MODELING THE DEVELOPMENT OF THE ECONOMIC SYSTEMS

CONCEPTUAL AND METHODOLOGICAL FOUNDATIONS OF REGIONAL POLICY FOR THE TRANSFORMATION OF VOCATIONAL EDUCATION: A PROJECTION OF BALANCING THE REGIONAL LABOR MARKET

Ivan PYKUS — Thu, 28 Aug 2025 00:00:00 +0300

The article substantiates theoretical and methodological approaches to the formation of regional policy for reforming the vocational education system aimed at balancing the labor market amid socio-economic challenges, particularly demographic decline and active migration processes. The relationship between the quality and effectiveness of vocational education and the development of the regional labor market is analyzed, which determines the level of training of qualified skilled workers capable of meeting the needs of the economy. The multifunctional role of the vocational education system is demonstrated, which not only reproduces labor potential but also contributes to the structural balancing of labor supply and demand, integration of education with production through dual education, modernization of technological processes, and enhancement of the prestige of skilled professions.
Two blocks of regulation of the vocational education system are identified: the administrative-legal block, which provides the regulatory framework, organization, financing, and management of the education system; and the functional-economic block, based on indirect mechanisms of influence through the labor market, employers, and other social institutions. Special attention is paid to the role of proactive (distribution, stimulation, regulation) and passive (mediation, rehabilitation, information) functions of regional policy, which ensure the adaptation of the vocational education system to changes in the socio-economic environment. It is emphasized that a comprehensive approach to regulation, combining direct and indirect mechanisms, is key to improving the quality and accessibility of vocational education, developing human capital, and ensuring sustainable regional development in crisis conditions. The necessity of continuous labor market monitoring and coordination of actions among authorities, educational institutions, and businesses is highlighted for the formation of effective educational policy and enhancing the competitiveness of regions.

MODERN MODELS OF STRATEGIC MANAGEMENT OF THE COMPETITIVENESS OF RETAIL NETWORKS

Olena KUZMENKO, Dmytro KRUL — Thu, 28 Aug 2025 00:00:00 +0300

The article is devoted to the study of the problem of managing the competitiveness of retail chains in the context of strategic management, including SWOT analysis, PESTEL, Porter's Five Forces model, and other tools. It is noted that data analysis, sustainable development, access to international markets, and digitalization are key factors. Effective management requires a scientific approach and readiness for technological innovations that contribute to sustainable growth. In the context of global retail chains Walmart, Starbucks, Target, Zara and Amazon with unique management strategies, it is necessary to think through innovation ideas and focus on the technological aspect of the pace of progress. The relevance of strategic management is substantiated, taking into account the characteristics of both traditional and online stores. The leading Ukrainian retail chains "ATB market", "Silpo" and "Varus" are identified, which use a resource approach and strategic group models. It is recommended to perform a strategic analysis in order to build partnerships to stimulate sustainable development. The article emphasizes that retail chains are adapting to the future trends of strategic competitiveness management in the market in terms of vectors, including consumer expectations, environmental responsibility, digital technologies, omnichannel, and economic adaptation. At the same time, the latest trends substantiate the strategic prospects for increasing the competitiveness of retail chains and the priority requirements of the modern consumer in Ukraine.

CURRENT STATE POLICY INSTRUMENTS FOR STRENGTHENING FINANCIAL AND ECONOMIC SECURITY OF THE BUSINESS SECTOR IN UKRAINE

Ivan LYNDA — Thu, 28 Aug 2025 00:00:00 +0300

The purpose of the study is to substantiate the methodological and applied aspects of regional policy aimed at ensuring the financial security of the small business sector.
It was concluded that regional security constitutes an independent system while simultaneously serving as an intermediate link between the economic security of the state and security at the sectoral level. This allowed to assert that at the "input" stage of forming the theoretical and methodological foundation of regional security management, there is a transfer of principles and approaches characteristic of the state policy on economic security management to the meso-level. At the "output" stage, this results in the management of the economic potential and institutional support of regional development to create an environment conducive to the effective operation and growth of regional economic entities.
When developing the methodology for analyzing the financial security of the small business sector within the region, it was established that its structure is defined by the goal and strategic orientations of regional policy. The purpose focuses on the analysis, assessment, and diagnosis of both the level and the structural characteristics of key security parameters.
It was determined that the strategic orientations of regional policy in this sphere concentrate on ensuring the fundamental elements of the security structure—namely, resource security, stability and sustainability, operational efficiency, protection against risks and threats, and the presence of prerequisites for development.
The applied value of the research lies in defining the conceptual and structural framework and identifying the features of regional policy instruments for managing the financial security of the small business sector within the region.
The scientific novelty of the results consists in the further development of the theoretical-methodological and applied foundations of regional policy to ensure the financial security of the small business sector.

STRATEGIZING THE FOREIGN ECONOMIC ACTIVITY OF UKRAINIAN ENTERPRISES UNDER HIGH UNCERTAINTY

Anastasiia OLISHEVSKA, Damir KULISH — Thu, 28 Aug 2025 00:00:00 +0300

The article substantiates a comprehensive conceptual and methodological model for strategizing the foreign economic activity (FEA) of Ukrainian enterprises under conditions of high uncertainty caused by geopolitical shocks, sanctions, logistics fragmentation, and foreign exchange volatility. It presents FEA strategy not as a one-time formulation but as a continuous process of sensing environmental signals, making and executing strategic decisions, and adjusting them based on feedback – a “sense–decide–execute–learn” paradigm.
The model integrates enterprise risk management (ERM) as the governance contour of risk appetite, limits, and key risk indicators (KRI), the real options approach to evaluate the value of strategic flexibility, and the principles of network resilience to ensure the sustainability of supply chains. Particular attention is paid to scenario-based portfolio optimization of target markets, sales channels, Incoterms arrangements, and hedging policies. The methodology includes metrics for effectiveness monitoring (KPI/KRI) and a phased implementation roadmap adapted to the realities of Ukraine’s economy.
The practical contribution of the study is the development of a strategic “playbook” that equips Ukrainian enterprises with tools to navigate through sanctions regimes, disruptions in logistics, and currency fluctuations. The proposed approach enhances the operational robustness, financial predictability, and competitiveness of enterprises engaged in international markets

MECHANISMS FOR ENSURING MIGRATION REGIONS’ SECURITY OF UKRAINE

Olha MULSKA, Oleksander MAKHONYUK, Vasyl MULSKYI — Thu, 28 Aug 2025 00:00:00 +0300

The article substantiates theoretical and methodological approaches to the development of mechanisms for ensuring migration security of regions under conditions of profound socio-economic instability caused by the full-scale war of the Russian Federation against Ukraine. The research focuses on analyzing the spatial characteristics of external migration processes and the consequences of internal displacement of the population, which require differentiated approaches to decision-making at the regional level. It is argued that the absence of adaptive mechanisms for managing migration risks in conditions of crisis transformations significantly hinders the processes of socio-economic recovery of communities, integration of internally displaced persons (IDPs), as well as the restoration of human capital and labor potential of the territories.
It is substantiated that the effective implementation of state migration policy should be based on the integration of five interrelated components of the migration security mechanism: institutional and legal (adaptation of national legislation to rapidly changing migration conditions); organizational (strengthening the institutional capacity of governance at all levels); financial and economic (establishing a stable resource base for the implementation of relevant measures); infrastructural (spatial organization of the social services network and housing system); information and psychological (fostering social cohesion, positive motivational attitudes, and reintegration models, including the return of labor migrants).
A typology of regions by the level of migration vulnerability has been developed, considering not only the intensity of migration flows but also the integration potential, resilience of local labor markets, and the state of social infrastructure. Conceptual foundations of the National Migration Security Strategy are proposed, aimed at ensuring spatial balance, socio-economic resilience of regions, and inter-agency coordination of policies in the fields of migration, social protection, security, and spatial planning.

PROSPECTS FOR THE DEVELOPMENT OF BANKING CREDIT TO ENTERPRISES IN UKRAINE

Zhanna SHYLO, Leonid MELNYK, Svitlana SKAKOVSKA — Thu, 28 Aug 2025 00:00:00 +0300

The scientific study analysed bank lending to enterprises in Ukraine during martial law. The goal is to analyse bank lending to enterprise activities, consider the shortcomings and problems of bank lending under martial law. In accordance with the goal, we outlined the following tasks: to analyse the dynamics of bank lending to enterprises in Ukraine during the war and identify the main factors that influence this process; to identify key problems and identify shortcomings that significantly affect the processes of bank lending to enterprises under martial law; to develop recommendations for improving the credit policy of banks to increase the efficiency of lending to enterprises in the future. Promising areas that will affect the development of bank lending to enterprises should be considered: carrying out a correction of the monetary regime to increase its flexibility and compliance with the current macroeconomic conditions that have arisen in the state during the period of military aggression, which may include targeting inflation, exchange rate and GDP; introduction of active and strategically oriented state intervention in the banking sector, which includes the creation of mechanisms to support lending to enterprises under martial law; development and implementation of effective national and regional programs for lending to enterprises according to the size of the authorized capital, as well as the creation of programs for reimbursement or subsidization of interest rates on loans; improvement of the financial and credit policy of banks, which includes tools for reducing interest rates on loans, simplifying the conditions for securing loans and introducing new financial instruments; management of ESG risks (environmental, social and governance) in Ukrainian banks and their further integration into their business processes. The following article combines theoretical developments of the methodology for providing loans with their practical use to improve bank lending to enterprises in the context of sustainable development of the state.

