CRISIS MANAGEMENT AS A COMPREHENSIVE SYSTEM OF CRISIS PREVENTION

Abstract

Enterprise crisis management is a set of measures and strategies to overcome crisis situations and ensure the sustainable development of an organization. In the current dynamic business environment, companies need to prepare for possible crises. It is also important to respond effectively to threats and problems. Crisis management is an integral part of strategic planning and enterprise management. It involves analyzing the current situation, identifying risks and vulnerabilities, and developing plans to prevent and respond to crises. Competent crisis management allows a company to minimize losses, maintain competitiveness and find new opportunities for its development. 

The modern business environment is characterized by a high degree of uncertainty, complexity and volatility. Companies face economic downturns, financial problems, changing market conditions, competition, technological changes, natural and social disasters, etc. In the face of such instability, businesses need to respond to threats and problems in a timely manner, prevent crises or quickly recover from them, minimizing losses. Globalization and increased competition make businesses more vulnerable to crises. International markets, changes in legislation and the political situation, trade wars, and financial crises in different countries can affect the stability and performance of enterprises. Crisis management helps to adapt to changes, find new opportunities, and remain competitive in difficult conditions.

The purpose of the article is to substantiate the tools for managing crisis situations, managing the ability to quickly adapt to changes and successfully overcome the crisis.