ECONOMIC STABILITY OF THE ENTERPRISE AS THE BASIS OF SUSTAINABLE DEVELOPMENT UNDER THE CONDITIONS OF GLOBAL CHANGES

Abstract

The article examines the theoretical and practical aspects of economic resilience in enterprises under global changes. It identifies key factors that affect the ability of companies to effectively adapt to economic, environmental, and social challenges of the modern world. Existing approaches to assessing economic resilience are analyzed, and new methodologies are proposed, considering the impact of globalization, technological change, and market instability.

Particular attention is paid to the relationship between economic stability and sustainable development of enterprises, as well as the role of innovation in ensuring their competitiveness. The article explores the ways in which sustainable practices can be integrated into strategic management to enhance the long-term effectiveness of companies.

A proposed model for evaluating the economic resilience of enterprises is based on both quantitative and qualitative indicators, allowing for the consideration of industry-specific activities. The article also reviews practical case studies of companies that have successfully implemented resilience strategies under conditions of uncertainty.

It is noted that in the face of increasing uncertainty and global threats, companies must adopt flexible and adaptive management models. The article emphasizes the importance of strategic planning, innovation, and stakeholder partnerships for achieving sustainable development.

Moreover, the work delves into the implications of technological advancements and environmental responsibility as key components of a company's long-term resilience. The integration of corporate social responsibility (CSR) into the core business strategy is highlighted as a vital element in building a strong, resilient enterprise. By aligning economic goals with social and environmental imperatives, businesses can create more value over the long term.

The article suggests that the adoption of new technologies, such as digitalization and automation, can further strengthen resilience by improving operational efficiency and mitigating risks. The use of data-driven approaches in decision-making is also discussed as a crucial element for enhancing the adaptive capacity of enterprises.