APPLICATION OF COMPUTER TECHNOLOGIES IN ANALYTICAL DATA PROCESSING

Oksana PROSKUROVYCH — Thu, 28 Aug 2025 00:00:00 +0300

The article provides a comprehensive overview of the current state and prospects of using computer technologies in analytical data processing within the context of modern economic activities. The rapid digitalization of business processes and the development of information and communication technologies have fundamentally changed approaches to organizing analytical work in enterprises and institutions. The author emphasizes that the integration of computer tools significantly improves the efficiency, accuracy, and speed of analytical procedures by automating routine operations and enabling deep data analysis. Special attention is paid to the use of spreadsheets as one of the most widespread and accessible tools for data collection, systematization, calculation of key indicators, and visualization of results. The paper also highlights the importance of business intelligence systems (BI) that allow companies to process large volumes of data and present them in a convenient interactive form for informed managerial decision-making. In addition, the study analyzes the role of Big Data technologies, predictive analytics, and artificial intelligence in creating advanced models for forecasting financial results, consumer behavior, and potential business risks. The article outlines the main problems that arise in the process of computerization of analytical work, including information security risks, insufficient professional training of specialists, and the need to modernize regulatory support. The author proposes possible ways to solve these issues, including staff training, the use of cloud solutions, and the gradual transition to integrated ERP systems that combine accounting, planning, and analytical functions into a single digital ecosystem. The findings confirm that the effective use of computer technologies in analytical data processing is a key factor for increasing the competitiveness of enterprises in the conditions of the digital economy and ensuring sustainable development in the long term.

TOOLKIT FOR DEVELOPING SOCIAL RESPONSIBILITY OF CONSUMER SERVICES ENTITIES

Ruslan AVHUSTYN, Iryna DEMKIV, Yurii GALIULKO — Thu, 28 Aug 2025 00:00:00 +0300

The article focuses on the study of the processes of forming and implementing a socially responsible policy of economic agents. The peculiarities and relevance of planning and implementing socially oriented measures by enterprises operating in the field of consumer services are mentioned. Thus, the purpose of the study was to generalize, form and develop a toolkit for activating and increasing the effectiveness of social responsibility of consumer services entities. The work analyzed transformational changes in the priorities and directions of implementing a socially responsible policy of consumer services enterprises. The vectors of management of development and implementation of socially responsible behavior of subjects of the sphere of consumer services are substantiated. It is argued that management of the social subsystem is closely interconnected with management of operational activities and finances. Thus, it is shown that these components, as parts of the overall management system, ensure the organization of collective labor and the rational use of the resource potential of the enterprise, which is a necessary condition for achieving high efficiency of economic activity. It is concluded that the introduction of a mechanism for investing in social programs allows top management of consumer services entities to effectively distribute and use available resources to achieve goals in the social sphere. A generalized list of management measures to improve the activities of consumer services entities is proposed, relevant performance indicators are provided, and key success factors are identified, the implementation of which will contribute to increasing the level of social responsibility in the activities of entities in the sector of providing consumer services to the population.

COMMUNICATIVE ARCHITECTURE OF INFORMATION FLOWS IN THE ENTERPRISE MANAGEMENT SYSTEM

Yevhenii RUDNICHENKO, Nataliia HAVLOVSKA, Viktoria YLANOVICH, Tetiana KATKOVA — Thu, 28 Aug 2025 00:00:00 +0300

The article examines the structure of information flows in the enterprise management system, which is an important tool for ensuring the effective functioning of the organization in a dynamic environment. The main attention is paid to the classification of information flows according to various characteristics: by thematic direction (monothematic and polythematic), direction of movement in relation to the enterprise (incoming and outgoing), source of information receipt (independent and indirect), period of information data (planned, current, retrospective), officiality (official and unofficial), scale of action (local, national, international), type of transmission (upward, downward, horizontal), as well as the level of management (strategic, tactical, operational). The specifics of information needs at different levels of management are highlighted. The strategic level is focused on analytical, generalized information of an external nature, which is the basis for long-term planning. The tactical level requires integrated planning and accounting data for medium term management. The operational level operates on the basis of detailed, current information, which allows for continuous management of production and administrative processes. Based on the analysis, a diagram of the structure of information flows of the enterprise was built, which covers internal and external flows, connections between divisions and management levels. The article also presents the relationship between management levels and information needs, which allows optimizing information processes and improving the quality of management decisions. The proposed approach contributes to transparency, control and adaptability of the management system.

COMPETITIVENESS OF ENTERPRISES OF THE CONSTRUCTION INDUSTRY

Iryna YEPIFANOVA, Alla KRAIEVSKA, Andrii KRAIEVSKYI — Thu, 28 Aug 2025 00:00:00 +0300

The concept of enterprise competitiveness is interpreted as a multifaceted and dynamic economic category encompassing a company’s ability to effectively utilize resources, maintain stable market positions, and adapt to environmental changes. The literature review reveals three dominant analytical approaches—result-based, resource-based, and process-oriented—and emphasizes the necessity of a methodological framework that reflects the distinctive characteristics of the construction industry, such as high capital intensity, project complexity, and regulatory constraints.

The article presents a scientifically grounded methodological approach to assessing the competitiveness of construction enterprises in the context of economic instability and sectoral specificity. The relevance of the study is determined by the increasing complexity of the external environment and the strategic role of construction in regional and national economic development. The paper introduces an improved evaluation methodology based on the integration of the Analytic Hierarchy Process (AHP) and Principal Component Analysis (PCA), which allows for the aggregation of both quantitative and qualitative indicators into a unified competitiveness index. Indicators are grouped into five core domains: financial and economic, production and technological, human resources, innovation and marketing, and institutional-external. Key metrics include return on assets, liquidity, project execution time, staff turnover, innovation share in expenses, client loyalty, and success in public procurement. AHP provides expert-based weighting of indicators, while PCA reduces data dimensionality and highlights the most informative variables. This approach supports strategic decision-making, enables inter-company benchmarking, and facilitates dynamic monitoring of competitive positions. The proposed framework contributes to more effective competitiveness management in construction enterprises operating under volatile market conditions in Ukraine.

THE IMPACT OF REMOTE AND HYBRID WORK ON ORGANIZATIONAL MANAGEMENT AND STAFF PRODUCTIVITY

Olga GARAFONOVA, Iryna DVORNYK, Yaroslav SHEVEL — Thu, 28 Aug 2025 00:00:00 +0300

The article provides a comprehensive analysis of the impact of hybrid and remote forms of employment on organizational management and staff productivity in the context of digital transformation, globalization, and contemporary challenges caused by the state of war in Ukraine. The advantages of the latest models of work organization are identified, in particular, cost optimization, increased flexibility of the work process, ensuring a balance between the professional and personal lives of employees, as well as expanding access to the global labor market. At the same time, the key risks and challenges are highlighted, including communication problems, maintaining corporate culture, ensuring cybersecurity, psychological stability of employees, and difficulties in evaluating performance.

Particular attention is paid to the analysis of existing approaches to measuring staff productivity in remote and hybrid employment conditions. The feasibility of transitioning from traditional forms of control based on physical presence and number of hours worked to results-oriented assessment models is justified. Methods relevant to modern working conditions are considered and systematized: OKR, KPI, evaluation of completed projects, 360° feedback system, and self-assessment with regular reporting. It has been proven that their comprehensive application contributes to reducing subjectivity, increases the transparency of management decisions, and ensures the effectiveness of remote and hybrid teams.

The generalized results show that hybrid and remote forms of employment are not only a tool for adapting business to crisis conditions, but also a factor in increasing organizational efficiency, provided that innovative performance management methods are implemented. Prospects for further research lie in studying the long-term impact of the latest labor models on strategic indicators of enterprise development, as well as in finding mechanisms to minimize social risks caused by asymmetry in labor relations.

METHODOLOGICAL APPROACHES TO ASSESSING THE EFFICIENCY OF THE DEVELOPMENT OF THE ECONOMIC POTENTIAL OF SMALL BUSINESS ENTERPRISES AND ITS DIGITAL TRANSFORMATION

Vladyslav ANDRIYEVYCH — Thu, 28 Aug 2025 00:00:00 +0300

The article explores the issues of analyzing methodological approaches to assessing the effectiveness of the development of the economic potential of small businesses, which is important for ensuring employment and a stable economy. It is noted that despite the growth of small businesses, they face insolvency risks and limited resources for qualitative assessment. The relevance of integrated methods, such as SWOT analysis and a balanced scorecard system, and automation of data collection to increase the veracity of information are substantiated. It is determined that small businesses adapt to digital transformation using modern tools, including big data and artificial intelligence. The study emphasizes the lack of a universal concept of assessing the effectiveness of the development of economic potential, which requires the development of methods that take into account the diversity of small businesses. In the context of digital transformation, it is recommended to use indicators of return on investment and operational efficiency and take into account obstacles such as resource limitations. A comprehensive approach to assessing the effectiveness of the development of economic potential will allow small businesses to identify opportunities for sustainable growth. The article emphasizes that digitalization in trade, production and other industries contributes to improving business processes and expanding the customer base. Examples of successful global companies demonstrate how digital technologies stimulate innovation. Defining KPIs and using quantitative data play a key role in optimizing small business development strategies. At the same time, the new trend of implementing digital tools in Ukraine helps small businesses increase the efficiency of developing economic potential, optimize management and improve competitiveness, despite risks.

