TOOLKIT FOR DEVELOPING SOCIAL RESPONSIBILITY OF CONSUMER SERVICES ENTITIES

Abstract

The article focuses on the study of the processes of forming and implementing a socially responsible policy of economic agents. The peculiarities and relevance of planning and implementing socially oriented measures by enterprises operating in the field of consumer services are mentioned. Thus, the purpose of the study was to generalize, form and develop a toolkit for activating and increasing the effectiveness of social responsibility of consumer services entities. The work analyzed transformational changes in the priorities and directions of implementing a socially responsible policy of consumer services enterprises. The vectors of management of development and implementation of socially responsible behavior of subjects of the sphere of consumer services are substantiated. It is argued that management of the social subsystem is closely interconnected with management of operational activities and finances. Thus, it is shown that these components, as parts of the overall management system, ensure the organization of collective labor and the rational use of the resource potential of the enterprise, which is a necessary condition for achieving high efficiency of economic activity. It is concluded that the introduction of a mechanism for investing in social programs allows top management of consumer services entities to effectively distribute and use available resources to achieve goals in the social sphere. A generalized list of management measures to improve the activities of consumer services entities is proposed, relevant performance indicators are provided, and key success factors are identified, the implementation of which will contribute to increasing the level of social responsibility in the activities of entities in the sector of providing consumer services to the population.