ASSESSMENT OF THE MACROENVIRONMENT AND ADAPTABILITY OF FOOD INDUSTRY ENTREPRENEURIAL STRUCTURES UNDER WARTIME AND POST-WAR CONDITIONS

Abstract

The article assesses the macroenvironment and adaptability of entrepreneurial structures in the food industry under wartime and post-war conditions. The relevance of the study is substantiated by the high level of uncertainty, instability, and operational risks faced by enterprises as a result of military actions, disruption of logistics chains, changes in market conditions, and transformational processes associated with post-war economic recovery. It is determined that ensuring the adaptability and flexibility of entrepreneurial structures is a crucial prerequisite for maintaining their competitiveness, resilience, and operational efficiency.

A comprehensive assessment of the macroenvironment in which entrepreneurial structures operate was conducted based on international indices, including the Economic Freedom of the World (EFW), Corruption Perceptions Index (CPI), Fragile States Index (FSI), Global Peace Index (GPI), Global Innovation Index (GII), and Network Readiness Index (NRI). The results of the analysis made it possible to determine the level of instability, uncertainty, and turbulence in the external environment, as well as to identify trends in digitalization and the gradual recovery of economic activity. It was established that current business conditions exhibit the characteristics of a VUCA environment, requiring the application of adaptive and flexible management approaches.

The study examines macroeconomic trends in the development of Ukraine’s economy and sector-specific features of food industry enterprises during wartime and post-war periods. The importance of the industry for ensuring national food security, sustaining economic activity, and creating prerequisites for post-war recovery is substantiated. It is determined that food industry enterprises demonstrate a higher level of adaptability compared to many other sectors of the economy; however, their effective functioning requires the implementation of flexible management instruments.

Based on financial indicators, the adaptability and flexibility of food industry entrepreneurial structures were assessed. The levels of enterprise flexibility were identified, and their relationship with the ability to respond to external environmental challenges was established. The findings of the study can be used to develop adaptive managerial decisions, enhance enterprise resilience, and improve flexible management systems under conditions of wartime and post-war transformations.