APPLICATION OF ARTIFICIAL INTELLIGENCE TECHNOLOGIES IN OPTIMIZING MANAGEMENT OF MODERN ENTERPRISES

Dmytro TEREKHOV, Nataliya ZHELAVSKA — Thu, 28 Aug 2025 00:00:00 +0300

The article explores the application of artificial intelligence (AI) technologies in optimizing management processes of modern enterprises, with a focus on both global practices and the Ukrainian business environment. The study emphasizes the growing importance of AI in addressing challenges faced by contemporary managers, including the need for rapid and accurate decision-making, the processing of large volumes of data, and the optimization of organizational resources under conditions of digital transformation and global competition.

The paper identifies a wide range of AI-driven tools that are reshaping managerial practices. These include decision support systems, predictive analytics, automated human resource management platforms, robotic process automation (RPA), intelligent ERP solutions, natural language processing (NLP) systems, and chatbots for internal communications. By employing these technologies, companies can significantly enhance strategic planning, resource allocation, personnel motivation, quality control, and interdepartmental coordination. Special attention is given to machine learning and neural networks, which provide predictive insights by uncovering hidden patterns in business performance, employee behavior, and market trends.

A comparative analysis highlights the considerable gap between the implementation of AI solutions in foreign corporations such as Amazon, Google, and Microsoft, and Ukrainian enterprises, where adoption remains limited to large organizations like PrivatBank, EPAM Ukraine, and Rozetka. The study also discusses key challenges associated with AI implementation, including technological barriers (high investment requirements, data quality, cybersecurity risks), organizational issues (resistance to change, staff retraining, shifts in management structure), and ethical concerns (transparency of algorithms, data privacy, legal responsibility).

The authors propose a step-by-step approach to AI integration, starting with pilot projects, investments in workforce digital literacy, and the establishment of ethical guidelines for AI in management. The conclusions stress that AI has the potential to revolutionize all core management functions, but success depends on aligning technological solutions with organizational readiness, financial capacity, and long-term strategic goals. Future research should focus on industry-specific recommendations, the cultural impact of AI on enterprises, and long-term economic outcomes of AI adoption in managerial practices.

INTEGRATED APPROACH TO MANAGEMENT: FROM TIME MANAGEMENT TO ANTI-CRISIS STRATEGIES AND LEADERSHIP

Oksana RUDENKO, Oleksander SERHIENKO, Arman AKHTOIAN — Thu, 28 Aug 2025 00:00:00 +0300

The article explores the essence of an integrated approach to management, interpreting it as a multidimensional system that combines time management, strategic planning, crisis management, and modern leadership into a coherent framework. The authors argue that systems thinking is essential for organizational effectiveness under conditions of dynamic environmental change, global turbulence, and continuous uncertainty. Time management is examined not merely as a tool for improving individual productivity but as a structural mechanism for enhancing organizational discipline, ensuring the optimal allocation of human, financial, and material resources, and creating stability at the strategic level. Crisis management is analyzed as a proactive component of strategic development that enables early detection of potential risks, the design of alternative scenarios, and the formulation of flexible responses to external shocks. In this context, the ability of managers to implement scenario-based planning becomes critical for sustaining competitiveness and minimizing losses during periods of instability. Special attention is devoted to the role of leadership, which is considered the driving force in shaping organizational culture, stimulating innovation, and mobilizing teams toward achieving shared objectives under uncertain conditions. Leadership is framed not only as a source of authority but as a catalyst for participatory decision-making, trust building, and employee engagement. The study also proposes a conceptual model for integrating these management tools into a single adaptive management system, capable of balancing stability and change. The findings highlight the relevance of an integrated approach as a foundation for improving organizational flexibility, resilience, and innovative capacity. The proposed framework demonstrates practical applicability in both business enterprises and public administration, offering managers a structured methodology for addressing uncertainty, aligning resources with strategic priorities, and achieving sustainable development goals.

ECONOMETRIC MODEL OF THE IMPACT OF MANAGERIAL DECISIONS ON THE LEVEL OF ENERGY CONSUMPTION

Viacheslav DZHEDZHULA, Dmytro SHEVCHUK — Thu, 28 Aug 2025 00:00:00 +0300

The study addresses the critical issue of energy consumption in medical enterprises by developing an econometric model that quantifies the influence of managerial decisions and technical factors on overall energy use. Energy consumption in healthcare institutions is shaped by a complex interaction of organizational, technological, and resource-related determinants, including electricity, heat, gas, and water consumption; the efficiency of medical equipment; the quality of thermal insulation of buildings and networks; the level of personnel training in energy efficiency; the age of facilities; and the use of renewable energy sources. Based on expert surveys, ten core factors were identified as the most significant drivers of energy consumption. These factors were normalized and incorporated into a multiple regression model constructed with real monitoring data over a 100-month observation period. The model integrates quantitative and qualitative indicators, ensuring comparability across heterogeneous variables through min–max normalization. Regression coefficients were estimated using the least squares method, and model adequacy was validated by calculating determination coefficients and analyzing residual distributions. The findings reveal that heat consumption, water use, and the efficiency of medical and climatic equipment exert the strongest impact on energy demand. The constructed model demonstrates high reliability in forecasting energy consumption, with deviations mainly occurring under peak-load conditions, which are challenging to capture using linear approaches. Nevertheless, the model provides practical value for decision-making in energy management by allowing managers to estimate the effects of optimizing specific factors or assess potential risks of energy inefficiency. The research highlights the importance of integrating statistical modeling into healthcare energy management to improve resource allocation and reduce operational costs. Furthermore, the study outlines perspectives for applying advanced modeling approaches such as neural networks and neuro-fuzzy methods, which may enhance forecasting accuracy but require greater computational resources. The proposed model thus serves as a practical and resource-efficient tool for guiding managerial strategies aimed at energy saving and sustainable operation of medical enterprises.

OVERCOMING BUSINESS ENTROPY THROUGH THE SYNERGY OF DATA, ANALYTICS AND ORGANIZATIONAL CULTURE: A CUSTOMER-CENTRED APPROACH

Mariia TEPLIUK, Viktor MIETOLKIN, Oleksandr ORLOVSKYI — Thu, 28 Aug 2025 00:00:00 +0300

The modern digital economy is characterized by a rapid increase in the amount of data generated by businesses and consumers every day. The amount of digital information doubles every year, and its main sources are mobile devices, IoT sensors, online transactions, social networks and digital platforms. This explosion of data creates unique opportunities for companies, as information is transformed into a strategic resource capable of providing long-term competitive advantages. Data is no longer just a “raw material” for statistical reports, but a fundamental asset that determines business development. Using data allows you to forecast demand, manage pricing, optimize marketing campaigns and personalize offers for customers. The logic of competition is changing: the advantage is gained by the company that works more effectively with information, and not only by the one that has large resources or innovative products. An example of effective analytics is Amazon, which uses algorithms to track the behavior of millions of users in real time, form personalized recommendations, dynamic pricing and forecast trends, which ensures customer retention and loyalty. Netflix demonstrates the use of predictive analytics to create its own content based on user viewing and preferences data. This allows the company to minimize risks when launching new products and personalize offers in accordance with real audience requests. Modern business is moving from reactive customer service to proactive, anticipating needs and offering solutions in advance. Analysis of behavioral data, purchase history and product usage patterns increases customer satisfaction and loyalty. Predictive analytics allows companies to timely prevent customer churn, personalize offers and optimize prices. Data and analytics bring results only if they are integrated into management decisions. The key role is played by organizational culture, which turns analytics from a technological tool into a routine practice for daily decision-making. Successful companies use extensive optimization and modeling, centralized coordination of analytics at the organization level and active support from top management, which allows avoiding data duplication and ensuring the effectiveness of management decisions.

FEATURES OF LEGAL SUPPORT FOR FINANCING INNOVATIVE DEVELOPMENT

Andrii KATSIDYM — Thu, 28 Aug 2025 00:00:00 +0300

The article examines the legal aspects of financing innovative development. It defines the role of innovative development in the current economic conditions of the international economy. The importance of technical and technological changes as driving factors for the development of entrepreneurial structures in the global economy is substantiated. It is determined that in Ukraine, as a result of the full-scale invasion of the Russian Federation, negative crisis phenomena are observed, associated with the destruction of industrial and infrastructure facilities, the transfer of entrepreneurial activity abroad, etc. It is proven that an important direction for the reconstruction and restoration of the domestic economy is the focus on modern innovative technologies in all areas of activity: ensuring scientific and technical changes in basic areas of activity; introducing modern automated management systems in business structures; promoting the technical and technological re-equipment of production processes; ensuring the improvement of product promotion and sales processes in sales markets, etc. It has been determined that the activation of innovative approaches is also important in promising areas of development of the domestic economy, including the military-industrial sphere. The main legislative acts of Ukraine regulating the financing of innovative development in Ukraine have been considered. The areas of regulation in these acts of financing innovative activities have been studied. An analysis of the volume of financing for innovative activities of industrial enterprises in Ukraine in recent years has been carried out. It has been determined that despite the positive trend towards an increase in funding, only a small proportion of industrial enterprises in Ukraine participate in the implementation of innovative projects. Therefore, it has been concluded that it is advisable to improve the legal framework for innovative development based on international experience, focusing on strengthening credit and tax preferences, subsidies for innovators, etc.

