SUSTAINABLE DEVELOPMENT OF ENTERPRISES: ESSENCE OF THE CONCEPT, PROSPECTS, AND OBSTACLES

Abstract

The article discusses the concept of sustainable development in the context of modern challenges and opportunities for enterprises, particularly in Ukraine. The research is based on an analysis of international documents, including the Agenda for Sustainable Development until 2030, as well as Ukrainian national strategies that integrate the Sustainable Development Goals (SDGs). The justification of the topic emphasizes the importance of combining economic growth with environmental and social responsibility, which is critically necessary to ensure sustainable development. The relevance of the topic and the existence of previously unresolved parts of the problem form the aim of the research, namely the systematization, generalization, and improvement of existing approaches to defining the concept of sustainable development of enterprises, as well as identifying prospects and obstacles to sustainable development for Ukrainian enterprises. The analysis of literature sources allowed for the formulation of the concept of sustainable development, defined as a process ensuring long-term economic growth of an enterprise that harmoniously integrates economic, environmental, and social aspects of activity. The management concept of sustainable development involves the efficient use of resources, environmental preservation, improvement of the quality of life for employees and communities, as well as ensuring competitiveness in a complex and dynamic external environment. The main components of the mechanism for ensuring sustainable development of enterprises are presented, including strategic planning, economic stability, environmental management, social responsibility, innovations, and technological development. The research identified the main directions of sustainable development in Ukraine, particularly increasing competitiveness through the implementation of sustainable development principles, effective resource utilization, and the development of environmental awareness among enterprises. However, despite the prospects, there are several serious obstacles, such as the lack of clear government policy, financial difficulties, and inadequate infrastructure for the implementation of sustainable projects. The article emphasizes that overcoming these barriers requires the development of a comprehensive strategy that includes government support, the development of innovative technologies, and the enhancement of environmental awareness in society.