STRUCTURAL AND DYNAMIC ANALYSIS OF THE DEVELOPMENT OF THE DOMESTIC MARKET: METHODOLOGICAL AND APPLIED PRINCIPLES

Abstract

The article deals with the issues of structural and dynamic analysis of the development of the domestic market on the example of the issue of its import dependence. Thus, in the structural plan, the issue of the ratio of sales on the domestic market of domestically produced and imported goods is analyzed; in the dynamic aspect, the dynamics of sales volumes and structural characteristics are analyzed in relation to the share of imported goods that are sold on the domestic market. The methodical aspect of the research consists in the development and application of the author's method of analysis on the example of the domestic market of one of the countries. The applied aspect of the analysis is that its results serve as an informational and analytical basis for justifying decisions within the framework of state policy in terms of the formation and implementation of a quality policy of import substitution. Thus, the purpose of the study is to develop and test the method of structural and dynamic analysis of the development of the domestic market of the country on the example of the problem of import dependence. For the purposes of a more qualitative study of the problem of import dependence and the justification based on its results of more thorough management decisions, the methodology for calculating the integral indicator of import dependence (as the sum of the products of the partial coefficients: the level of import dependence, the index of its change, the share in retail turnover), as well as a new methodical approach to the positioning of goods and commodity groups on the matrix "The share of imports in retail turnover - rates of its growth" is proposed. It was established that among food products, import dependence is the highest for such product groups as fish and seafood and rennet, processed and sour-milk cheese, meat and poultry; among non-food products – diesel fuel, motor gasoline, computer and other computing equipment, clothes and underwear made of fabrics.