DEVELOPING AND APPLYING COMMUNICATIVE NLP RAPPORT IN THE MANAGERIAL PRACTICE OF PUBLISHING AND PRINTING COMPANIES: A METHODOLOGICAL PERSPECTIVE

Alona MAKATORA, Dmytro MAKATORA, Ruslan KUBANOV — Thu, 28 Aug 2025 00:00:00 +0300

The article examines the methodology for the formation and application of communicative NLP rapport as a tool for enhancing the effectiveness of a manager’s professional activity in a publishing and printing company. The relevance of the study is determined by the growing need to improve managerial communication in the context of a dynamic production environment, where the quality of interpersonal interaction directly influences project outcomes, customer loyalty, and staff motivation. The study analyzes contemporary scientific sources that highlight the role of rapport as a technique for building trust, emotional connection, and alignment in managerial practice. Particular attention is paid to neuro-linguistic programming (NLP) as a methodological foundation for developing the communicative competence of managers. The key NLP rapport techniques – mirroring, calibration, pacing, and reframing – have been identified, along with their adaptation to the specifics of the publishing and printing sector. It is noted that in the professional activity of a manager in a publishing and printing company, communicative NLP rapport can be effectively applied in a number of typical situations. For example, during the coordination of a technical layout with a designer, when it is important to quickly establish emotional contact and avoid conflicts. In communication with a dissatisfied client, rapport enables the reduction of tension and redirects the dialogue into a constructive channel. During coordination between the printing department and the editorial office, rapport techniques facilitate the precise transmission of instructions and reduce the number of revisions. In internal meetings, rapport helps the manager create an atmosphere of trust, which enhances motivation and team engagement. The article proposes an original model for implementing communicative NLP rapport, which includes staff training stages, the development of internal checklists, the use of a communication effectiveness assessment matrix, and regular coaching sessions. Economic efficiency modelling of the methodology implementation has been carried out, demonstrating a reduction in losses due to communication errors, shorter order coordination times, increased repeat client requests, and improved emotional climate within the team. The results of the study confirm the feasibility of integrating communicative NLP rapport into the system of professional training for managers, as well as into internal standards of personnel management and customer service. The proposed methodology can be adapted to other sectors of small business where interpersonal communication is a critical success factor. The article has practical value for executives, HR specialists, business trainers, and scholars who explore the humanistic aspects of management.

THE ROLE OF DUSINESS PROCESS MODELING IN RISK MANAGEMENT

Lesia BUIAK, Kateryna PRYSHLIAK, Yurii SEMENENKO — Thu, 28 Aug 2025 00:00:00 +0300

The article explores the role of business process modeling as a tool for risk management in the context of digital transformation of organizations. The growing complexity of the operational environment and the high level of dynamism of external and internal factors create the need for a systematic approach to the identification, analysis, and minimization of risks. The appropriateness of using business process modeling as a means of identifying critical points in the management structure is substantiated, which increases the level of transparency and controllability of organizational systems.

The theoretical foundations of the process approach and modeling methodologies, in particular BPMN, EPC, and IDEF0, are analyzed. The construction of business process models makes it possible to formalize knowledge about the functioning of the organization, create a basis for identifying potential risks, and provide a foundation for their further quantitative and qualitative analysis. The functional capabilities of the models are outlined in the context of scenario forecasting, assessing the impact of risks on achieving objectives, and determining the most vulnerable areas.

The paper emphasizes the practical aspects of integrating modeling into the risk management system. Modern tools of digital support for the process approach are considered, which ensure the automation of deviation detection, monitoring of compliance with regulatory requirements, and support for managerial decision-making. Examples of model implementation in risk management practice are given, taking into account the specifics of organizational structure, information infrastructure, and corporate culture.

The possibilities of using modeling in building adaptive management systems are analyzed, which are capable of promptly responding to changes in the external environment, preventing the emergence of threats, and transforming management processes in accordance with current conditions. The formalization of business processes not only improves risk identification but also contributes to increasing the effectiveness of implementing measures aimed at their mitigation.

Business process modeling is an effective element of the risk management architecture, which ensures increased adaptability of enterprises to changes in the external environment, contributes to reducing the level of uncertainty, and improves the quality of managerial decisions.

ADAPTATION OF MARKETING STRATEGIES OF UKRAINIAN ENTERPRISES IN THE DIGITAL ENVIRONMENT

Nataliya KUZMYNCHUK, Hanna PYSAREVSKA, Tetiana KUTSENKO — Thu, 28 Aug 2025 00:00:00 +0300

The study addresses the problem of adapting enterprise marketing strategies to the challenges of the digital economy. In today’s economic environment, the rapid development of digital technologies has significantly transformed business activities, reshaping both strategic and operational management. Intensified competition, dynamic consumer behavior, the emergence of new communication channels, and the digitalization of business processes require not only tactical decisions but also strategic adaptation of marketing systems. The research emphasizes the importance of developing an organizational and economic mechanism that ensures effective adjustment of marketing strategies to the digital environment, increases competitiveness, and strengthens enterprise resilience under conditions of global uncertainty and wartime challenges. The purpose of the study is to develop such a mechanism, combining digital tools, human capital development, and proactive management. The proposed approach involves strategic alignment of marketing and corporate goals, organizational support through flexible teams, competence development and innovative culture, as well as adequate budgeting, investment in digital technologies, and cost optimization. Digital infrastructure includes data management platforms, CRM/ERP systems, cloud services, and real-time analytics. Risk management, scenario planning, and rapid response are highlighted as particularly relevant in wartime conditions. Human capital is identified as the decisive factor of successful transformation, requiring digital skills, creativity, and proactive thinking, supported by corporate training, motivation, and talent retention systems. The study proposes a step-by-step adaptation model: digital maturity assessment, stakeholder involvement, tool selection and integration, pilot testing, scaling, and continuous KPI monitoring (CAC, CLV, ROI, digital engagement). The findings confirm that effective marketing adaptation requires a systemic and proactive approach combining forecasting, organizational readiness, economic rationality, and technological support. The practical significance of the research lies in strengthening competitiveness, enhancing market positions, and fostering customer-oriented models. Future research prospects include the development of industry-specific adaptation models, the use of artificial intelligence and machine learning in marketing strategy, and the creation of digital maturity assessment systems.

CLASSIFICATION OF SCALING PATHWAYS FOR ENTERPRISES IN THE HoReCa BUSINESS SEGMENT

Dmytro DZIUBA, Maksym BUDIAIEV — Thu, 28 Aug 2025 00:00:00 +0300

Business scaling in the HoReCa sector represents a crucial driver for sustainable enterprise growth, ensuring long-term competitiveness and stability in a highly dynamic market. Scaling enables companies to achieve economies of scale, enhance operational efficiency, strengthen market positions, and expand brand awareness both locally and globally. Recent studies emphasize that the growth of hotel and restaurant networks provides opportunities for large players to invest in advanced booking platforms, customer loyalty programs, digital marketing, and integrated IT ecosystems—resources that remain inaccessible to most small and medium-sized enterprises. Moreover, diversification of geographic presence and service portfolios reduces vulnerability to market volatility, economic downturns, and seasonal fluctuations, thereby reinforcing organizational resilience.

This paper systematizes the principal models of scaling HoReCa enterprises, including organic growth (opening new outlets, service diversification, geographic expansion), partnership-based development (franchising, strategic alliances, management contracts), and integrative strategies (mergers and acquisitions). Alongside these classical approaches, it analyzes the emergence of innovative scaling formats, such as digital transformation, the use of online platforms, the proliferation of virtual brands, and the growing relevance of ghost kitchens, which enable multibrand development with minimal investment in physical infrastructure.

The study further demonstrates that successful scaling requires careful balancing of service quality, brand consistency, and operational control across the network, supported by adequate financial resources, qualified human capital, and continuous technological upgrades. It highlights the importance of integrating standardization with local adaptation as a global best practice, allowing enterprises to meet consumer expectations while preserving efficiency. Finally, it is argued that the accelerating influence of digital ecosystems, evolving consumer preferences, and the rise of flexible consumption models are reshaping the sector’s competitive landscape. These transformations create new opportunities for growth, but simultaneously demand from enterprises a high degree of strategic adaptability, innovativeness, and proactive management in order to succeed in the long run.

EVALUATION OF THE EFFICIENCY OF DIGITALIZATION IN TRANSPORT AND LOGISTICS BUSINESS: METHODOLOGICAL APPROACHES

Mykyta RIEPIN — Thu, 28 Aug 2025 00:00:00 +0300

The article explores issues related to the formation of methodological approaches to assessing the effectiveness of digitalization in the transport and logistics business. It is noted that digitalization is not just the introduction of digital technologies, but an integrated process that requires scientific understanding and constant improvement of assessment tools for maximum efficiency and sustainable development of the transport and logistics industry. The article emphasizes the importance of digital maturity for transport and logistics companies in the digital economy; considers various models for assessing the level of digital maturity of enterprises, which are developed by well-known consulting companies. The study emphasizes the lack of a universal concept for assessing the effectiveness of digitalization in the transport and logistics business. In the context of digital transformation, it is recommended to update the methods for assessing the degree of readiness of enterprises to implement digital technologies and propose digital methods for measuring the digital economy; to investigate the effectiveness of transport and logistics structures in the industry; to consider the impact of the level of digital maturity on maintaining the ability of companies to compete in difficult periods and achieve leadership; to develop a strategy for digital progress for the future. The article emphasizes that the digitalization of the transport and logistics business depends on the integration of digital maturity assessment methods into the continuous process of competitive struggle. The use of digital tools in transport and logistics companies contributes to solving problems, but requires a well-established analytical system, effective management and active participation of personnel in transformational changes.

