STRATEGIC MANAGEMENT AS A TOOL FOR ENSURING THE STABLE DEVELOPMENT OF THE ENTERPRISE

Abstract

The article substantiates the importance of implementing strategic management at enterprises in view of the need to constantly solve a number of key tasks in ensuring stable development. It is emphasized the need to implement the principles of analysis, initiation, design and others, the observance of which involves the transition of the enterprise management system from current and operational regulation to strategic, including the development of plans, forecasts or other strategic documents. The key elements of strategic management to ensure the stable development of the enterprise are defined - analysis of the external environment, analysis of internal opportunities, strategic planning of competitive positions, analysis of the influence of factors on strategic development, constant updating of the strategic management system. It has been proven that strategic management is a key tool for ensuring the stable development of an enterprise, as it allows you to determine long-term goals and means for adapting to a changing business environment, effectively use your resources and achieve competitive advantages. It is substantiated that in the conditions of constant changes in the external environment, strategic management helps to ensure stability and growth even in difficult and unpredictable conditions. Clearly, there is no universal strategy, and each enterprise must create its own model of change to ensure sustainable development. Thus, the system of strategic management should be dynamic, integrated and aimed at ensuring the stable and sustainable development of the enterprise in the conditions of a constantly changing market. It is important that in order to ensure stable development, the management of the enterprise should focus on the development of tools in accordance with specific conditions, taking into account the specifics of the industry, strategic goals, resources and the competitive environment.