SOCIO-ECONOMIC POTENTIAL OF RURAL AREAS AND COMMUNITIES: ECONOMIC NATURE, MISSION, PRINCIPLES AND STRUCTURE

Abstract

The article reveals the scientific and theoretical foundations of the formation and development of the socio-economic potential of rural areas and communities. On the basis of theoretical generalizations, it is proposed to consider the socio-economic potential of rural areas as the collective capabilities of a certain rural area (as a system) to form and maximally satisfy the needs of rural residents in goods and services based on the optimal use of available resources in the conditions of specific socio-economic relations in the process of optimal interaction with the environment.The mission of the socio-economic potential of rural areas and communities is to determine, form and most effectively provide and satisfy the actual and potential needs of rural residents in the process of interaction with the environment and rational use of resources in order to ensure economic growth, public welfare, and increase ecological and economic security on local, regional and national levels. The main principles of formation and development of the socio-economic potential of rural areas and communities are: integrity, hierarchy, isolation; non-additivity, mutual coherence; alternative; quality priority; balance; adaptability, etc.It was established that the social potential of rural areas and communities should be considered as a systematic set of socio-demographic characteristics, opportunities and motivations, abilities and qualities of individuals, social groups of rural residents, which ensure their livelihood, social activity and reproduction. It has been proven that the economic potential in the activity of rural territorial communities and the development of rural territories is basic, it forms the basis of their effective functioning. It is substantiated that the key to the development of the socio-economic potential of rural areas and communities is their combination into a single system agreed with all interested parties (the state, agricultural producers, households, local communities, rural residents, etc.).