PROVIDING THE SECURITY COMPONENT OF AGRO-INDUSTRIAL ENTERPRISES IN THE CONTEXT OF DIGITALIZATION: CONCEPTUAL AND APPLIED BASIS

Taras BOHDANETS — Thu, 28 Aug 2025 00:00:00 +0300

The article examines the conceptual and applied foundations of ensuring the security of agro-industrial enterprises in the context of digitalization. The study outlines the classification of digital tools and technologies that support the automation and optimization of economic processes while addressing new challenges related to enterprise security. Special attention is paid to the role of web-based instruments such as SADT, IDEF, UML, and BPMN in developing integrated models for document and workflow management, which enhance operational efficiency and safeguard critical business information. The research emphasizes that digitalization simultaneously opens new opportunities for innovation and exposes enterprises to emerging threats, including cyber risks and regulatory complexities. Therefore, ensuring economic security requires a balanced integration of digital technologies into organizational structures. The paper identifies the main vectors of digital transformation, including human resource development, digital communication systems, logistics optimization, and financial-accounting automation, all of which contribute to strengthening competitiveness and resilience. The author highlights that effective digitalization strategies must involve phased implementation—ranging from business process reform and pilot testing to digital integration and continuous innovation. Ultimately, digital transformation is positioned as a strategic determinant of sustainable development, enabling agro-industrial enterprises to adapt to global trends, increase productivity, and maintain stability under conditions of uncertainty. The findings underline the necessity of building dynamic systems of information protection, market monitoring, and innovation management to enhance economic security. The study concludes that only enterprises that systematically adopt digital tools and integrate them into long-term strategies will achieve a synergistic effect, ensuring both economic growth and security in the digital economy.

METHODOLOGICAL APPROACHES TO THE FINANCING HIGH-TECH ENTERPRISES IN UKRAINE

Leonid KASHUBA — Thu, 28 Aug 2025 00:00:00 +0300

The modern development of Ukraine’s economy largely depends on the ability of the state and business to ensure adequate financing for high-tech enterprises. Such enterprises act not only as drivers of innovation but also as sources of new employment, modernization of traditional industries, and integration into global innovation systems. This paper presents a comprehensive analysis of methodological approaches to financing high-tech enterprises and proposes a classification that includes five main groups: self-financing, debt financing, investment-innovation financing, state and institutional financing, and hybrid (mixed) approaches. Special attention is given to the challenges faced in wartime, when state financing priorities shift and investors adopt a cautious position due to high risks and the long-term nature of projects. Despite these constraints, support for high-tech enterprises is highlighted as a strategic tool for economic recovery and strengthening Ukraine’s competitiveness in international markets.

The research is based on Ukrainian and international regulatory documents (laws, state programs, grant and credit initiatives), scholarly works of domestic and foreign authors, as well as statistical and analytical data from institutions such as UVCA, EBRD, and IFC. Methodologically, the study employs system analysis, comparison of international practices, generalization, and synthesis, leading to practical recommendations for Ukraine.

The results reveal that the most effective approaches for Ukrainian high-tech enterprises are the investment-innovation and state/institutional financing models. Within these, mechanisms such as venture capital, business angels, corporate venture funds, grants, concessional loans, and international investment instruments play a crucial role. The investment-innovation approach facilitates private resource mobilization at early and medium stages of risky but high-potential projects, while state and institutional financing helps mitigate risks through stable support mechanisms, including subsidies and international programs.

The study concludes that sustainable growth of high-tech enterprises in Ukraine is possible through the selective and well-balanced application of financing methods. The combination of private innovation-oriented investments with state-backed instruments creates favorable conditions for startups and innovative companies even under unstable economic and political circumstances. Based on comparative analysis of Ukrainian practice and international experience, the paper develops recommendations aimed at optimizing Ukraine’s financing system. Key directions include the creation of public-private partnerships, hybrid schemes that share risks between state and private investors, mechanisms to guarantee investments during wartime and post-war recovery, and improved evaluation systems for financial tools such as venture capital, grants, crowdfunding, and concessional loans.

The implementation of these recommendations will contribute to building an adaptive financing model capable of ensuring resilience, fostering innovation, and enhancing Ukraine’s competitiveness in the global high-tech sector.

SECURITY FUNDAMENTAL BASIS OF DIGITALIZATION INTELLIGENCE ACTIVITIES AT ECONOMIC ENTITIES: POSITIVE EXTERNALITIES AND EFFICIENCY OF PROVISION

Oksana VIVCHAR, Nadiia ADVOKATOVA, Oleksii SHEIKA, Dmytro BALKO — Thu, 28 Aug 2025 00:00:00 +0300

This paper examines the fundamental security basis of digitalization in the intelligence activities of economic entities, emphasizing both positive externalities and the efficiency of ensuring protection in the digital environment. The study analyzes the conceptual framework and classification tools of digitalization, highlighting two key aspects of digital maturity: digitization and digital transformation. The authors argue that digitalization not only enhances business efficiency and economic security but also introduces new risks, such as cybersecurity threats, illegal economic activities, and loss of information control. Based on systemic analysis, the paper identifies the main means of ensuring security for business entities during digital transformation and outlines the primary forms of digitalization implementation at the national level.

Special attention is paid to the wartime context, in which security challenges intensify, requiring enterprises to adopt advanced digital tools for maintaining resilience. The study demonstrates that digitalization provides flexibility, rapid adaptability, and personalization, which are critical for strengthening competitiveness, but at the same time necessitates effective legal, organizational, and technical safeguards. Practical aspects include the use of digital platforms, ERP systems, e-government technologies, and innovative IT tools that enable efficient information exchange, workflow optimization, cost reduction, and improvement of decision-making processes.

The research underscores the importance of integrating international experience and best practices into Ukraine’s economic security framework, especially in the field of intelligence activities. Recommendations focus on developing public-private partnerships, advancing IT infrastructure, and implementing monitoring systems for digital innovations. The authors conclude that safe and systematic digital transformation creates synergistic effects, enhances innovation capacity, and ensures sustainable development of economic entities. Future studies should address the design of integrated models for secure digitalization in order to strengthen resilience against emerging risks and to improve economic performance in dynamic and uncertain environments.

ANALYTICAL AND PRACTICAL ASPECTS OF BANKS EXPENSES' FORMING

Nila KHRUSHCH, Tetyana GORDEEVA — Thu, 28 Aug 2025 00:00:00 +0300

The article substantiates theoretical and methodological approaches and applied aspects of forming bank expenses in martial law conditions and banking system transformation. It has been proven that bank expenses cannot be considered an isolated financial indicator but a complex and strategically important element of banking institution management. It is emphasised that the structure and efficiency of cost formation determine the stability of the banking system, its level of financial stability and its ability to adapt. Based on an analysis of the macroeconomic indicators of the banking system of Ukraine and the activities of PJSC AB “Pivdenny”, trends in the volume and structure of costs are outlined, and reserves for their optimisation are identified. Directions for improving cost formation processes are proposed, particularly the introduction of adaptive budgeting, digitisation of operations, differentiation of costs according to their strategic value, and centralisation of non-core functions. It is argued that cost optimisation should be viewed not only as a cost-saving tool, but also as a strategic factor in improving the competitiveness and sustainability of banks in the current environment.

FUNDAMENTAL BASIS OF ECONOMIC SECURITY SYSTEM THE TRADE ENTERPRISES: MODERN CHALLENGES AND DEVELOPMENT STRATEGIES

Viktor VIVCHAR — Thu, 28 Aug 2025 00:00:00 +0300

In today’s complex and threatening conditions, one of the most important aspects of ensuring the effective operation of trade enterprises and achieving positive economic outcomes is the formation of a reliable and efficient economic security system. The development of such a system is aimed at protecting enterprises from a wide range of internal and external threats, including financial instability, unfair competition, information leaks, and crisis phenomena in both national and global economies. The effectiveness of economic security largely depends on the ability of management at all levels to react flexibly to environmental changes, as well as to form a strategic vision for sustainable growth and resilience.

A key priority for management is to ensure the sustainable economic development of trade enterprises through risk minimization and the rational use of available resources. This involves the implementation of advanced methods of financial monitoring, the reduction of negative impacts caused by economic crises, and the creation of a comprehensive system for accounting and controlling cash flows. An important role is also played by strengthening the efficiency of internal control systems and building mechanisms that guarantee the confidentiality and protection of commercial information.

Modern scientific research convincingly demonstrates that without a unified and well-structured system of economic security, it is impossible for trade enterprises to successfully overcome crisis situations, stabilize their economic position, and ensure competitiveness in dynamic market conditions. A properly designed economic security system not only strengthens resilience against threats but also becomes a foundation for innovation, strategic development, and long-term success.

Thus, the creation and implementation of such systems should be regarded as a key task for trade enterprises seeking to maintain stability, ensure sustainable functioning, and achieve a high level of competitiveness in the modern global economy.

