SYSTEMATIZATION OF THEORETICAL AND METHODOLOGICAL APPROACHES TO THE FORMATION, IMPLEMENTATIONS AND SIMULATION OF INNOVATIVE DEVELOPMENT MANAGEMENT STRATEGIES AND FINANCIAL ECONOMIC SECURITY OF ENTERPRISES

Abstract

The main principles of construction of strategies of innovative development and financial and economic security of the enterprise with establishment of the basic classification systems of maintenance of their components are formed in work. Indicators of financial and economic security in the context of the system of assessing the level of innovative development of the enterprise are determined. A comprehensive system for increasing the level of components of innovative development of the enterprise has been developed. The calculation of the effect indicator from the implementation of measures to eliminate weaknesses that affect the level of innovative development and the state of financial and economic security of the enterprise.

In accordance with modern conditions conducive to innovative development of enterprises and types of development strategies, it is advisable to identify the following five types of strategies: innovation leader strategy; position retention strategy; strategy of strengthening positions; strategy of radical transformations; survival strategy. These strategies should be based on such characteristics of innovation development as innovation activity, provision of the enterprise with innovative resources and efficiency (effectiveness of innovation activity).

The implementation of the strategy requires the company a set of measures: improving the production base, logistics system, optimizing the structure of the distribution network and the system of movement of goods, adapting them to changes in the market situation. At the same time, the organizational structures of management are being restructured, its workers, specialists and managers are gaining experience, a system of relations with economic contractors is being established, and an image is being created and strengthened. That is, its potential for innovative development is growing. On this basis, its adaptive capabilities to changes in the environment are expanding. And this allows you to realize new market opportunities, to penetrate into new areas of activity that were previously inaccessible to the company.