IMPROVING THE MANAGEMENT OF INTERNATIONAL ACTIVITIES AT THE ENTERPRISE

Abstract

The purpose of the scientific article is to review of the theoretical and methodological foundations of the study of the international activity of the enterprise and the development of scientific and practical recommendations for improving the management of international activities in modern conditions. The authors' main views on improving the international activity of the enterprise are considered. To achieve the goal, the following methods were used: systemic approach - to generalize the main views of the authors on the specified problem; comparative - to compare the authors' positions on the researched issues; complex - for the development of strategic models of enterprise development. The study was conducted on the example of a business entity that imports products. An organizational and economic description of the enterprise's activity is provided. Directions for improving the organizational structure of the enterprise, taking into account the requirements of martial law, are proposed. In case of a decrease in income, directions for improving the management of international activities are outlined. Emphasis is placed on the need to develop strategies aimed at reducing any errors, losses, and emerging threats. To study strengths, weaknesses, threats, and opportunities, a SWOT analysis was carried out, which allows simultaneous analysis of the external and internal environment. The modified TOWS matrix was applied and 4 options of strategies for the company were considered. The informational section on state and donor programs, and private initiatives to support entrepreneurs, which will help preserve business, jobs and support the economy of Ukraine, was considered. The obtained results of the research can be used to restart the business in the conditions of martial law. It is proposed to use an online tool that will help to collect information about resources, build a strategy and take concrete steps to start a business with the aim of faster recovery of the economy of Ukraine.