FINANCIAL MANAGEMENT AS A TOOL FOR ENSURING THE EFFICIENCY OF INTERNATIONAL INVESTMENT PROJECTS IN THE CONTEXT OF GLOBALIZATION PROCESSES OF THE INTERNATIONAL ECONOMY AND FINANCIAL MARKETS

Abstract

The article explores the concept of financial management as a key tool for ensuring the efficiency of international investment projects in the context of globalization processes of the international economy and financial markets. It is determined that economic globalization leads to increased integration of national markets and intensification of international capital flows, which creates both new opportunities and additional challenges for investors implementing strategies in an unstable environment. The article discusses the key financial management tools that allow for effective risk management and resource allocation in international investment projects. It has been found that financial management should take into account global flows of foreign direct investment, which are indicators of economic stability and structural changes in world markets. It is established that these flows directly affect the choice of investment projects, their risks, and profitability, and therefore require special attention when developing financial strategies. The study also showed significant fluctuations in the volume of foreign direct investment in the global context for the period 2019-2023. It is established that the COVID-19 pandemic had a negative impact on the volume of foreign direct investment, but subsequently there was a recovery in investment, although the level of 2019 was not reached. Particular attention is paid to the analysis of global indicators of foreign direct investment profitability, which are important for assessing the effectiveness of international investment projects. It is determined that high rates of return in a stable economic situation can change under the influence of geopolitical and economic challenges, such as inflation and fluctuations in financial markets. It has been found that financial management in Ukraine, as a country that is largely dependent on foreign investment, needs to be optimized to reduce the risks of capital outflow and increase investment attractiveness. The mechanisms of risk management and resource allocation adapted to global changes that help to improve the sustainability of national investment projects are considered.