INNOVATIVE APPROACHES TO MANAGING THE TRANSFORMATION OF ORGANIZATIONAL STRUCTURES OF INTEGRATED AGRICULTURAL ENTERPRISES

Abstract

The article is devoted to analyzing innovative approaches to managing the transformation of production structures in integrated agricultural enterprises. Agricultural enterprises need to adapt to a changing external environment and enhance their competitiveness in the context of globalization and rapid technological development. The study explores the main directions of innovative approaches, including digitizing management processes, ensuring sustainable development and ecological efficiency, innovative approaches to personnel management, and reorganizing supply chains. Special attention is given to implementing new technologies in production processes, which increase resource efficiency, optimize costs, and improve product quality. The article also emphasizes the importance of digital platforms, artificial intelligence, and Internet of Things technologies in automating production and decision-making processes. The article also examines the role of vertical and horizontal integration in enhancing the efficiency of agricultural enterprises. Vertical integration allows for better control over all stages of the production cycle, from raw material cultivation to product distribution.

In contrast, horizontal integration fosters cooperation between enterprises specializing in similar activities. This integration leads to a synergistic effect, optimizing resource usage and reducing operational risks. The research argues that innovation is a critical factor in enhancing the adaptability and resilience of integrated agricultural enterprises in response to market volatility. Integrating these enterprises into global supply chains requires modern logistical solutions and innovative management of supply chains. The article underscores the role of innovative approaches in ensuring long-term competitiveness and sustainability in the agricultural sector. In conclusion, the paper highlights that innovative management solutions are crucial for the stable development of agricultural enterprises in the modern economy.