IMPROVEMENT OF STRATEGIC MANAGEMENT OF COMPETITIVE POSITIONS OF THE ENTERPRISE
DOI:
https://doi.org/10.31891/mdes/2022-3-6Keywords:
competitiveness, competitive positions, enterprise management, strategizing, development policyAbstract
The purpose of the study is to develop methodological and applied provisions aimed at improving the strategic management of competitive positions of the enterprise.
The study reveals the relevance of the problem of improving the methods of strategic management of competitive positions of the enterprise. The model of realization of process approach to strategic management of competitive positions of the enterprise which includes a control subsystem, a subsystem of management of competitiveness of the enterprise which, in turn, includes a functional subsystem (organizational, personnel, financial, technological, information and legal maintenance) and process subsystem is developed. -management, financial and analytical, market and sales business processes).
The purposes of improvement of the system of strategic management of competitive positions of the enterprise which are built according to elements of process subsystem of management of competitive positions are defined. It is shown how the implementation of these goals provides the application and combination of key management concepts.
The provisions of the organizational and economic mechanism for improving the competitive position of the enterprise using a set of methods and means to influence the improvement of structural components of business development, as well as the formation of a reliable management system by creating an appropriate service or delegating functions to other structural units.
The scientific novelty of the research results is to improve the theoretical and methodological foundations of managing the competitiveness of the business entity by developing a model for implementing a process approach to strategic management of competitive positions of the enterprise.
The practical significance of the study lies in the possibility of improving the existing organizational systems for managing the competitiveness of business entities.
References
Bilen'kyj, O. Yu. (2015). Analysis of the competitive strategies of TNCs in the context of globalization of economic activity. Economic analysis. Vol. 2. pp. 36-41.
Vasyltsiv, T. G., Yaroshko О. R. (2018). Financial security of the enterprise: place in the system of economic security and priorities of strengthening at the post-crisis stage of economic development. Scientific Bulletin of LTEU of Ukraine. Vol. 21.2. pp. 132-136.
Diachenko, T. A. (2015). Competitive strategies of industrial companies that provide repair services. Biznes Inform. Vol. 6. pp. 150-154.
Yankovyj, O.H. (2013). Competitiveness: assessment of the level and areas of improvement. Atlant. Odesa. Ukraine.
Lupak, R. L., Didych, А. М. (2017). Economic bases of ensuring the competitiveness of the enterprise in market relations. Scientific Bulletin of LTEU of Ukraine. Vol. 20.6. pp. 248-252.
Panasenko, D. (2008). Systematic approach to competitiveness indicators. Formation of market relations in Ukraine. Vol. 3. pp. 19-24.
Rodionov, P. Yu. (2015). Features of the development strategy of the enterprise in terms of the information economy. Scientific Bulletin of Uzhhorod National University. Vol. 1 (42). pp. 64-68.
Romanko, O. P. (2009). Determinants of competitiveness of machine!building enterprise. Actual problems of economy. Vol. 3. pp. 113-126.
Frolova, T. O. (2009). Corporate strategy global investment business. Effective economy. URL: http://www.economy.nayka.com.ua/?op=1&z=1130&p=1
Tsyhanok, O. O. (2009). Analysis of the position of the company in the competition for the method of competitive advantage. Actual problems of economy. Vol. 9. pp. 155-162.
Cherep, A. V. (2012). Methodological approaches to assessing the competitiveness of enterprises. Innovative economy. Vol. 8 (34). pp. 77-79.
Chumak, L. F. and Harkava, L. V. (2013). Key aspects of the competitiveness of enterprises. Biznes Inform. Vol. 1. pp. 212-215.
Vasyltsiv, T. G., Lupak, R. L., Kunytska-Iliash, M. V. Strategic approaches to the effective use of intangible assets as a condition for strengthening the competitiveness of enterprise. Scientific Bulletin of Polissya. № 2 (14). pp. 8-15.
