MODELING OF MICROENTERPRISE ACTIVITY
DOI:
https://doi.org/10.31891/mdes/2024-11-6Keywords:
net income, microenterprise activity, material costs, number of personnel, cost of fixed assets, econometric modeling, forecastingAbstract
The scientific article examines the process of evaluating the result of modeling microenterprise activity by means of econometric modeling. The main approaches to the process of modeling the results of the business entity's activity under dynamic conditions of economic development are presented. The impact of COVID-19 and Russia's military aggression on the performance of domestic enterprises is highlighted. General approaches to modeling the activity of a micro-enterprise, which involve the establishment of goals, characteristic tasks and criteria of this process, have been studied. This made it possible to form the basic principles of a complex model of business entity activity. Diagnosis and subsequent econometric modeling made it possible to provide an estimate of the size, determine the main trends in the change of the net income of the micro-enterprise, and establish leading directions for its improvement. This made it possible to form the main factors that influence the performance: the cost of the means of production and the number of employees. Having investigated the influence of selected factors on the change of the resulting indicator, several econometric models of the change in net income from the provision of microenterprise services were built and its further forecasting was carried out. Forecasting of net income was carried out on the basis of existing microenterprise trends and using an expert method regarding the increase in the cost of means and labor items and the unchanged number of personnel. Both options gave positive growth in net income from services provided. Depending on the dynamism of the market environment, these models can be recommended for implementation in microenterprise management practice.
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