THEORETICAL ASPECTS OF DETERMINING THE INNOVATION ACTIVITY OF INDUSTRIAL ENTERPRISES IN THE CONTEXT OF DIGITALIZATION

Abstract

Today's conditions and the pace of digitalization make it possible to emphasize the importance of introducing innovations and developing innovative activities, which will improve the performance of industrial enterprises. It is determined that innovation activity ensures the implementation of innovative processes for the development, testing, implementation, and use of innovations at enterprises. It is proved that innovations include innovations, production of new products, goods or improvement of existing ones, which allows to form competitive advantages and increase the level of competitiveness. It has been found that a prerequisite for effective innovation activity, implementation of innovation processes, and introduction of innovations is the innovation activity of enterprises, which covers a set of interrelated actions and dynamic processes for their implementation. A thorough study of the existing approaches of scholars to the interpretation of the concept of “innovation activity” is carried out. According to the results of the study, the definition of innovative activity of industrial enterprises was clarified and it was considered as a complex of interrelated actions and dynamic processes that are formed and implemented through a strategy of innovative activity, which ensures innovative activity, promotes the development, implementation of innovations, and production of innovative products through the rational use of innovative resources, taking into account the influence of the innovative environment, external and internal factors, which will contribute to the sustainable and innovative development of enterprises, and the achievement of an innovative effect in the conditions of digitalization. It is substantiated that an important role in ensuring the innovative development of enterprises is played by the strategy of increasing the innovative activity of industrial enterprises and the interpretation of this concept is clarified by taking into account the relationship between the categories of strategy, innovative activity, innovative processes, innovative activity, innovations, innovative development. It is determined that the application of the strategy of increasing the innovative activity of industrial enterprises will allow to ensure innovative development, which will affect the achievement of a synergistic effect.