FINANCIAL RESOURCES AND THEIR TRANSFORMATION UNDER THE INFLUENCE OF DIGITALIZATION OF MODERN AGRIBUSINESS

Abstract

The results indicate a "transitional period", when the management of financial resources gradually becomes the driver of the digital transformation of agribusiness. In the context of martial law, this period requires additional incentives, among which we proposed the introduction of government programs to subsidize digital technologies in agriculture, the development of infrastructure for access to digital finance in remote regions, and the provision of stable financial regulation to mitigate the negative impact of digital technologies - finances for the economic activity of agribusinesses. Effective financial regulation weakens the negative impact and creates conditions for accelerating adaptation to digital innovations. Promoting digital finance in emerging agricultural and food markets is important to most agribusinesses seeking qualitative development. Considering the risks of martial law when implementing digital technologies is a key aspect of improving the effectiveness of these initiatives. Comprehensive measures to reduce the impact of crisis conditions can become the foundation for the sustainable development of Ukrainian agribusiness. To increase food security, efficient production, processing, and sale of agricultural products, forming an uninterrupted supply chain is important for ensuring the quality and sufficiency of food products and reducing food waste.

Agricultural enterprises play a crucial role, and the growth of operating income plays a vital role in ensuring rhythmic functioning while at the same time indicating the quantity and quality of the market supply of food.

Thus, this study aims to examine the impact of digital financing on the management of agricultural enterprises by analyzing the impact of digital financing on the operating profit and financial performance of agricultural production. The study shows that digital financial resources help to increase the operating income and financial performance of agricultural production and contribute to increasing the operating income of agriculture by increasing the supply of financing, accelerating the liquidity of stocks, and supporting investments. In addition, inclusive digital finance is more effective for the growth of agricultural activity due to its spread to all areas of the global economy.