INSURANCE SERVICES: FEATURES OF PROVISION IN MARTIAL STATE CONDITIONS

Abstract

The article explores the essence, structure, and key characteristics of the provision of insurance services in Ukraine under the conditions of martial law. It examines the impact of full-scale military aggression on the functioning of the national insurance market, focusing on changes in demand and supply for insurance products, financial stability of insurance companies, risk concentration, and the level of trust among policyholders. Particular attention is paid to the transformation of insurers’ business models in an environment of heightened uncertainty, increased loss probability, and limited access to traditional reinsurance instruments.

The study analyzes legal, economic, and organizational aspects of insurers’ activities during wartime, including regulatory restrictions, capital adequacy requirements, liquidity management, and claims settlement practices. The adaptation mechanisms implemented by insurance companies are systematized, such as the expansion of digital insurance services, the introduction of remote contract conclusion and claims processing, and the development of insurance products covering life, health, property, business interruption, and war-related risks. The role of digitalization in maintaining operational continuity and customer accessibility under emergency conditions is emphasized.

Special attention is devoted to the role of state regulation in stabilizing the insurance market, including temporary regulatory measures, state guarantees, and cooperation with international financial institutions. The importance of international reinsurance mechanisms and public–private partnerships in reducing the risk burden on domestic insurers and expanding insurance coverage is substantiated. The article also highlights innovative insurance protection tools aimed at mitigating catastrophic and systemic risks associated with military actions.

Based on the analysis, key problems hindering the effective functioning of insurance services under martial law are identified, including regulatory uncertainty regarding war risks, limited reinsurance capacity, reduced solvency of policyholders, and increased operational risks. The study outlines priority directions for improving the efficiency, resilience, and sustainability of insurance services in the post-war period, emphasizing the need for regulatory modernization, development of war-risk insurance mechanisms with state and international support, enhancement of digital infrastructure, and restoration of consumer confidence in the insurance system.