MANAGEMENT OF THE FINANCIAL STABILITY OF AN ENTERPRISE IN THE MODERN CONDITIONS OF ECONOMIC DEVELOPMENT

Abstract

The article explores the content and clarifies the essence of "financial stability of an enterprise" as a complex concept. The mechanism for managing the financial stability of an enterprise is presented in terms of five interconnected blocks. Factors that affect the effectiveness of the enterprise's activities and financial stability are considered. Directions for improving financial stability management based on improving the enterprise's financial policy are proposed.

In our opinion, the financial stability of an enterprise should be understood as the state of the sources of financial resources of the enterprise, their qualitative distribution and use, which contributes to the effective development of the business entity based on the growth of its profit and capital, provided that solvency and creditworthiness are maintained in the conditions of a possible level of financial risk. Thus, the mechanism for managing the financial stability of an enterprise can be presented as a set of interrelated blocks: elements of financial stability management ( financial methods, market mechanism, legal regulation, regulatory support, information support); goals of the management mechanism (profit growth, prevention of bankruptcy and major financial failures, consolidation of the enterprise in a certain market, improvement of the welfare of employees and management); analysis of the enterprise management policy (asset management, capital management, cash flow management, cost and sales management, financial risk management); methods and tools for managing financial stability (general economic, forecasting and analytical, special); results of financial stability management (optimization of activities, increased competitiveness, development of a financial strategy, cost reduction, increased profit).

The proposed algorithm for managing financial stability will allow the management of the enterprise to ensure the optimal level of its financial stability, based on rational management of capital, cash flows and financial risks, taking into account internal and external factors.