INNOVATIVE STRATEGIES OF ORGANIZATIONAL DESIGN IN THE CONTEXT OF CHANGE

Abstract

The article examines the impact of martial law on the organizational design and management strategies of Ukrainian enterprises, focusing on the adaptation of traditional approaches to new challenges. Martial law requires careful design of organizations' activities, clear goals, and the use of appropriate technologies that meet the new conditions: traditional methods may not be effective enough in the context of military conflicts, forcing the consideration of new strategies and approaches to organizational design. The study analyzed various methods of work redesign, including expanding responsibilities, creating autonomous workplaces, introducing quality circles, and flexible work schedules. It was found that these methods can significantly increase employee satisfaction and productivity, but to achieve optimal results, they must be adapted to the specific context of the organization, its goals, culture, and structure. Particular attention is paid to the introduction of digital tools and innovative technologies that facilitate the organizational design process. In particular, new-generation ERP systems (ERP II) allow organizations to manage resources more efficiently, integrate with contractors, and coordinate business processes. Designing business processes using the SADT, IDEF and ABC methodologies helps to improve management efficiency, optimize resources and increase the sustainability of enterprises in an unstable environment. The article also discusses the issue of efficiency in IT companies, where it is important to combine internal and external indicators. For large IT corporations, the use of social comparison with competitors remains relevant, which allows assessing efficiency by such criteria as market share, customer feedback, and the ability to quickly adapt to changes, and proves the feasibility of using an integrated method.