MANAGEMENT OF ESG RISKS IN THE PROCESS OF CORPORATE LENDING

Iryna KRASNOVA, Ruslan LESHCHENKO — Thu, 28 Aug 2025 00:00:00 +0300

In the current context of globalisation, climate change, and the growing importance of sustainable development, the management of ESG (environmental, social, and governance) risks is becoming a decisive factor for the stability and competitiveness of financial institutions. This article focuses on researching the mechanisms and practices of integrating ESG risks into the corporate lending process. It provides a detailed explanation of the nature, structure, and classification of ESG risks, emphasising their multidimensional impact on credit quality, borrowers’ reliability, banks’ reputational standing, and overall resilience of the financial sector. Particular attention is paid to the way ESG-related factors increase the probability of defaults, impair the value of collateral, and shape long-term portfolio sustainability. The paper examines the role of international frameworks and standards, such as the Equator Principles, the EU Taxonomy for Sustainable Activities, the recommendations of the Task Force on Climate-related Financial Disclosures (TCFD), and other global “green” initiatives, which serve as benchmarks for domestic adaptation and the development of bank-specific ESG policies. Modern instruments of ESG risk assessment and mitigation are analysed, including borrower ESG scoring systems, sustainable loan classification models, continuous monitoring of clients’ ESG profiles, the introduction of ESG-linked covenants into loan agreements, and the determination of institutional ESG risk appetite. Furthermore, the article identifies key challenges, such as insufficient and fragmented data, the absence of unified international or national standards, low levels of transparency and reporting among corporate borrowers, and the additional costs of compliance. At the same time, promising prospects are outlined: harmonisation of Ukrainian legislation with European directives, the establishment of a national ESG scoring methodology, the stimulation of sustainable lending practices, and the creation of incentives for businesses to improve their ESG performance. The study concludes that the systematic and consistent integration of ESG considerations into corporate lending is not only essential for ensuring financial stability and effective risk management, but also constitutes a strategic source of competitive advantage for Ukrainian banks in the global financial arena.

FEATURES OF MARKETING MANAGEMENT OF RAILWAY TRANSPORT DEVELOPMENT IN A COMPETITIVE ENVIRONMENT

Viktoriia CHOBITOK, Ihor CHOBITOK — Thu, 28 Aug 2025 00:00:00 +0300

Under wartime conditions, railway transport in Ukraine has become the backbone of the national transport system, ensuring the delivery of critically important cargo, humanitarian missions, and defense-related needs. The suspension of air and maritime transport has reshaped the competitive environment, significantly strengthening the role of railway infrastructure. At the same time, integration into the European transport space, digitalization, and growing customer expectations require the reconsideration of management approaches, where marketing gains strategic importance. The main challenge lies in the insufficient level of customer orientation, the limited use of marketing tools, and uneven digital transformation. This creates a contradiction between the growing role of railway transport and its inadequate marketing adaptation. The aim of the study is to substantiate the theoretical foundations and identify the specific features of marketing management in the development of Ukraine’s railway transport under competitive conditions. The research is based on the analysis of scientific publications by both foreign and domestic scholars, which emphasize the importance of marketing research, innovative approaches, and the formation of a client-oriented management model. Marketing management is proposed to be considered as an integrated system that combines analytical, strategic, innovative-digital, and socio-communicative components. Their interaction makes it possible to build competitive advantages, adapt services to new challenges, and promote the integration of Ukrainian railway transport into the European transport space. The results of the study prove that marketing management is not only a tool for promoting services but also a mechanism for increasing the efficiency of the sector, aligning economic and social objectives, building customer trust, and ensuring sustainable competitive positions in both domestic and international markets.

MODELLING STAKEHOLDER INTERACTION IN INFORMATION TECHNOLOGY PROJECTS FOR MANAGING THE ECONOMIC SECURITY OF CORPORATE BUSINESS PROCESS DEVELOPMENT

Andriy PYLYPENKO, Bogdan GOVORUN — Thu, 28 Aug 2025 00:00:00 +0300

Today's business environment marked by rising uncertainty and rapid digital transformation, competitive advantage hinges on sustaining the development of enterprise business processes by embedding information and technology projects into corporate governance. The key problem here is coordinating the interests of various stakeholder groups, as inconsistencies between them lead to corporate conflicts and a decline in economic security. This underscores the need for organizational modeling of stakeholder interaction to support sustainable process development. The article proposes an ontological model of stakeholder interaction in information-technology projects designed to ensure a target level of economic security for corporate business-process development under uncertainty. The approach rests on the hypothesis of causal linkages among corporate oversight, project management, and business-process evolution, constituting a complex adaptive system. The model uses the Design & Engineering Methodology for Organizations (DEMO), which formalizes organizational interaction by identifying production and communication acts. We extend DEMO by imposing resilience compliance at the transaction level, cascading to every interaction act. The result is an integrated organizational-analytical stakeholder interaction model that strengthens corporate operations' strategic continuity. Unlike approaches that treat economic security and information and technology projects as separate domains, the model unifies them within a single ontological structure. It enables an ontological-communicative paradigm of economic-security management in which the security system is viewed as a network of transactional interactions. This perspective reveals threats in communication patterns and frames economic security as an emergent system characteristic.

THE ROLE OF FINANCIAL MANAGEMENT IN THE SYSTEM OF BUSINESS ORGANIZATION: A STRATEGIC APPROACH TO SUSTAINABLE DEVELOPMENT

Olha SHCHERBINA, Serhiy OKHONKO, Maryna VIRA — Thu, 28 Aug 2025 00:00:00 +0300

The article explores the strategic role of financial management in entrepreneurial activity within the complex system of global competition, market volatility, and economic instability. It is substantiated that the quality and effectiveness of financial management largely determine the ability of enterprises to ensure solvency, retain financial stability, and enhance investment attractiveness, while simultaneously building strategic resilience to external shocks. The research emphasizes that in the 21st-century business environment, financial management is no longer limited to cost optimization or operational control but emerges as a multidimensional system that integrates long-term planning, risk mitigation, value creation, and stakeholder engagement.

The main objective of the study is to justify the integration of ESG (Environmental, Social, and Governance) principles into financial management as a tool to strengthen both efficiency and sustainability of entrepreneurial structures at the national level. Financial management is conceptualized as a comprehensive mechanism for managing financial flows, encompassing investment strategy, innovation financing, and responsible resource allocation. Through the analysis of financial dynamics of leading Ukrainian agricultural holdings (MHP, Kernel, Astarta) and IT service exports over 2014–2024, the study identifies three key priorities of strategic financial management: fostering long-term investments, ensuring crisis resilience, and enhancing transparency through ESG-oriented communication.

It is demonstrated that embedding ESG criteria into corporate financial strategies significantly improves investment attractiveness, reduces exposure to risks, and provides companies with durable competitive advantages in the global marketplace. Particular attention is given to the Ukrainian context, where the acceleration of ESG implementation is driven by adaptation to European sustainability reporting standards, compliance with international investor requirements, and the need to secure external capital flows.

The study concludes that strategic financial management should be regarded as a decisive instrument for sustainable development and competitiveness of national business structures. It also highlights the necessity for further research into methodological frameworks of ESG-oriented financial planning, which could support the transition of emerging economies toward sustainable growth models.

LAND MANAGEMENT PLANNING AS THE BASIS FOR ENVIRONMENTALLY SAFE LAND USE

Liudmyla MAKIEIEVA, Oleksandr KNIAZ, Alona RYASNYANSKA — Thu, 28 Aug 2025 00:00:00 +0300

The article substantiates land management planning as a fundamental instrument for environmentally safe and rational land use within the paradigm of sustainable development. The current state of land use in Ukraine is characterized by soil degradation, an imbalanced structure of land categories, fragmented holdings, and insufficient integration of environmental criteria into design decisions. This study aims to establish the scientific and methodological foundations for modernizing the land management planning system, with an emphasis on the landscape-ecological approach, digitalization of processes (GIS/RS), environmental-economic assessment, and public participation. The methodological framework combines systems and spatial analysis, multicriteria land suitability evaluation, agro-ecological zoning, and tools of geoinformation modeling and monitoring.

A model of an “ecologized” land management project is proposed. It provides for the mandatory inclusion of environmental constraints and ecosystem services in the decision-making structure; the use of landscape-ecological zoning as the basis for functional planning; and digital scenario modeling of land use to mitigate erosion, flooding, and degradation risks. Institutional steps are justified, including harmonization of the national legal framework with EU approaches, the creation of an integrated national GIS platform on land data, and the standardization of environmental-economic appraisal procedures across all types of land-management projects. The expediency of expanding public-participation tools (open geoportals, public consultations) is demonstrated as a way to increase transparency and improve spatial coordination at the community level.

The practical significance lies in forming a project workflow for local governments and land-management organizations: from inventory and agro-ecological monitoring to the implementation of conservation measures (conservation of degraded plots, optimization of crop rotations, restoration of riparian buffer strips, and shelterbelts). The proposed approach reduces environmental risks, raises productivity and resilience of agrolandscapes, and reconciles the interests of the state, land users, and local communities. The article concludes that land management planning must be transformed from a predominantly technical procedure into a comprehensive territorial-governance instrument that integrates environmental safety, economic efficiency, and social responsibility.

STRATEGIC MANAGEMENT TOOLKIT FOR THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES: TRADITIONAL AND INNOVATIVE APPROACHES

Sergiy KALINICHENKO — Thu, 28 Aug 2025 00:00:00 +0300

The article examines the tools for strategic management of agricultural enterprise development through the lens of a combination of traditional approaches and innovative technologies. The agricultural sector, being the foundation of the Ukrainian economy, is significantly influenced by both external factors (global competition, climate change, and state policy) and internal ones (production efficiency, human resources, and resource base). In this context, strategic management becomes a key mechanism for ensuring the sustainable development and competitiveness of enterprises. Traditional tools of strategic analysis, such as SWOT, PEST, GAP analysis, Ansoff, and BCG matrices, remain relevant for determining the strategic guidelines of agricultural enterprises. At the same time, modern business conditions require the use of innovative approaches, particularly the implementation of the Balanced Scorecard, KPIs, benchmarking, and scenario analysis. A significant trend is the increasing digitalization of the agricultural sector, which is leading to a rise in the role of artificial intelligence, Big Data systems, and precision farming technologies in strategy development. These tools provide quick access to large amounts of data, increase the accuracy of forecasts, and contribute to cost optimization and risk reduction. It is emphasized that the combination of traditional and modern management methods enables the achievement of a synergistic effect, ensuring not only the effectiveness of current activities but also resilience to external challenges. The emphasis is placed on the need to adapt international experience to Ukrainian realities, as well as on developing an innovation-oriented approach to strategic planning in the agricultural business. The proposed review of strategic management tools identifies significant opportunities for enhancing the efficiency of agricultural enterprises. Further research in this area should focus on developing models that integrate artificial intelligence and digital technologies into the strategic management system, taking into account the specific characteristics of agricultural production in Ukraine.

