CONCEPTUAL PROVISIONS OF THE MECHANISM FOR MANAGEMENT OF INTERNATIONAL COMPETITIVENESS OF THE ENTERPRISE
DOI:
https://doi.org/10.31891/mdes/2023-10-1Keywords:
international business, international competitiveness, foreign economic activity, management mechanisms, international economic relationsAbstract
The study draws attention to the problems of forming and maintaining competitive positions, as well as improving the competitive advantages of enterprises that focus on foreign economic activity. The purpose of the article is the further development of conceptual approaches to the formation and implementation of the mechanism for managing the international competitiveness of the enterprise. The components of the enterprise's external environment are determined as target orientations of the mechanism of managing its international competitiveness. The components of the internal environment of the enterprise are characterized in the context of determining the prerequisites for the formation of the management mechanism of its international competitiveness. The basic principles of managing the international competitiveness of the enterprise are defined and explained, namely, complexity, systematicity, objectivity, dynamism, continuity of the analytical process, optimality. The stages of the international competitiveness management algorithm of the enterprise are disclosed, in particular: identification of external and internal factors at the level of the competitive environment; determining the importance of the identified factors for the growth of international competitiveness; formation of groups and research of interdependencies in the environment of ensuring international competitiveness; assessment and quantification of the impact on the level of international competitiveness; creating models of changes in the environment of ensuring international competitiveness and forecasting the conditions under which such changes will be implemented; forecasting the international competitiveness of the enterprise in comparison with its competitors; determination of ways to increase it when implementing appropriate management mechanisms.
References
Antonyuk, L. L., Anapriyuk, K. A. (2023). Strategic priorities and key directions of competitive development of Ukraine in the conditions of global economic challenges. Problems of modern transformations. Series: Economics and Management. no. 8. URL : https://doi.org/10.54929/2786-5738-2023-8-02-01.
Vasyltsiv, T. G., Flejchuk, M. I., Lupak, R. L. (2017). Priorities and means of state policy to ensure economic security of the development of the domestic market in Ukraine. Bulletin of the Lviv University of Trade and Economics. Iss. 53. pp. 10-19.
Husenko, O. S. (2022). Analysis of Ukraine's international competitiveness in the context of European integration. Scientific Bulletin of Odessa National Economic University. no. 7 (296). pp. 34-40.
Kyrychenko, O. (2023). Key Factors of the quality management system in Ensuring the International Competitiveness of the Enterprise. Scientific notes of the "KROK" University. no. 2(70). pp. 93–99.
Mykytyn, O. (2023). Conceptual provisions of currency liberalization and its relationship with macroeconomic trends. Bulletin of the Khmelnytskyi National University. Economic sciences. no. 1. pp. 144-148.
Nikitenko, K. (2023). The Effect of Globalization on the International Competitiveness of Tourist Enterprises. Taurian Scientific Bulletin. Series: Economics. no. 16. Pp. 140-146.
Lupak, R., Shtets, T., Vasyltsiv, T. (2020). General aspects of state policy to ensure the digital transformation of the national economy. International independent scientific journal. no. 20. Vol. 2. pp. 14-19.
Vasyltsiv, T. G., Mulska, O. P., Levytska, O. O., Lupak, R. L., Semak, B. B., Shtets, T. F. (2022). Factors of the Development of Ukraine’s Digital Economy: Identification and Evaluation. Science and innovation. no. 18 (2). pp. 44–58.
