LOGISTIC APPROACH TO INVESTMENT PROJECT MANAGEMENT

Abstract

The article considers some aspects of the application of the concept of logistics management in the context of managing the investment and innovation activities of an enterprise. The feasibility of expanding the scope of the logistics approach to managing not only purchasing and sales activities, but also financial, investment and innovation, personnel management, etc. (including investment project management) is substantiated. The features of the application of the logistics approach, analysis and synthesis of the studied system as a management tool are highlighted. The application of the logistics approach to managing innovation and investment activities involves solving certain tasks at different levels of management: strategic, tactical and operational. Strategic logistics includes long-term planning, coordination and optimization of processes, allows you to form long-term competitive advantages of the enterprise. Tactical logistics combines strategic goals with operational activities, ensuring effective functioning within the project. Operational logistics is aimed at ensuring flexibility and adaptability, minimizing risks and losses due to rapid response to changes. The main directions and tasks of strategic, tactical and operational logistics in the management of investment projects are highlighted and detailed. The main attention is paid to the following areas: resource provision, effective supply chains, flexibility and adaptability, digitalization and analytics, risk and cost management, coordination, control and adjustment, response to challenges and threats. Five key stages of logistics management of investment projects are highlighted: analysis and planning, organization of resource provision, coordination and interaction, monitoring and control, implementation and evaluation of results. The prospects for applying the logistics approach in the management of investments and innovation processes are highlighted.