TRANSFORMATION OF BEHAVIORAL CORPORATE FINANCE FOR THE FORMATION OF AN ORGANIZATIONAL AND ECONOMIC MECHANISM TO ENSURE TRANSPORT SERVICES FOR AGRICULTURAL PRODUCERS

Nataliia VDOVENKO, Оlеnа LEMISHKO, Valerii BONDARENKO — Thu, 28 Aug 2025 00:00:00 +0300

The article examines the transformation of behavioral corporate finance as a methodological foundation for developing an organizational and economic mechanism to ensure transport services for agricultural producers. It is argued that the current stage of agricultural sector development in Ukraine is increasingly shaped by the role of transport infrastructure as a critical determinant of competitiveness and a key component of the agri-food value chain. Traditional models of corporate finance, primarily based on static cost parameters, fail to adequately reflect the behavioral characteristics of market participants, including their risk tolerance, cognitive biases, motivational structures, and propensity for innovation. Therefore, integrating behavioral approaches into corporate financial management is considered essential for optimizing logistics costs, enhancing the flexibility of supply chains, mitigating risks, and strengthening long-term competitive advantages. The study proposes methodological approaches to adapting behavioral finance concepts to the needs of the agricultural sector, with particular emphasis on addressing information asymmetry between producers, transport operators, and financial institutions. The research highlights the role of behavioral factors in managerial decision-making, the importance of financial incentives for reducing transaction costs, and the necessity of incorporating digital financial technologies such as smart contracts, traceability systems, and integrated monitoring platforms. The article also explores the potential for forming financial-logistics clusters that combine agricultural enterprises, transport companies, and infrastructure operators within a unified system aimed at improving efficiency and reducing risk. Empirical findings demonstrate that integrating behavioral models into corporate financial management leads to measurable improvements: transaction costs are reduced by 12–15%, trust among market participants increases by 20–25%, and the stability of producers’ access to distribution channels improves by nearly 18%. These results confirm the significant impact of behavioral finance tools on the efficiency of transport services and their role in ensuring stable market access for agricultural producers, particularly under the conditions of wartime disruptions and global uncertainty. The contribution of this study is twofold. First, it provides a theoretical framework for incorporating behavioral aspects into corporate financial decision-making in the field of agricultural logistics. Second, it provides practical guidelines for policymakers, business entities, and financial institutions to develop organizational and economic mechanisms that integrate economic, institutional, and behavioral instruments. The findings underscore the importance of aligning transport service regulation with the behavioral patterns of stakeholders, thereby promoting resilience, cost efficiency, and sustainable development in the agricultural sector.

STRATEGIC GUIDELINES FOR IMPROVING THE SPECIALIZATION OF LIVESTOCK ENTERPRISES

Thu, 28 Aug 2025 00:00:00 +0300

The article is devoted to justifying strategic guidelines for enhancing the specialization of livestock enterprises in the face of today's challenges. Analysis of the sectoral structure of agricultural enterprises in Ukraine has revealed a steady trend towards a decrease in the share of livestock in the formation of gross agricultural output, accompanied by a simultaneous increase in the share of crop production throughout the entire period of independence. In the process of modern specialization of agricultural production, three main trends are observed: the predominance of multi-sector specialization with a concentration on one or two types of products and the development of related industries; the spread of narrow-profile production with a completed technological cycle and a high level of cooperation; as well as the introduction of a combined type of management based on a rational combination of primary, additional and auxiliary industries. Deepening specialization in agriculture, taking into account the actual size of land ownership and use, involves integrating with other industries to ensure the rational use of resources and environmental protection. It is substantiated that improving the specialization of agricultural enterprises is a key factor in their ability to adapt to modern challenges. It has been proven that rational specialization should take into account climate change, military threats, and the requirements of sustainable development, which will contribute to increasing the stability of the agricultural sector, preserving resources, and fostering long-term food security in Ukraine. When developing it, it is proposed to consider economic, organizational, production, technological, strategic, and environmental aspects. The principles of rational combination of crop production and livestock production in agricultural enterprises are generalized (complexity and closed cycle of resources, zonal compliance and ecological feasibility, resource balance, etc.). Key areas for improving the specialization of farms engaged in crop production and livestock production have been identified, ensuring the restoration and further development of livestock production in agricultural enterprises. These include: optimization of the industry structure, development of intra-farm integration, creation of feed self-sufficiency, improvement of technological interaction among industries, regional adaptation of specialization, and environmental and energy efficiency, among others. The SWOT analysis of specialization will enable livestock enterprises to identify the strategic actions necessary to strengthen their strengths, minimize weaknesses, capitalize on existing opportunities, and effectively counter threats. This is especially relevant during the period of agricultural restoration after the war and for the long-term sustainability of the livestock industry. Directions and measures have been established that will contribute to the deepening of specialization in livestock enterprises. The following are identified as the main directions: optimal ratio between types of livestock farming, depending on resource supply; creation of specialized farms taking into account zonal location; introduction of agricultural and livestock clusters with a closed production cycle; and development of their own feed base. Rational specialization requires the introduction of modern technologies, support for small and medium-sized businesses in the affected regions, the prevention of excessive concentration in livestock farming, increased environmental sustainability, and the development of cooperation. Increasing the share of processing is possible by developing dairy and meat processing facilities at farms and producing products with high added value. At the state level, support is needed through subsidies, preferential lending, compensation programs, and the implementation of targeted programs to restore livestock farming. It is also important to ensure the adaptation of legislation to market conditions and EU requirements for certification, traceability, and animal welfare standards.

SOCIAL HOUSING PROVISION FOR THE POPULATION OF UKRAINE IN THE CONTEXT OF MODERN REALITIES

Thu, 28 Aug 2025 00:00:00 +0300

Solving the housing issue is one of the key tasks of the social policies of the governments of the world's leading countries. In Ukraine, this issue is exacerbated by the consequences of the military conflict, which necessitate the improvement of the national housing policy and the scaling up of social housing creation processes. The article aims to assess the current state of housing provision in Ukraine and determine the need for social housing.

The article examines the essence of the category of "social housing". An analysis of the current level of housing provision for Ukraine's population, in the context of European practice, was conducted. The results of the analysis showed that the actual level of housing provision in Ukraine is 2.0-2.5 times lower than the average indicators in Europe.

An assessment of the scale of housing losses and damage, as well as preliminary forecasts of the investments required for the restoration of the housing stock, was conducted. Losses to the housing stock as a result of the prolonged military conflict are estimated at $ 21.1 billion, and the costs of its restoration are $ 84 billion.

The correlation between the need for social housing and the number of IDPs in the country was revealed. The main categories in need of social housing are IDPs. The most significant number of them is in the Donetsk, Dnipropetrovsk, Kharkiv, Kyiv, Odessa, Luhansk, and Zaporizhia regions. Peak indicators of the need for social housing are observed in Kharkiv, Dnipropetrovsk, Kyiv, Odessa, and Lviv regions.

Key problematic aspects that accompany the process of providing social housing to the population of Ukraine have been identified. Among them, the following require immediate resolution: eliminating the imbalance between the active growth of demand for social housing and the volume of actual housing and financial resources in the country; eliminating administrative and bureaucratic barriers in housing regulation mechanisms; eliminating the uneven distribution of social housing facilities; improving the condition of the housing stock (major repairs, modernization, construction of social housing); achieving stability and predictability in the political, social, economic and demographic landscape of social housing management.

STRATEGIC PRIORITIES AND INSTRUMENTS OF THE INNOVATIVE PATH OF DEVELOPMENT OF THE DOMESTIC AGRICULTURAL PRODUCTS MARKET

Taras VASYLTSIV, Marta KUNYTSKA-ILIASH, Volodymyr MAKSYM — Thu, 28 Aug 2025 00:00:00 +0300

The study analyzes the issues of formation and implementation of state policy aimed at ensuring the development of the domestic agricultural products market. Particular attention is paid to the problems of the innovative vector of advancement of the studied market. Accordingly, the purpose of the publication is to substantiate the strategic priorities and instruments of the innovative path of development of the domestic agricultural products market. The article examines the current state and prospects of development of the domestic agricultural products market under the conditions of war and post-war recovery. It is determined that despite the slowdown in growth rates, the market has retained high potential, which is manifested in its ability to adapt to new challenges, maintain export activity, and restore production and technological capabilities. It is substantiated that orientation towards external markets requires improving the quality and competitiveness of products, which is closely related to the intensification of innovative activities in the agribusiness sector. The directions of introducing modern technologies, digital solutions, biotechnologies, and environmentally safe production methods are presented as key factors of innovative development of the agricultural sector. Special attention is paid to the role of the state in shaping strategic priorities and instruments for supporting innovations, in particular through tax incentives, preferential financing, grant support, and the development of a regulatory and legal environment. The conclusion is drawn about the necessity of further scientific substantiation and practical implementation of state policy aimed at the innovative development of the agricultural products market of Ukraine, which is an important prerequisite for enhancing its global competitiveness and ensuring sustainable economic growth.

