STRATEGIC MANAGEMENT TOOLKIT FOR THE DEVELOPMENT OF AGRICULTURAL ENTERPRISES: TRADITIONAL AND INNOVATIVE APPROACHES

Abstract

The article examines the tools for strategic management of agricultural enterprise development through the lens of a combination of traditional approaches and innovative technologies. The agricultural sector, being the foundation of the Ukrainian economy, is significantly influenced by both external factors (global competition, climate change, and state policy) and internal ones (production efficiency, human resources, and resource base). In this context, strategic management becomes a key mechanism for ensuring the sustainable development and competitiveness of enterprises. Traditional tools of strategic analysis, such as SWOT, PEST, GAP analysis, Ansoff, and BCG matrices, remain relevant for determining the strategic guidelines of agricultural enterprises. At the same time, modern business conditions require the use of innovative approaches, particularly the implementation of the Balanced Scorecard, KPIs, benchmarking, and scenario analysis. A significant trend is the increasing digitalization of the agricultural sector, which is leading to a rise in the role of artificial intelligence, Big Data systems, and precision farming technologies in strategy development. These tools provide quick access to large amounts of data, increase the accuracy of forecasts, and contribute to cost optimization and risk reduction. It is emphasized that the combination of traditional and modern management methods enables the achievement of a synergistic effect, ensuring not only the effectiveness of current activities but also resilience to external challenges. The emphasis is placed on the need to adapt international experience to Ukrainian realities, as well as on developing an innovation-oriented approach to strategic planning in the agricultural business. The proposed review of strategic management tools identifies significant opportunities for enhancing the efficiency of agricultural enterprises. Further research in this area should focus on developing models that integrate artificial intelligence and digital technologies into the strategic management system, taking into account the specific characteristics of agricultural production in Ukraine.