STRATEGIC DEVELOPMENT OF AN ENTERPRISE IN THE CONDITIONS OF DIGITAL AND INDUSTRIAL-TECHNOLOGICAL TRANSFORMATION

Abstract

The article examines the transformation of firms’ strategic development in response to digital innovations and industrial-technological changes. It shows that, amid turbulence, accelerated technology cycles, and rising uncertainty, strategy can no longer be a rigid long-term plan; instead, it becomes a continuous process of aligning goals, resources, initiatives, and outcomes. The evolution of strategic approaches is generalized from planning- and positioning-based concepts focused on industry competition toward resource logic, dynamic capabilities, and process-behavioral interpretations that explain the renewal of advantages in a rapidly changing environment. It is proved that digital transformation is strategic in nature and encompasses the redesign of the business model, value creation chain, data governance, process architecture, as well as the development of digital competencies and a learning culture. It is shown that industrial-technological shifts within the Industry 4.0 logic form cyber-physical production systems and end-to-end integration of material and information flows, while the transition toward Industry 5.0 strengthens requirements for human-centricity, sustainability, and resilience, thereby expanding the criteria of strategic performance. The key emphases of integrating digital and industrial transformation into the overall corporate development strategy are identified: linking strategic intent with a portfolio of transformation initiatives, aligning management levels, and ensuring feedback loops of controlling and organizational learning. The practical significance of the findings lies in providing a foundation for designing a coordinated system to evaluate strategic changes and enhance enterprise resilience in an unstable environment. The article emphasizes that digital solutions should be assessed not by the level of automation, but by their contribution to renewing the value proposition, enhancing process flexibility, improving decision-making transparency, and ensuring controllability of digital risks, including cybersecurity and regulatory compliance, in the long run.