INVESTMENT IN THE FINTECH MARKET
DOI:
https://doi.org/10.31891/mdes/2023-7-7Keywords:
investment, investment activity, financial market, digital technologies, financial services, FinTech marketAbstract
The rapid spread of digital technologies in all spheres of social life is capable of transforming them. Such a transformation improves the quality and availability of services that are provided with the help of digital technologies or contain such technology. The financial market around the world has become the center of integration of digital technologies, which contributed to the formation of a whole segment - the FinTech market. This market is actively developing, in particular due to active investment activity. This was the reason for scientific interest in this direction. The purpose of the article is to deepen the theoretical and practical aspects of investing in the FinTech market with the aim of identifying existing problems. The following tasks are solved in the article: supplementing the theoretical foundations of the functioning of the FinTech industry, which form the prerequisites for investment; assessment of basic investment trends in the FinTech market; identification of key problems (obstacles) of investing in the FinTech market of Ukraine. Approaches for identifying the FinTech market as a segment of the financial market that synergistically combines financial services and financial technologies have been reviewed and supplemented. The lack of a single approach to market segmentation necessitated their review and addition. The use of the approach is substantiated, where the division is based on sectors of the financial market in which financial technologies are integrated – digital banking (Digital Banking), the market of digital digital lending (LendTech), the market of digital insurance (InsurTech), the market of digital capital management (WealthTech), the market digital payment services (PayTech), the market of auxiliary services. The article contains a description of trends in investment activity in the FinTech market of the world, highlighting the key centers of investment activity. Attention is paid to highlighting the key obstacles and restraining factors of investing in digital technologies in Ukraine, including the low level of digital inclusion and limited access to sources of financing investment activities. These obstacles are reflected in investment activity, the structure of financing and the development of segments of the Ukrainian FinTech market. Further scientific research is aimed at outlining the prospects for the development of the FinTech market, as well as studying the possibility of deepening the integration of the Ukrainian market into the global market of digital technologies.
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