NEURO-LINGUISTIC PROGRAMMING IN THE PROFESSIONAL COMMUNICATION OF A CONSTRUCTION AND ARCHITECTURE PROJECT MANAGER

Abstract

The scientific paper explores the specifics of applying NLP communication in the professional activities of a manager in an architectural and construction company. The relevance of using rapport techniques for effective interaction with various professional groups in the context of transformation in the construction industry has been substantiated. Theoretical foundations of NLP approaches and their practical application in management activities have been analysed. The main elements of rapport have been examined: nonverbal mirroring, verbal mirroring, emotional synchronization, and alignment with the interlocutor’s values. Techniques for establishing rapport are described in detail, including crossover mirroring and calibration. A review of scientific studies by domestic and foreign scholars regarding the use of NLP techniques in professional communication and management activities has been conducted. Practical examples of NLP technique application in various communicative situations within an architectural and construction company are presented: in communication with clients, architects, builders, suppliers, investors, and the project team. A system of practical recommendations for implementing NLP communication into managerial practice is proposed, including diagnostics of the communicative environment, development of communication protocols, enhancement of team interaction, and conflict management. A system for evaluating the effectiveness of NLP approach implementation has been developed, based on quantitative and qualitative indicators such as the speed of managerial decision-making, the percentage of tasks completed on time, employee satisfaction level, and the quality of interdepartmental cooperation. Particular attention is paid to the impact of NLP techniques on improving project management efficiency and optimizing business processes in architectural and construction companies. The specifics of applying different communication strategies depending on the interlocutor’s professional profile and the context of interaction have been analysed. Key success factors for implementing NLP approaches into the corporate culture of the organization have been identified. The features of adapting communicative approaches to the specifics of various departments have been considered: from the project office to production units, from the financial sector to customer service. The influence of digital transformation on communication processes has been studied, and ways of integrating NLP techniques into modern communication platforms have been proposed. The results of the study demonstrate that the use of rapport techniques significantly improves the quality of communication, reduces conflict levels, increases team motivation, and optimizes the implementation processes of construction projects. The practical value of the obtained results lies in the development of a system of recommendations for integrating NLP techniques into the daily management practices of an architectural and construction company, which provides a foundation for enhancing overall management efficiency and strengthening the organization’s competitive position in the market. Mechanisms for monitoring and evaluating the effectiveness of communication processes through KPI systems and regular surveys have been proposed, as well as approaches for developing a crisis management and strategic communication system.

The study has both theoretical and practical significance for the development of management science and practice in the construction industry, offering innovative approaches to organizing communication processes and improving the efficiency of managing construction projects.