INNOVATIVE TECHNOLOGIES AS A FACTOR IN STRENGTHENING THE ECONOMIC POTENTIAL OF AGRIBUSINESS

Abstract

The article explores innovative technologies as a key factor in enhancing the economic potential of agribusiness under transformational processes at both global and national levels. Particular attention is paid to the analysis of the impact of digitalization, automation of production processes, the introduction of the Internet of Things (IoT), Big Data technologies, precision farming systems, and modern biotechnologies on the formation of sustainable competitive advantages for agricultural enterprises. It is determined that the use of innovative solutions contributes to increasing productivity, optimizing costs, improving resource management efficiency, and enhancing the quality of management reporting.
The main directions of implementing innovative technologies into agribusiness practice are analyzed, including automated crop monitoring, smart machinery management, yield forecasting, risk modeling, and the use of new-generation biological products. The importance of innovation as a driving force for the sustainable development of the agricultural sector is emphasized, particularly in the context of adapting to climate change, demographic trends, growing food security demands, and intensified international competition.
The necessity of integrating innovations into the strategic planning of agricultural enterprises, taking into account national market development characteristics, the institutional environment, and the level of technological readiness, is substantiated. The prospects for forming innovation-oriented business models in agriculture are outlined as prerequisites for increasing the economic resilience and competitiveness of agribusiness in the new economic reality.