with local technology providers. Finally, directions for future research are outlined, emphasizing the need for longitudinal studies, cross-country comparisons, and deeper analyses of customer behavior in digital banking contexts.

INSTITUTIONAL PROVISION OF EXPORT CAPACITY OF DAIRY CATTLE BREEDING IN UKRAINE

Ildus IBATULLIN, Vitalii KARPENKO, Dmytro STRIKHOVSKYI, Vitaly ANDRUSHKO — Thu, 15 May 2025 00:00:00 +0300

The article examines the institutional foundations for ensuring the export capacity of Ukraine’s dairy cattle industry in the context of integration into global agricultural markets and the alignment of national standards with international requirements. It is determined that the sector’s export capacity largely depends not only on production volumes and milk quality but also on the effective functioning of a system of formal and informal institutions. Special attention is paid to assessing the role of the Ministry of Agrarian Policy and Food of Ukraine as the coordinating authority in the field of agricultural exports, as well as the activities of the State Service of Ukraine on Food Safety and Consumer Protection, which is responsible for sanitary and veterinary control, certification, and oversight of compliance with international trade requirements. The article outlines the role of industry associations, dairy cooperatives, and advisory services in enhancing domestic producers’ readiness to enter export markets, particularly the EU, the Middle East, and Asian countries.

The current state of the institutional environment in the dairy cattle sector is analyzed, and the main barriers hindering its development are identified, including fragmented production, lack of consistent state policy, shortcomings in the certification system, underdeveloped laboratory infrastructure, and limited integration of small producers into international value chains. It is substantiated that a key factor in expanding export presence is the implementation of effective public-private partnership mechanisms, harmonization of the regulatory framework, and support for raw material quality and traceability. Promising directions for strengthening the sector’s institutional capacity are identified, including the development of a digital quality control system, enhancement of veterinary certification, stimulation of cooperation, and the creation of a national dairy product brand.

It is concluded that institutional support serves as a system-forming element in the process of developing a long-term export policy for the dairy cattle industry, and its modernization is a prerequisite for increasing Ukraine’s competitiveness in the global livestock products market.

RESEARCH PARADIGM FOR ASSESSING ECONOMIC SECURITY RISK USING A SCORING MODEL

Andrii KAMINSKYI, Anatolii CHYNCHYK, Stepan HOLUBKA — Thu, 15 May 2025 00:00:00 +0300

This article presents a comprehensive study of the theoretical and methodological foundations for assessing the risk of committing a criminal offense in the economic sphere. Based on the conducted research, a new paradigm for evaluating economic security risk indicators is proposed. The paradigm’s components generalize and systematize both the essence and procedures for determining the probability of adverse events and their consequences, which may affect the level of risk and management decision-making.

The proposed paradigm includes methodological aspects of the scoring approach to risk quantification, its development, and application. In developing the scoring approach, the identification and use of expert knowledge for determining scoring weight coefficients related to vulnerability are substantiated, combining qualitative and quantitative models in assessing the risk of criminal offenses. A specially structured questionnaire with scoring evaluations was developed to detect expert knowledge, enabling the construction of expert-based vulnerability scores.

The application of the scoring model for calculating quantitative efficiency indicators as a determinant of institutional capacity is substantiated.

The study also includes the grouping of criminal offense risk indicators based on three conceptual components: threat, vulnerability, and socio-economic consequences caused by the respective threat.

Relying on the trends of globalization and national economic security, the essence and significance of the evaluation procedure are summarized — as the process of determining the probability and consequences of events that may influence the risk level of committing criminal offenses and the related decision-making processes.

COMPARATIVE ANALYSIS OF INNOVATION STRATEGIES IN GRAIN CLUSTERS OF THE USA, CHINA, AND UKRAINE

Volodymyr SHALENYI, Ihor GLADKYI, Denys SEDIKOV — Thu, 15 May 2025 00:00:00 +0300

The article presents a comparative analysis of innovative development strategies in grain clusters in the United States, China, and Ukraine for the period 2020–2024. The structural features of cluster formation, technological modernization, digitalization levels, mechanisms of state support, and adaptation to climate challenges are considered. Based on the analysis of publications and statistical data, the strengths and weaknesses of the implemented innovative strategies in each country are identified. In the USA, the emphasis is on precision agriculture, digital transformation, and support for agricultural startups. China has a systematic state policy for the development of smart agriculture, characterized by a high level of centralization and institutional coordination. In Ukraine, despite the fragmented implementation, positive developments have been recorded in the field of digitalization, technology transfer, and international technical assistance. The author offers practical recommendations for adapting effective international experience to the conditions of the Ukrainian agricultural sector. The directions for institutional strengthening, development of innovation infrastructure, and state stimulation necessary for forming a holistic innovation-cluster model of the grain industry's functioning have been identified.

