TOOLKIT FOR THE IMPLEMENTATION OF THE POTENTIAL DEVELOPMENT OF THE TOURIST COMPLEX OF THE REGION

Abstract

The article highlights problematic aspects, as well as indicates obstacles to the development of the tourist complex (using the example of the Ukrainian Carpathian region). It is emphasized that an effective state policy of stimulating the development of tourism and the tourism sector of the regional economy is one of the prerequisites for improving local economic development, developing the infrastructure of remote settlements, activating entrepreneurship, ensuring employment and increasing the income of the local population. The purpose of the research is to substantiate the tools and means of the state policy of realizing the potential of the development of the tourist complex of the region. Among the instruments of state policy, the most effective and promising are financial and credit and investment support, simplification of permitting and approval procedures, professional consulting support, improvement of the environment for private investment of the population in business, including the investment of migration capital. It was concluded that the activation and improvement of the effectiveness of the state policy of stimulating the development of the tourist complex can become a powerful factor in ensuring local economic development, employment of the population and improvement of its quality of life. Instruments that can be implemented for the further progress of the tourist complex of the region are local guarantees for enterprises that attract credit resources for the modernization of tourist facilities and tourist infrastructure, use of revolving funds, creation of tourist clusters, inter-municipal cooperation of communities in the field of tourism, holding of cultural and sports events, creation of investment attraction centers; financial leasing for the purpose of purchasing equipment and equipment, machinery and technologies, tax incentives, inter-municipal cooperation in the field of resource and organizational support of small business entities in tourism, local target programs, public-private partnership in the field of capital investment in tourism facilities.