METHODOLOGY FOR ANALYZING FACTORS FOR INCREASING REVENUE AND ENSURING COMPETITIVE DEVELOPMENT OF RESTAURANT BUSINESS ENTERPRISES

Abstract

The article examines the issues of functioning and development of restaurant business enterprises in Ukraine, the impact of economic instability and other factors on the restaurant industry of Ukraine. It is noted that this sector of the economy is most vulnerable to external influences, but at the same time restaurant enterprises have lower barriers to entry into the market. During a full-scale war, these enterprises face serious challenges, such as the destruction of enterprises and their infrastructure, as well as the deterioration of logistics and product supply conditions. This has made it urgent to implement, on the one hand, an anti-crisis policy to restore their activities as a prerequisite for the development of entities of this type of economic activity, and, on the other hand, the implementation of a system of measures aimed at strengthening the competitive positions of restaurant business entities. It is shown that one of the leading criteria and at the same time conditions for the competitive development of restaurant business enterprises is the volume of their income. The purpose of the article is to develop and test the author's methodological approach to analyzing factors for increasing income and ensuring the competitive development of restaurant business enterprises.
The applied significance of the research results lies in the formation of provisions in terms of identifying factors for increasing the volume of economic activity of restaurant business entities. The scientific novelty of the research results lies in the further development of the methodology for analyzing the income of restaurant business entities.