FINANCIAL SECURITY OF ENTERPRISES IN THE CONTEXT OF ANTI-CRISIS MANAGEMENT AND STRATEGIC RISK MANAGEMENT

Abstract

The article analyzes the theoretical and practical aspects of ensuring enterprises' financial security in the context of anti-crisis management and strategic risk management. Financial security is considered a key element of an enterprise's overall economic stability, its impact on competitiveness, and its ability to withstand crisis phenomena. The main internal and external factors influencing financial security are identified, including financial stability, capital structure, management efficiency, macroeconomic conditions, and market risks.

Special attention is given to developing a structural-logical scheme that illustrates the relationship between anti-crisis management and strategic risk management in ensuring an enterprise's financial security. Three main approaches to anti-crisis management are substantiated: preventive, adaptive, and reactive. The preventive approach focuses on early threat detection and implementing preventive mechanisms. The adaptive approach involves a prompt response to changes in the business environment and financial strategy adjustments. The reactive approach is applied in cases where a crisis has already occurred and includes financial restructuring and enterprise stabilization measures.

An integrated financial security management model is proposed, which combines short-term anti-crisis measures (cost optimization, debt restructuring, and additional financing) with long-term strategic risk management measures (income diversification, early warning systems, and financial planning).

The research results confirm that the comprehensive application of anti-crisis management and strategic risk management enhances enterprises' financial security and resilience to economic fluctuations. The proposed recommendations can be used to improve financial management systems in enterprises and develop state policies for regulating business financial stability in an unstable economic environment.