THE ROLE OF INNOVATIVE STRATEGIES IN THE PROCESS OF PERSONNEL MANAGEMENT AND THEIR IMPACT ON IMPROVING THE EFFICIENCY OF THE ENTERPRISE

Abstract

The article examines the importance of innovation strategies in the process of personnel management as a key factor for increasing the efficiency of enterprises in the conditions of digital transformation, globalization and increased instability of the business environment. The key types of innovation strategies are outlined, in particular, technological, organizational and social, along with specific tools for their implementation, including digital HR platforms, big data analysis and knowledge management systems. Any strategic measures taken at the enterprise are innovative in nature. The innovation strategy forms the goals of innovation activity in management, as well as the choice of means of achieving them and sources of attracting these funds. Particular attention is focused on the practical aspects of implementing innovative approaches at Ukrainian enterprises, taking into account national economic, cultural and regulatory characteristics.

Based on the analysis of modern scientific works, it is proven that the implementation of innovative strategies in personnel management contributes not only to increasing labor productivity, but also to the formation of a flexible organizational structure, improving the ability to adapt to changes and strengthening corporate culture. In conditions of fierce competition and rapid technological changes, effective human resource management is a determining factor in ensuring the long-term competitiveness of enterprises. The implementation of innovative strategies in HR management is a constant movement that requires the company's management to be adaptable, able to see ahead and willing to promote the continuous growth of their team. At the same time, the main success factor that affects the efficiency of the enterprise is the balanced use of innovative innovations and corporate culture for the continuous development of personnel management. The use of innovative strategies in the field of HR allows not only to respond in a timely manner to external challenges, but also to form new approaches to motivation, professional growth and staff involvement, which ensures the sustainability of the functioning and development of the enterprise in the business environment.