DIVERSIFICATION AS ONE OF THE DIRECTIONS OF INNOVATIVE DEVELOPMENT OF AGRICULTURAL ENTERPRISES

Abstract

The article analyzes the theoretical foundations of the introduction of diversification into the activities of agrarian business entities as an innovative process. The peculiarities of diversification activities of agricultural enterprises are revealed and their expediency is substantiated. It was determined that diversification in the innovative activity of agricultural enterprises determines the production of innovative products, which will ensure an increase in its level of competitiveness and level of profitability. It was revealed that the main problems that will restrain the development of full-fledged diversification and innovation activities in modern agricultural enterprises are: lack of interrelationships between monetary, credit, budget, financial policies and the policy of economic growth; lack of close relationships between scientific developments and production; imperfection of intellectual property law systems; lack of financing, demand for goods, adequate personnel potential; lack of information provision regarding new and innovative technologies and target sales markets for the introduction of new production and some others. It was determined that the introduction of diversification strategies into the innovative activity of agrarian enterprises, as the basis of the innovation process, should become the main factor for ensuring its effective functioning and ensuring strategic development. The directions for intensifying diversification in the activities of agricultural enterprises, as the main innovative process, are substantiated, including the production of fundamentally updated and improved existing types of products through the toolkit of increasing their quality characteristics and effectiveness of implementation; introduction and development of innovative progressive technological processes, technical equipment and production mechanisms; full and effective use of the available technical and technological potential; effective redistribution and use of existing resources in the directions of modern technical development; search for new sources of obtaining and attracting investment resources, as well as improving ways to increase them; development and implementation of personnel training and retraining programs; improvement of sales and marketing policy, etc.