PROBLEMS OF FORMING AN EFFECTIVE COMMUNICATIONS IN ENTERPRISE MANAGEMENT DURING THE WARTIME

Abstract

Effective communication contributes not only to the operational exchange of information, but also to maintaining strategic coherence between departments. In particular, the ability of an organization to respond to market challenges, improve coordination of activities, and achieve high performance indicators depends on its quality. The article pays special attention to the analysis of the role of communications in the formation of competitive advantages, which is extremely important for small and medium-sized businesses in the conditions of modern market transformations. The quality of communications determines not only the efficiency of management processes, but also the ability of the organization to adapt to new conditions. Particular attention should be paid to the integration of digital technologies, such as project management platforms and social networks, which contribute to increasing the efficiency and accuracy of information exchange.

In the context of rapid market changes, economic globalization, marital status, an effective system of internal and external communications is one of the key factors for the successful functioning of an enterprise. The quality of communications directly affects not only the effectiveness of management processes but also the ability of an organization to adapt to new conditions. This article examines the importance of forming effective communications in enterprise management using the example of "Sаvitall" PE, which highlights the characteristics of communication channels in Ukrainian enterprises. Theoretical aspects of communication management are outlined, along with practical approaches to their implementation in the company. The influence of communication on enterprise efficiency is explored, and key challenges and barriers in communication interaction are analyzed. A set of recommendations is proposed to improve communication strategies in small and medium-sized businesses, which can be applied to achieve competitive advantages in the market.