INNOVATIVE STRATEGIES FOR MANAGING ENERGY EFFICIENT ENTERPRISES IN THE CONTEXT OF INDUSTRIAL TRANSFORMATION

Abstract

This article investigates contemporary approaches to managing energy-efficient enterprises within the context of profound industrial transformation. The research analyzes the evolution of energy efficiency concepts from reactive tactical models to integrated strategic frameworks and identifies key challenges faced by enterprises in the Industry 4.0 environment. The paper systematically investigates the impact of energy, environmental, technological, and institutional factors on the transformation of management approaches, with particular attention to the Ukrainian context characterized by high energy intensity of the economy and post-war reconstruction opportunities.
The study develops a comprehensive classification of innovative management strategies, categorizing them into technological (Smart Metering, IoT-based Energy Management, AI and Big Data), organizational-managerial (Lean Energy Management, ESG integration, Energy Performance Contracting), and institutional-financial (green bonds, energy service companies, carbon financing) approaches. Through analysis of empirical data from 50 industrial enterprises surveyed during 2022-2024, the research reveals a fundamental shift in perception of energy efficiency from a «cost center» to a «strategic asset» and source of competitive advantage.
The paper proposes strategic adaptation models for enterprises responding to energy landscape changes based on risk-oriented management, business platformization, and innovative partnership. These models create a foundation for proactive risk management, integration of diverse technologies and services, and pooling of resources and competencies to address complex energy challenges. The results establish a theoretical and methodological basis for developing effective strategies for managing energy-efficient enterprises in Ukraine's transforming industrial sector, contributing to improved competitiveness, energy resilience, and decarbonization in alignment with international commitments.