GLOBAL TRENDS IN THE DEVELOPMENT OF THE WORLD MARKET OF INFORMATION TECHNOLOGIES: CHALLENGES AND OPPORTUNITIES FOR IT COMPANIES

Abstract

The article examines global trends in the development of the world information technology (IT) market, which determine new opportunities and challenges for IT enterprises. Key factors affecting the market are analyzed, including the development of artificial intelligence, cloud technologies, big data processing and the Internet of Things. The main challenges faced by IT companies are identified, such as competition for talent, cyber security and political instability in various regions. The role of IT outsourcing, which remains an important tool for optimizing costs and improving business efficiency, is considered separately. The influence of the latest technologies on the transformation of business models, which forces companies to constantly adapt to changes, is studied. The need for investments in the development of employee competencies and the implementation of innovative solutions to preserve competitive advantages is emphasized. The importance of strategic management and flexibility in response to global economic and political challenges is emphasized. The impact of regulatory changes on the activities of IT enterprises is considered, in particular, the strengthening of control over data processing. The potential for geographical expansion of the IT market has been determined, where Asian countries remain the key players, albeit with certain challenges for other regions, such as Ukraine. It was concluded that the successful functioning of IT companies in modern conditions depends on their ability to quickly adapt, effective use of technologies and strategic management of innovations.