In the USA and China, innovation strategies are implemented based on an integrated approach, which involves a high level of digitalization, intersectoral coordination, support for research infrastructure, and agricultural education. Ukraine, despite difficult external circumstances, has taken the first steps toward implementing an innovation-cluster model. However, these processes remain insufficiently systematic and require increased institutional, financial, and technical support. Therefore, to achieve sustainable and competitive development of the grain sector in Ukraine, it is necessary to transition from episodic measures to a strategically directed state policy that encompasses the entire range of innovation and cluster instruments for transforming the agricultural sector.

CONCEPTUAL APPROACHES TO STRUCTURING ACCOUNTING POLICIES OF AGRICULTURAL ENTERPRISES TAKING INTO ACCOUNT THE INTERESTS OF POTENTIAL INVESTORS

Oleh HRUSHYTSKYI — Thu, 15 May 2025 00:00:00 +0300

The article considers conceptual approaches to forming accounting policies of agricultural enterprises taking into account the information needs of potential investors and external stakeholders. It is emphasized that in an unstable macroeconomic environment, increasing risks and competition for investment resources, accounting policies cease to be purely internal accounting regulations. They acquire a new meaning - a strategic management tool that forms the image of the enterprise, ensures trust in its financial statements and serves as the basis for making investment decisions. Particular attention is paid to the agricultural sector as a sensitive and unstable industry that requires a specific approach to accounting due to the presence of biological assets, seasonality of production, significant dependence on natural and climatic conditions and limited access to capital.

The author substantiates the need to adapt accounting policies to the concept of investor privacy - an approach in which all elements of accounting policies should be transparent, accessible for interpretation and focused on users of financial information. It is recommended to include provisions in accounting policies that ensure full disclosure of methods for accounting for seasonal costs, biological assets, government subsidies, depreciation approaches and tax benefits. The importance of the consistency of accounting decisions over time as an indicator of management stability, which enhances investor confidence, is substantiated.

In order to improve the clarity and comparability of financial information, it is proposed to introduce a unified structure of notes to financial statements, which should contain logical blocks related to the assessment of assets, liabilities, income, risks and social costs. A special emphasis is placed on the integration of the principles of corporate social responsibility (CSR) and ESG (environmental, social and governance components) into the process of forming accounting policies, which is a key factor for socially responsible investors, international donors and credit institutions.

The study concluded that the modern accounting policy of an agricultural enterprise should be considered not only as an accounting tool, but as a communication platform between the enterprise and investors, which allows reducing information asymmetry, increasing trust and ensuring the financial stability of the enterprise in the long term.

MANAGEMENT OF INNOVATIVE ACTIVITY OF ENTERPRISES IN THE CONTEXT OF DIGITAL TRANSFORMATION

Oleksandr BILETSKYI — Thu, 15 May 2025 00:00:00 +0300

The article is devoted to the study of the theoretical and practical aspects of managing innovative activity in enterprises within the context of digital transformation. The purpose of the article is to substantiate the theoretical and methodological foundations of managing innovative activity of enterprises under digital transformation conditions and to identify factors affecting the efficiency of the innovation process.

The historical development of innovation management theory has been examined, from classical linear models to modern digital models that address the challenges of the Fourth Industrial Revolution. The necessity of integrating digital technologies, including artificial intelligence, the Internet of Things, cloud computing, and big data, into all stages of the innovation cycle is substantiated, which ensures increased flexibility, speed, and scalability of innovative activity. A comparative analysis of innovation management models, “technology-push,” “market-pull,” interactive, open, and digital models has been provided, considering their characteristics, advantages, and limitations. It was found that the digital model, which actively uses digital platforms and ecosystems, is the most effective under conditions of rapid change and high technological dynamics.

The study identified key aspects of digital transformation in innovation management, including the integration of digital tools (ERP, CRM, AI, and big data), the network nature of innovation interactions, the transformation of corporate culture, and the development of new managerial competencies. It is established that successful digital transformation requires a high level of digital maturity of enterprises and investments in digital infrastructure.

The article also presents factors that restrain innovative activity in the digital era, based on the example of Ukraine. Their analysis highlights the complexity of problems hindering the effective implementation of innovation in Ukraine. Insufficient funding for R&D limits the ability to develop new products and technologies, directly affecting an enterprise's competitiveness. The use of outdated technologies reduces product quality and increases operational costs, worsening enterprises’ market positions. Poor digital infrastructure quality creates significant barriers to digital transformation, restraining the development of modern management and production practices. The absence of a clear innovation policy at the company level results in a lack of a systematic approach and demotivates personnel from participating in innovation activities.

