METHODOLOGICAL AND APPLIED ASPECTS OF BUSINESS STATISTICS IN THE FIELD OF MANAGEMENT OF THE COMPETITIVENESS OF A BUSINESS ENTITY

Abstract

The article emphasizes the role and importance of the development and use of information and analytical support in the processes of managing the competitiveness of a business entity. As a relevant basis, business statistics are considered as a new direction of the formation of statistical data on the course of economic processes and phenomena, but not at the level of the national economy, its functional spheres, regions, branches of the economy, etc., and at the level of business processes of the entity, directly in its internal and external environment. It is pointed out that competitiveness serves as a critically important characteristic of an economic agent's ability to sustain functioning and viability in conditions of instability and uncertainty. It is noted that competitiveness in itself is a systemic and complex characteristic. Therefore, for its analysis and evaluation, an extensive system of data collected in the course of business analytics of the economic entity is necessary. Therefore, the purpose of the research was to define and generalize the methodological and applied aspects, as well as to develop solutions for business statistics in the management system of the economic entity's competitiveness. A system of methodology of business statistics analysis and diagnosis of the state of competitiveness of the enterprise has been developed. Imperatives and basic provisions for strengthening the competitive positions of enterprises have been determined. The system of indicators of business statistics for managing the competitiveness of an economic entity is presented in the form of internal and external blocks. The goals and objectives of the company's policy to strengthen its competitive positions are indicated. The scientific novelty of the obtained results lies in the further development of methodical approaches to analyzing the state and level of competitiveness of economic entities.