FEATURES OF USING INNOVATIVE TECHNOLOGIES IN PERSONNEL MANAGEMENT SYSTEMS UNDER CURRENT CONDITIONS

Abstract

The implementation of innovative technologies is essential for adapting to the new market conditions of today, enhancing efficiency, and improving the interaction between employers and employees. Technologies such as artificial intelligence (AI), social networks, automation of HR processes, remote work platforms, and analytical systems significantly transform traditional approaches to personnel management, opening up new opportunities for organizational development.

One of the main aspects of applying innovative technologies in HR is increasing the efficiency of recruitment and personnel management processes. With the use of AI and machine learning, automated systems enable candidate selection, ensuring a more accurate and objective hiring process. Analyzing large datasets allows for identifying patterns in employee behavior, which helps in forecasting potential issues and taking timely action to motivate personnel and improve the overall effectiveness of the organization. As a result, costs associated with traditional recruitment methods can be optimized, and the influence of human bias in decision-making can be minimized.

The implementation of modern technologies also contributes to improving communication between managers and subordinates. Contemporary platforms for personnel management allow for the creation of user-friendly interfaces for monitoring employee performance, as well as for developing professional skills through online courses, training sessions, and personalized development programs. Automation of HR processes enables quick responses to external and internal factors, as well as the ability to adapt rapidly to new labor market requirements. Innovative systems provide the opportunity for fast analysis and assessment of the performance of teams and individual employees, which helps minimize risks and make more effective management decisions.

However, the successful implementation of innovative technologies in personnel management depends on several factors, with key considerations including the level of staff training, availability of necessary technological infrastructure, legal aspects (data protection, confidentiality), and the organizational structure of the enterprise. Preparing employees for the use of new technologies is a crucial stage, as insufficient qualification levels can lead to reduced efficiency or even the failure of innovation implementation.