PSYCHO-EMOTIONAL IMPACT OF DIGITAL CONTENT ON BEHAVIOR CONSUMERS

Yuliia TATARYNTSEVA — Thu, 15 May 2025 00:00:00 +0300

The purpose this research is finding out specific’s psycho-emotional influence digital content on behavior consumers and definition key elements that contribute formation emotionally relevant experience interactions. In the centre attention are such behavioral parameters like inclusion, trust and purchasing activity that allow to evaluate depth and quality influence emotional content in digital environment. In the conditions informational saturation and change valuable orientations consumers, questions emotional communication between brand and audience acquires special relevance.

Within works resolved a series scientific and applied task: completed analysis modern theoretical approaches to study emotions in digital environment; systematized typology content that has emotional influence; researched connection between emotional fullness messages and behavioural reactions consumers. Based on received conclusions outlined practical ways to use psycho-emotional influence for development effective marketing strategies. Special attention given systematicity approach: defined stages integration emotional interactions in marketing communication, with an emphasis on meaningful relevance, ethics and adaptability to changes in the external environment.

Results research can be used for development flexible digital marketing strategies focused on shaping long-term emotional connection with the target audience. They also constitute foundation for further research in the field behavioral economics, emotional content design and transformation consumer practices in the condition’s digitalization.

FEATURES OF TRANSPORT INFRASTRUCTURE DEVELOPMENT IN DEVELOPED ASIAN COUNTRIES

Olga SHKURENKO, Valeriia ZIRKA — Thu, 15 May 2025 00:00:00 +0300

The article proves the key role of transport infrastructure and states that it is the foundation for the introduction of innovations, the expansion of international trade and the distribution of production capacities. The level of development of transport infrastructure reflects the readiness of the country to enter the new sixth technological order with an emphasis on bio-, nano-, IT- and cognitive technologies. The key areas of development of Singapore's transport infrastructure were analyzed, given that this country received the highest logistics efficiency rating in 2023. It is noted that the leadership is explained by the high quality of logistics infrastructure, including transport, customs clearance and digital support; effective supply chain management, which ensures the fast and reliable movement of goods; strategic location, which allows Singapore to be a key logistics hub in the Asia-Pacific region. A developed transport network provides an opportunity to form economic corridors around infrastructure facilities. The dynamics of the Singapore logistics efficiency index by components for 2016, 2018, 2023 are analyzed. The features of Singapore's transport are outlined from the standpoint of the most efficient, technologically advanced and environmentally friendly transport system in the world. The Port of Singapore is analyzed as a transport infrastructure facility, which is one of the largest transit hubs in the world, and provides logistical flexibility, openness to world markets. It is noted that the Port of Singapore maintains the status of a global logistics hub, implements the concept of decarbonization and sustainable development. Structural, technical and institutional factors that contributed to the formation of a highly efficient transport system, as well as the integration of infrastructure into global logistics chains, are highlighted.

CORPORATE CULTURE AS A DRIVER OF STRATEGIC ENTERPRISE DEVELOPMENT: CONTEMPORARY APPROACHES AND FORMATION INSTRUMENTS

Vira SHPILEVA, Victoriia BILYK, Mykola ROMANENKO — Thu, 15 May 2025 00:00:00 +0300

In today's market economy and under intensifying globalization, competitiveness becomes a central issue not only economically but socially. Soft and institutional factors, especially those embedded in corporate culture, increasingly determine a company's adaptability, innovation capacity, and long-term competitiveness. Corporate culture, as a strategic internal resource, supports teamwork, employee loyalty, and communication efficiency, thereby facilitating the achievement of strategic goals.

Despite its recognized importance, many enterprises lack effective tools for integrating corporate culture into strategic management. This creates a pressing need to update theoretical and practical approaches to cultivating a culture aligned with innovation, sustainability, and strategic development. Research highlights the role of corporate culture in both internal integration and external competitiveness, calling for its systemic understanding within institutional frameworks.

Defined by shared values, norms, behaviors, and traditions, corporate culture shapes the enterprise’s internal environment and interactions with external partners. It is dynamic, encompassing symbolic, spiritual, and material elements. Technological advancements are transforming the competitive landscape, making information and knowledge central resources. Alongside knowledge, reputation, image, and human interactions contribute to value creation.

Sociological and socio-psychological perspectives further underline the role of culture in shaping social ideals and behavioral standards. Corporate culture enhances trust and reduces uncertainty in business relations, lowers transaction costs, and supports open communication, mutual assistance, and reputation building. Effective branding and internal standards—ethical conduct, product quality, and stakeholder engagement—are vital components of reputation management.

Participation in social networks and partnerships with public institutions also contribute to social capital. However, they require careful management due to potential institutional risks. Ultimately, building an effective corporate culture is a strategic, continuous effort requiring leadership commitment and a blend of traditional and digital management tools. This creates a cohesive social environment favorable to innovation, competitive strength, and sustainable development.