THE EVOLUTION OF THEORIES OF COMPETITIVENESS AND THEIR APPLICATION IN ENHANCING THE EFFICIENCY OF DAIRY CATTLE PRODUCTION IN UKRAINE

Oleh RAKITIN, Anna PODSOKHA, Galina PRUSOVA — Thu, 28 Aug 2025 00:00:00 +0300

The article provides a comprehensive analysis of the evolution of competitiveness theories, tracing their development from classical approaches to modern institutional and innovation-evolutionary concepts, with a particular emphasis on the practical applications of these concepts for enhancing the efficiency of dairy cattle production in Ukraine. It is substantiated that the traditional theories of absolute and comparative advantages offered a methodological foundation for studying specialization and the formation of international trade; however, their explanatory capacity is limited under the conditions of globalization and European integration processes. The paper demonstrates that modern theories, particularly M. Porter’s “diamond model” and the factor approaches of Heckscher–Ohlin, enable a comprehensive assessment of competitiveness determinants, considering not only natural resources but also institutional frameworks, technological innovations, human capital, and the clustering of production. Special attention is given to the specifics of dairy cattle farming in Ukraine, which combines comparative advantages (availability of feed resources, land, and labor) with several structural constraints (investment deficit, technological backwardness, and insufficient institutional support). It is argued that strengthening the competitiveness of dairy products is possible through the comprehensive integration of provisions from various theories, including the use of resource-based and factor approaches, the implementation of innovative technologies, the digitalization of production processes, and the creation of agri-food clusters. The practical significance of this study lies in identifying methodological principles for developing a strategy that enhances the competitiveness of Ukraine’s dairy cattle sector in European and global markets. This strategy combines the development of the resource base, attraction of investments, institutional stability, and innovation-driven growth. The proposed approach offers opportunities to harmonize national agricultural policy with European market requirements, promote export diversification, and foster sustainable growth in the sector's economic performance.

DIRECTIONS FOR COORDINATING ASPECTS OF BUSINESS PLANNING AND ENSURING THE ECONOMIC SECURITY OF THE ENTERPRISE

Volodymyr PANCHENKO, Oksana PANCHENKO — Thu, 28 Aug 2025 00:00:00 +0300

The article focuses on the issues of, on the one hand, business planning, and, on the other hand, management of the economic security of the enterprise. It is argued that these, at first glance, little connected subjects of business management, in fact, are quite touching each other. Such a connection is traced, for example, in functional-resource decomposition. If during the management of the economic security of an enterprise, such components as financial, intellectual and human resources, technical and technological, and others are studied, then in business planning the main indicators of the financial and economic activity of the enterprise are planned in the following areas: financial, production, etc. In addition, the development of a business plan allows you to timely anticipate and, therefore, eliminate a number of challenges and threats to the functioning and development of a business. That is why the purpose of the study was to identify areas for harmonizing aspects of business planning and ensuring the economic security of enterprises (organizations). It is indicated that in the current complex realities of business, it is important to provide a separate section in the business plan, which will highlight information on planning the parameters of the enterprise's economic security during the implementation of its business project.The scientific novelty of the research results lies in the further development of methodological and applied principles for coordinating the policy of economic security management and implementing business planning for the functioning and development of a business entity. The applied significance of the research results lies in improving the regulatory and methodological support for business planning and ensuring the economic security of enterprises and organizations.

LOYALTY AS A FACTOR IN STRENGTHENING PARTNERSHIP RELATIONSHIPS BETWEEN AGRICULTURAL ENTERPRISES IN THE MARKETING ENVIRONMENT

Oleksandr SHAFALYUK — Thu, 28 Aug 2025 00:00:00 +0300

In the context of the modern marketing environment, strategic partnerships are becoming not only a tool for cooperation but a core mechanism for increasing competitiveness, adaptability, and long-term business sustainability. Agricultural enterprises, which operate under conditions of high market uncertainty, resource dependence, and seasonal risks, particularly rely on stable inter-organizational relationships. One of the critically important factors that strengthens such relationships is partner loyalty. It manifests itself through trust, readiness for long-term cooperation, mutual commitment, reduction of opportunistic behavior, active exchange of information, and joint efforts in the development of new products, technologies, and marketing solutions.

The article examines loyalty as a multidimensional phenomenon that includes emotional attitudes, normative commitment, behavioral manifestations, and innovative activity within partnerships. Special attention is paid to how loyalty promotes resilience to external shocks, reduces transaction costs, accelerates decision-making processes, and improves coordination between participants in the value chain. Loyal partners demonstrate a higher level of flexibility in negotiations, take into account the interests of each other, and participate in joint planning, investments, and risk-sharing mechanisms.

To better understand how loyalty affects the strengthening of partnerships between agricultural enterprises, the article analyzes its key structural components, the forms of its manifestation in inter-firm interaction, and the degree of its influence on cooperation efficiency. The relationship between cognitive, affective, and behavioral elements of loyalty and the effectiveness of strategic alliances is demonstrated through the prism of marketing cooperation. It is emphasized that loyalty directly affects such performance indicators as innovation intensity, contract stability, information transparency, and long-term profitability.

Building strong and lasting partnerships is a fundamental element of success for enterprises in the agrarian sector. Loyalty in this context is not merely an additional advantage or optional feature, but a strategic imperative that determines the viability and competitiveness of partnership networks. Therefore, the article substantiates the interconnection between partner loyalty and the marketing system of cooperative relations, highlighting its integrative and coordinating functions.

It is concluded that loyalty is not only a desirable attribute but the central strategic determinant in the modern marketing environment of agricultural enterprises. It serves as the foundation for forming strong, long-term, and mutually beneficial partnerships, ensures higher adaptability to market fluctuations, and contributes to the development of effective value-oriented collaboration in the agricultural sector.

MARKETING OF PARTNERSHIP RELATIONSHIPS IN AGRICULTURE AS A FACTOR IN ENSURING COMPETITIVENESS

Valerii BONDARENKO, Tetiana MOSTENSKA, Oleksandr LUTSII — Thu, 28 Aug 2025 00:00:00 +0300

Agriculture is characterized by a high level of uncertainty driven by weather fluctuations, seasonality of production cycles, and dependence on volatile global commodity prices. These factors significantly increase operational risks and make short-term agreements insufficient to ensure financial stability, supply continuity, and long-term planning. In this context, partnership marketing emerges as an effective strategic tool that enables the formation of strong, trust-based, and durable relationships between participants in the agricultural market. It contributes to risk reduction, enhances resilience to external shocks, and strengthens the reliability of cooperation across supply chains.

The article emphasizes that the key aspects of partnership marketing in agriculture include the development of trust and loyalty, the integration of digital technologies into communication and logistics, collaboration with suppliers and distributors, the formation of joint marketing strategies, and the enhancement of competitiveness through sustainability and innovation. These components help enterprises move from transactional relations to long-term strategic cooperation.

For the effective implementation of a partnership-based approach and the achievement of competitive advantages, a system of marketing tools is proposed. These tools are aimed at generating mutual value, improving information transparency, increasing trust, and fostering long-term loyalty, which in turn reinforces interaction in the market environment. The article also reveals the functions through which partnership marketing influences the competitiveness of enterprises, including cost optimization, image enhancement, risk-sharing mechanisms, and innovation transfer.

It is shown that partnership marketing in agriculture is becoming a key mechanism for forming sustainable competitive advantages. It combines economic, organizational, communicative, and innovative instruments that support the long-term development of enterprises and strengthen their positions in national and global markets. The proposed measures for effective marketing partnerships focus on establishing stable, mutually beneficial, and value-oriented relationships between enterprises in the supply chain and distribution networks. These measures encompass economic, organizational, communication, innovation and digital initiatives, as well as projects aimed at creating social value and corporate responsibility.

DIGITALIATION AS A STRATEGY FOR THE EFFICIENCY OF ACCOUNTING AND ANALYTICAL SUPPORT OF ENTERPRISE ACTIVITIES

Radmila PIDLYPNA, Erika YUHAS, Valeria SMOCHKO — Thu, 28 Aug 2025 00:00:00 +0300

The article is devoted to solving the current problem of today - the study of the use of information technologies in management, namely the digitalization of accounting and analytical processes and the introduction of the latest technical and technological tools to optimize production processes and ensure proper efficiency of enterprise management, which will allow to increase their efficiency by providing managers with tools for analyzing large data flows and analytical information. The systematic nature and basic principles of regulatory and legal regulation of accounting and analytical support for the activities of enterprises are analyzed. It is determined that the digitalization of accounting and analytical support for the activities of enterprises consists in the use of digital automation tools that have reduced the time and reduced the risks of erroneous conclusions associated with routine processes of processing large data sets. A reduction in administrative costs and risks associated with the circulation of documents on physical media is noted. The possibility of enterprise managers having access to joint storage, search and use of documents and data processing in real time was identified, which contributes to greater efficiency, accuracy and efficiency of decision-making processes. The main digital tools were analyzed and the advantages of automating processes in the accounting and analytical support system of the enterprise were identified. Problem areas, risks and strategic directions for resolving issues regarding the quality of information flow management and ensuring the security of confidential data were indicated, which necessitates the formation of digitalization strategies. The presence of problems in forming a digital culture of information handling and ensuring the end-to-end implementation of digital technologies in management activities was also identified, the solution of which is recommended within the framework of further scientific research.